Digital PR

Talk to Georgi

Digital PR

The digital PR service that earns coverage, links and AI mentions.

We find the story, build the research, publish it on your website and pitch it to journalists. One campaign, one fixed price, and you see every step.

Talk to Georgi

Per campaign

€1,000 / campaign

Idea, research, article, visuals, outreach, follow-ups and report.

Show prices in

The process

Our digital PR service in seven steps

From the first idea to the final report. Only one step needs your time: approving and publishing the study on your site.

01Idea
02Research
03Content
04Your siteYOUR PART
05Outreach
06Follow-up
07Report

Step by step

How a digital PR campaign runs

The same process every time. You approve the story before any journalist sees it.

01IdeationWe pick the angle. A reactive campaign tied to a recent event in your industry, or a data-driven campaign built on numbers nobody has put together yet.
02Research and dataWe collect the data from public datasets, surveys, your own numbers or data we gather ourselves. Then we combine it, check it and find the story in it.
03Article and visualsWe write the article and create the charts and graphics. They are made to be easy for a journalist to understand, quote and embed.
04Published on your website (your part)The study goes live on your website, so the coverage and links point to you. This is the one step that depends on you: approve the draft and publish it fast, while the story is still fresh.
05Pitching journalistsWe build a list of journalists who cover the topic and pitch them one by one. We send from our own email accounts, never from yours, so your domain and inbox reputation are never at risk.
06Follow-upsWe follow up with journalists. When a site mentions your brand without a link, we always send extra follow-up outreach asking them to add the link. When a site gives a nofollow link, we ask if it can be a normal link. We cannot guarantee every mention becomes a link, but no unlinked mention is left without a follow-up.
07Alerts and reportWe set up alerts for your brand and the campaign, so we catch every piece of coverage. After the campaign you get a report with every pitch, article, link and mention.

Two types of digital PR campaigns

Reactive

Tied to a recent event or news in your industry. Fast to produce and pitched while the topic is live.

Data-driven

Built on research and data we collect and combine. It can be pitched for months and updated every year.

See how we do it for ourselves

We publish our own studies with full data and method. They are the same kind of work we do for clients.

Browse our research →

What one campaign includes

  • Campaign idea: reactive or data-driven
  • Research and data analysis
  • Article written for your website
  • Charts and graphics
  • Journalist list built by hand for the story
  • Outreach from our email accounts
  • Follow-up outreach to every unlinked brand mention
  • Follow-ups to turn nofollow links into normal links
  • Alerts and a final campaign report

What we need from you

  • Quick approval of the campaign idea
  • Quick approval of the draft
  • Publishing the study on your website fast

What we cannot promise

We cannot promise dofollow links or a number of links. Journalists decide what they publish and how they link. We always follow up on unlinked mentions, but we cannot guarantee they turn into links.

Sometimes it takes a few campaigns to get results. Sometimes one campaign hits and brings more links than several others combined.

“At Semrush we launched numerous projects and experiments together with Georgi, working very closely in one team. I can recommend Georgi as a skillful SEO Manager / Link Builder.”

Sergei Bezdorozhevin

Digital PR service: FAQs

What is digital PR?

It is earning coverage in online publications by giving journalists something worth writing about: a new number, a timely story or a useful study. The coverage brings links, brand mentions and readers.

What does one campaign cost?

EUR 1,000 per campaign. That covers the idea, the research, the article and visuals, outreach to journalists, follow-ups and the final report.

Which campaigns do you run?

Reactive campaigns tied to a recent event in your industry, and data-driven campaigns built on research. We pick the one that fits your story.

Why is the study published on my website?

So the coverage and links point to your site. We need you to approve the draft and publish it quickly, because a story loses value as it gets older.

Why do you send the emails and not me?

We pitch journalists from our own email accounts, so your domain and inbox reputation are never at risk.

Do you guarantee links?

No. We cannot promise dofollow links or a number of links, because journalists decide what they publish and how they link. We follow up on every nofollow link and every unlinked mention to get as much value as possible.

What happens when a site mentions my brand without a link?

We always do extra follow-up outreach to every site that mentions your brand without linking, and ask them to add a link to your study. We cannot guarantee they will, because the editor decides, but we always send the follow-up.

How many campaigns do I need?

Sometimes it takes a few campaigns to get results. Sometimes one campaign hits and brings more links than several others combined. You see the results of each campaign in the report before you decide on the next one.

How does this help with AI search?

AI answers draw on third-party sources. An Ahrefs study of 75,000 brands found that brand mentions across the web correlate with visibility in Google AI Overviews far more strongly than backlinks do. That is a correlation, not a guarantee. Read the study.

How much do digital PR services cost?

€1,000 per campaign. Many agencies charge a monthly retainer; we charge per campaign, so you know the full cost before we start.

What is the difference between digital PR and link building?

Link building asks site owners for a link on an existing page. Digital PR gives journalists a new story, so you earn coverage on news and media sites, plus links and brand mentions that AI tools read.

How long does a digital PR campaign take?

Most of the coverage comes in the weeks after outreach starts, while the story is fresh. Data-led studies can keep getting cited for months after that.

Tell us what you sell and what is happening in your industry. We will tell you if there is a story in it.

Talk to Georgi
NEW DATA73% of top SaaS sites name no AI bot in robots.txt. 74% already publish llms.txt.Read the study
Talk to Georgi