Digital PR service
Our Digital PR Process
Step 1: Research and Ideation
We begin by thoroughly researching your niche to gather inspiration. This step includes brainstorming ideas for your campaign, whether it’s a reactive digital PR campaign tied to trending events or an evergreen, data-driven campaign. We explore datasets and databases or scrape data to uncover valuable insights that can support your campaign.
Step 2: Story Creation
Once the data is gathered, we craft a compelling story around it. The goal is to create a narrative that resonates with your target audience and captures the attention of the media.
Step 3: Journalist Targeting
We compile a list of journalists, reporters, and media outlets that are most likely to be interested in your story. This targeted approach ensures that your story reaches the right people.
Step 4: Outreach
With the story ready and journalists identified, we reach out to them, sharing your narrative in a way that encourages publication and coverage.
Step 5: Expert Quote Placement (Complimentary Service)
As part of our digital PR package, we manually reach out to journalists to include expert quotes from you on relevant websites. This complimentary service helps establish you as a thought leader in your industry, adding value to your media presence and boosting your visibility.
Digital PR Service FAQs
- 1. What is digital PR, and how does it benefit my business?
Digital PR is the practice of building your brand’s online presence through strategic outreach to media outlets, bloggers, and influencers. By creating newsworthy content and getting your brand mentioned in authoritative online publications, digital PR helps improve your visibility, credibility, and SEO, leading to more traffic and potential customers.
- 2. How does your digital PR process work?
We follow a step-by-step approach:
- Research and brainstorm ideas for your campaign, whether it’s a reactive or evergreen campaign.
- Create a compelling story based on data or a trendy event.
- Target relevant journalists who might be interested in your story.
- Conduct outreach to get your story published.
- As part of our service, we also manually reach out to include expert quotes from you on relevant websites.
- 3. What types of campaigns do you run?
We offer two main types of campaigns:
- Reactive Digital PR: Campaigns tied to trending news or current events, designed to quickly capture media attention.
- Evergreen Data-Driven Campaigns: Campaigns built around valuable data insights that are relevant long-term and can be used anytime to generate coverage.
- 4. How do you find journalists to reach out to?
We compile a targeted list of journalists, bloggers, and media outlets based on your industry and the focus of the campaign. Our team uses specialized tools and databases to ensure that your story reaches people who are genuinely interested in it.
- 5. What is expert quote placement, and is there an additional cost?
Expert quote placement is where we manually reach out to journalists to include your expert opinions or insights in relevant publications. This is a complimentary service included in our digital PR package, designed to enhance your authority and visibility.
- 6. What results can I expect from a digital PR campaign?
Results can include increased brand visibility, higher website traffic, improved SEO (thanks to backlinks from authoritative websites), and a stronger reputation as a thought leader in your industry. Over time, you may also notice increased inquiries and conversions from potential customers.
- 7. Can I track the results of the campaign?
Yes! We provide detailed reports showing the media coverage, links earned, and overall campaign performance. You’ll be able to see the exact value each placement brings to your business.
- 8. Who is digital PR best suited for?
Digital PR is ideal for businesses looking to enhance their online presence, build brand authority, and generate high-quality backlinks. Whether you’re a startup, SaaS company, or established brand, digital PR can give you a competitive edge.
- 9. Do I need to provide data or content for the campaign?
While we handle the majority of the research and data gathering, any proprietary data you have can be incredibly valuable for the campaign. We’ll discuss this with you during the brainstorming phase.
Want to hire us?
Digital PR Service - $5000/mo
✅ 1 Digital PR campaign
✅ Expert Quote Campaign
✅ Live Links Report