SEO agencies are constantly dealing with multiple campaigns and clients, so they need to be able to report clearly and accurately to their clients. Client reporting tools help agencies measure metrics, visualize results, and communicate performance to clients in a way that clients can understand.

In addition to saving you time, strong reporting tools can help build client relationships by providing clarity and actionable insights to your clients. Reporting tools enable you to demonstrate the impact on client SEO performance. They are key in giving every SEO agency the opportunity to show their successes and highlight areas for improvement. 

What are client reporting tools for SEO agencies?

SEO client report tools are software tools that allow SEO agencies to track, visualize, and share performance metrics with clients. This means teams can generate automated reports that leverage the agency’s brand name while displaying an overview of ranks, traffic, and conversions, and allow agencies to communicate the results in a clear, professional manner. 

The expected growth of the global SEO services market to 146.96 billion in 2025 means that increasing competition makes it even more critical that the reporting and client review process is efficient.

For instance, a SaaS SEO agency can use it to create branded reports quickly, not only saving time but also making it easy to share with clients while still being transparent about the evolving nature of SEO.

Why do SEO agencies need client reporting tools?

Because SEO agencies need to juggle many clients and campaigns at the same time, accurate and transparent reporting is essential. Client reporting tools help your team gather, organize, and visualize the data that matters most so you can track traffic, rankings, and conversions.

Client reporting tools also help automate routine tasks, which saves your agency time, lowers the risk of mistakes, and gives your clients accurate, clear, and professional reports.

For a SaaS SEO success plan, client reporting tools are incredibly valuable. They provide agencies better ability to show meaningful results, progress, and actionable insights. They help clients identify and analyze how their campaigns have impacted the business. 

By having their clients appreciate the impact of these insights, agencies can develop a better relationship with their clients, enabling them to develop a strategy, optimize, and plan for long-term growth.

  • Opposite view:
Some believe client reporting software is not necessary, especially for small SEOC agencies. If your agency has just a few clients, then you don’t have the volume of reporting needed to justify the investment in a tool. They also argue that a manual can feel more personalized, allowing for better and higher-quality conversations with clients, rather than relying on automated dashboards and pre-designed templates.

Best Client Reporting Tools for SEO Agencies

SEMrush

SEMrush is an all-in-one platform for SEO and marketing that allows agencies to track, understand, and improve their clients’ online presence. SEMrush offers a wide variety of tools for SEO, competitive intelligence, and branded client reporting.

It helps agencies consolidate rank tracking, keyword research, site audits, backlink analysis, and keyword monitoring into a single platform. This not only saves time but also frees teams up to focus on client work and data-driven decisions that improve campaign performance.

With SEMrush, agencies can optimize their clients’ websites effectively while providing detailed results through professional, branded reports.

Source: SEMrush

Key Features:

  • Keyword Research: Find keywords that will generate the most results for optimized mediocrity when creating content through a content strategy.
  • Site Audits: Identify technical errors in SEO tasks and technical opportunities arising from these errors across a site.
  • Position Tracking: track keyword position changes over a period of time to view progress with SEO.
  • Links: Analyze your site’s backlinks and investigate competitors’ backlinks as part of your building strategy.
  • Automated Reports to Clients: Quickly analyze and brand reports to agencies, making client communication extracurricular.

Best For: 

SEMRush is designed for SEO agencies, digital marketers (in-house), and SaaS companies that host or manage an all-in-one SEO platform, which includes analytics, strategy, and client reporting or communication of details.

Ahrefs

Ahrefs is a robust SEO platform that has built a good reputation in the field because of its superior backlink data library and its advanced competitor analysis.  Using Ahrefs provides agencies with deep insights into how sites perform in search, making it easier to identify growth opportunities. 

Other than link analysis, Asks also has other tools to support keyword research, site audits, rank tracking, and content exploration.  For SEO agencies, Ahrefs can greatly simplify the underlying factors for understanding client performance and provide new plans of action to develop measurable results. 

Source: Ahrefs

Key Features: 

  • Backlink: Using one of the biggest backlinks databases, Access link quality, number of referring domains, competitors’ link data, total linking domains, etc. 
  • Keywords Explorer: Present great new keyword opportunities, possible search volume, and keyword difficulty to plan new content. 
  • Site Audit: Discover technical SEO issues and monitor overall health with suggestions for action. 
  • Rank Tracker: Monitor keyword positions over time. Monitor and show against competing sites. 
  • Content Explorer: Show content that is trending, top performing in terms of traffic, and backlinks. 

Best For: 

SEO agencies and marketers who are interested in competitor analysis, backlink strategy, and data-driven SEO campaigns that require insightful data for good decisions and direction to acquire better visibility in search.

Moz Pro

One of the most trusted tools by the digital marketing community, Moz Pro offers a comprehensive standard suite for agencies to apply in managing SEO campaigns and sharing results effectively. 

One unique benefit is its simple and easy-to-use interface alongside metrics you already trust, such as Domain Authority (DA) to help teams understand the performance of websites and develop strategies clients will understand. 

Moz Pro also has a reporting system that allows you to generate branded reports for your clients that illustrate their rankings, backlinks, and overall site health.

Source: Moz Pro

Key Features:

  • Keyword Explorer: Identify keyword opportunities along with the most reliable volume, share of voice (SOV), difficulty scores, and SERP previews.
  • Site Crawl: Detect and remediate technical SEO issues, including broken links, duplicate content, or missing tag warnings.
  • Link Explorer: Assess backlink profiles, track competitors, and discover new link-building opportunities.
  • Rank Tracking: Measure keyword performances over time, and against competitors.
  • Custom Reporting: Easily generate professional reports that summarize the progress of multiple campaigns.

Best For:

Agencies and marketers are looking for a user-friendly SEO solution that incorporates reliable performance metrics and customizable reporting options to simplify communicating with clients.

  • Important:
Use Moz Pro’s custom reporting to simplify complex SEO metrics into clear visuals, making it easier for clients to see progress and trust your strategy.

AgencyAnalytics

AgencyAnalytics is a dashboard and reporting platform uniquely constructed for marketing & SEO agencies, eliminating the need to log into multiple tools to update and analyze their SEO metrics. AgencyAnalytics gives teams the ability to connect their data sources in one place, whether they are pulling it from SEO, PPC, social, or email. 

This simplifies how agencies present to their clients in a unified way that represents their holistic digital performance. Furthermore, with agency white-labeled, customizable Reports, agencies can leverage insights that appear polished but also align with their branding.

Source: AgencyAnalytics

Key Features:

  • Automated Reporting: Schedule recurring reports that automatically send out to clients, allowing agencies to save hours and manual labor.
  • White-Label Dashboards: Add agency logos, colors, and unique domains for white-labeled branded dashboards.
  • SEO Integrations: Connect to Google Analytics, Google Search Console, Ahrefs, SEMrush, and multiple tools with complete tracking for SEO.
  • Multi-Channel Reporting: Combine SEO, PPC, social, and email data on one dashboard.
  • Client Management: Have separate dashboards for each client in role-based access.

Best For:

SEO agencies and marketing agencies are looking for an all-in-one reporting solution with great white-label features and multi-channel integration.

Databox

Databox is a flexible analytics and reporting tool that allows agencies to track performance across multiple channels in real time. Instead of manually pulling together data, teams can connect Databox to dozens of top marketing tools and instantly visualize the most important metrics, all in one dashboard. 

Databox is easy to use, with sharing functionality and mobile-friendly is ideal for agencies to keep clients in the loop through scheduled reports or through a less structured live dashboard.

Source: Databox

Key Features:

  • Data Integrations: Connect Databox with over 70 platforms, including Google Analytics, HubSpot, SEMrush, and Facebook Ads, to name a few.
  • Customisable Dashboards: Build your visual dashboard with drag-and-drop widgets to easily display the most important metrics for your clients.
  • Mobile App: Access your dashboards anytime, or stay on top of your campaigns during the day for client meetings or important stakeholder presentations.
  • Automated Reporting: Clients will receive daily, weekly, or monthly reports automatically, according to your specifications, with no additional manual work required.
  • Goal Tracking: Set KPI goals for your clients and track their live performance against their target.

Best for: 

Agencies with flexible, visually appealing reporting requirements that can incorporate a wide range of marketing channels and provide live or real-time insights.

Expert tip

Great for real-time dashboards, but limited sub-account management.

Brinda Gulati

Content marketer, Whatagraph

ReportGarden

ReportGarden is a reporting and analytics tool designed for digital marketing and SEO agencies. ReportGarden is focused on alleviating the burden of the reporting process and providing templates and dashboards that make personally connecting with clients easier. 

This all-in-one reporting platform allows agencies to consolidate reporting from SEO, PPC, and social media in a single report to give clients a complete picture of campaign performance without needing to use multiple tools.

Source: ReportGarden

Key features:

  • Pre-built templates: Create reports formatted specifically for SEO, PPC, and social campaigns using out-of-the-box templates and formatting.
  • Custom branding: Change agency logo, theme, and layout to create a branded report for your client.
  • Multi-channel integrations: Connect to Google Ads, Analytics, Bing, Facebook, and integrate with their required SEO tools.
  • Proposals & invoicing: Create proposals and manage client billing within the same platform as your reports.
  • Automated reporting: Set up reports to send repeatedly automatically.

Best for:

SEO and digital marketing agencies are seeking a simple and user-friendly reporting tool that enables them to create reports, add branding, and provide solutions for client management.

Conclusion

When selecting effective client reporting tools for SEO agencies, the decision can significantly impact how you manage and communicate campaign results. These solutions save time through the use of automation while also allowing agencies to build more meaningful relationships with clients by providing transparency and data-based insights.

Reliably reporting on your SEO campaigns should be a part of any digital strategy, so you must have SEO reporting software; there’s no second option. By integrating the right tools into your process, your SEO agency can reduce the time spent on report delivery, improve transparency, and ultimately demonstrate the value they provide to clients metric by metric.

Frequently Asked Questions

Client reporting tools for SEO agencies are software tools that help track, visualize, and deliver performance data to clients, allowing agencies to generate automated, branded reports that are professional-looking and detail rankings, traffic, and conversions.

They allow reporting to be automated, saving time, reducing manual errors, and increasing transparency. For agencies running multiple campaigns monthly, client reporting tools can enhance the demonstration of SEO impact while fostering stronger client relationships.

 Yes, but it depends on their situation. For instance, a small agency with only a couple of clients may prefer to handle manual reporting to offer a more personalized experience; however, as their client base expands, reporting tools become necessary for providing timely, efficient, and professional reports.

Client reporting tools will provide tangible, measurable data on traffic, rankings, and conversions, which are aligned with SaaS growth potential. Client reporting tools provide an agency-branded report, giving clients comfort in knowing they receive results, and agencies can offer templates to inform long-term strategies.

Key functions include keyword tracking, site audits, backlink analysis, rank tracking, integrated analytics, white label reports, and automated scheduling, which allow agencies to provide comprehensive and customized data-driven reports.