AI Overviews are changing how search results are seen, and, in 2025, tracking mentions of your brand in AI Answer summaries is going to be a key element of your SEO strategy. As people rely more on AI answers, the presence of your brand in those results can affect both brand awareness and traffic. 

This has led to a demand for specialized monitoring tools to help marketers and businesses track mentions, study data, and make responsive optimizations.

What Are Tracking Tools?

Tracking tools are web-based tools to monitor, collect, and report information about behaviors and mentions over the entire supply chain of the internet supply chains. In the case of AI Search Engines and AI Overviews, using tracking tools enables organizations to examine when and how brands are represented in AI Summaries as a result of being listed in search engines. 

The Global AI Search Engines Market is projected to reach USD 43.63 billion by 2025, indicating that brands must keep pace with the accelerating developments of AI Search Engines to remain competitive.

Why Are Tracking Tools Important?

Tracking tools are essential for businesses to maintain control and ownership in a search landscape that AI is rapidly optimizing. They enable marketers to track their brand’s frequency of indexing in AI-generated summaries, alongside competitor activity, to understand user behavior patterns better. 

By equipping businesses with real-time insights, tracking tools help inform data-driven decisions that will offer ways to improve brand visibility in search, develop SEO strategies, and capitalize on all opportunities displayed in the AI-driven search results. 

  • Opposite view:
Without them, companies risk a lack of visibility and exposure, which can have an immense impact on being able to keep up with the ever-evolving nature of digital space.

Best Tools to Track Mentions in AI Overviews

SE Ranking 

For years, SE Ranking has established itself as an all-in-one SEO platform. But it has inherently expanded into AI monitoring in 2025 and offers similar features. The platform helps brand and content visibility metrics display in AI-based search engines. 

SE Ranking continues to provide keyword ranking, backlink checks, and competitor research, expanding its services to include how their brands and content appear in AI-generated results, such as Google AI Overviews, ChatGPT, Gemini, and Claude.

Unlike AI, which focuses solely on tools, SE Ranking offers a hybrid approach: managing traditional SEO campaigns while also monitoring visibility in AI. This becomes particularly useful for teams that want one source without switching back and forth to manage two tools. 

Source: SE Ranking

Pros

  • Merges traditional SEO tracking with AI Overview monitoring.
  • Includes Google AI Overviews, ChatGPT, Gemini, and Claude.
  • All-in-one platform with a keyword research tool, site audit tool, and backlink analysis tool.
  • Competitor analysis provides SEO and AI visibility comparisons.
  • Simple dashboards and reporting templates that can be customized.
  • Low cost compared to other enterprise-only AI tracking tools.

Cons

  • AI monitoring features are an ongoing development and have more features than compared with stand-alone monitoring platforms.
  • I may not provide deep sentiment analysis on brand mentions in AI content.
  • It can be limited in tracking historical AI data because the feature is newer.

Semrush Enterprise AIO

Semrush Enterprise AIO (AI Optimization) is the first solution created for enterprise-level brand monitoring and optimization in the context of brand presence in Amazon/AI Search Engines. It was launched in March 2025 as a beta version and went into full production release in July. 

Today, it offers real-time monitoring of brand mentions, sentiment, and competitor trends in ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews.

With Semrush AIO, enterprises can:

  • Measure visibility in AI Search Engines and understand their position in AI-based search. 
  • Monitor brand information, find inaccuracies, and optimize to protect their brand reputation.
  • Use data to shape a better strategy, optimize messaging, and take growth opportunities in AI-based search.
  • Understand share of voice, brand visibility, trends in prompts, and customer sentiments to make better decisions.
  • Fundamentally, utilize dedicated reports like ChatGPT shopping tracking and Google AI Mode monitoring to reach users in the places where they engage with AI the most.
    Otterly AI.

Source: Semrush Enterprise AIO

Pros:

  • A comprehensive solution for brand visibility in AI-inspired searches.
  • Targeted assistance for ChatGPT Shopping, Google AI Mode, and other major LLM platforms.
  • Competitor benchmarks help you identify opportunities to improve your market position.
  • Next-level metrics include share of voice, sentiment, as well as tracking at the prompt level.
  • Designed specifically for enterprise marketing, PR and brand teams.

Cons:

  • Designed for larger enterprises, this solution may be complex for smaller businesses or individual marketers.
  • Only reporting English prompts and outputs.
  • A custom pricing model and direct setup with the Semrush sales team is required.
  • Important:
For those unfamiliar with Semrush Enterprise AIO, it is a product designed for large-scale enterprise organizations that require a centralized understanding and advanced monitoring and reporting across AI-based platforms. While it offers some of the most detailed and accurate tracking out there, it could be completely overwhelming for a smaller business.

ZipTie

ZipTie is a purpose-driven AI Search tracking tool that offers detailed monitoring of your brand’s visibility within generative platforms that AI drives: Google AI Overviews, ChatGPT, and Perplexity. ZipTie breaks down the complexities of AI visibility, providing clear insights into how a brand is referenced across new AI Search Engines and in what context.

Each tracked query receives an AI Success Score that reliably measures multiple affordances of brand mentions, citations, and sentiment collectively, helping you prioritize optimization. ZipTie also provides a query generator that will give useful, business-relevant search prompts to make initial set-up easy and actionable.

Source: ZipTie

Pros:

  • 14-day free trial and plans from $99/month for 400 AI search checks.
  • Tracks mentions and citations across Google AI Overviews, ChatGPT, and Perplexity in all regions of the world.
  • Success Score measures mentions, cites, and sentiment, putting your tracking every tracking affordance.
  • Query generation, competitive comparisons, and prioritization.

Cons:

  • The credit-based pricing model means that the price may vary considerably based on your habits.
  • Heavy reliance on Google Search Console data; may miss real insights.
  • It may feel complicated, especially for smaller teams or those not yet familiar with AI visibility tracking.

Peec AI

Peec AI is a modern monitoring platform that helps monitor the perception of brands across AI Search Engines and large language models.

What makes Peec AI unique is its focus on transparency and context. The platform monitors for mentions of the brand and accounts for the confidence and relevancy of each mention, giving businesses an understanding of whether they are being mentioned in a positive or negative way. 

Source: Peec AI

Pros:

  • Built specifically for AI Overview and LLM monitoring.
  • Monitors mentions across Google AI Overviews, ChatGPT, and Perplexity.
  • Offers sentiment analysis to review the perception of the brand in AI responses.
  • Sleek and easy to interface, making it useful for agencies or as a solo marketer.
  • Constant product improvement and updates to stay on par with the evolving AI search platforms.

Cons:

  • Does not include traditional SEO tools, such as tracking backlinks or keyword research.
  • It may not offer the depth of reporting customization as larger enterprise tools.
  • Still new, so there is not an extensive amount of long-term historical data.

Expert tip

The platform is designed for agencies and in-house teams looking to “start winning in AI search.”

Omid G

Editor-in-Chief, Marketer Milk

Rankshift

Rankshift is an exceptional tool for tracking how brands show up in AI Overviews. Rankshift offers live tracking, historical records, and competitor comparison, enabling marketers to measure performance, understand trends, and make informed changes. Rankshift’s reports can help SEO teams pinpoint what’s working and what needs to be fixed.

Source: Rankshift

Pros:

  • Tracking and monitoring for mentions across Google, Chat GPT, Perplexity, and other AI Platforms
  • Real-time plugin with trend monitoring and historical records
  • Competitor comparisons help fine-tune SEO and content strategies.

Cons:

  • Advanced options may require a premium subscription.
  • Capital to learning curve for novices unfamiliar with AI-focused SEO.

LLM Tracker

LLM Tracker is a singularly purposeful service focusing on how brands are cited in large language models and AI Search Engines. Unlike hybrid SEO tools that incorporate AI and monitoring, this tool is specifically designed for enhancing generative AI visibility.

LLM Tracker provides businesses with actionable insights into the prompts and keyword triggers that bring their brand up, and, therefore, can maintain alignment between content and shifting AI search behavior. 

For agencies and enterprise clients, the reporting dashboards provide an at-a-glance understanding of overall AI visibility across market, region, and competitor.

Source: LLM Tracker

Pros:

  • Purpose-built for AI and LLM monitoring.
  • Tracks citations in Google AI Overviews, ChatGPT, Claude, Gemini, and beyond.
  • Sentiment analysis reveals how your brand is perceived.
  • Identifies keywords and prompt triggers, generating AI citations.
  • Clear dashboards with team, client, and stakeholder reports that are exportable. 
  • Frequent updates to keep pace with the rapid change in AI dynamics.

Cons:

  • No traditional SERP tracking for Google/Bing.
  • Title service might be cost-prohibitive for solo marketers and small businesses.
  • Although still a relatively new service, it may have limited historical data.

Keyword.com 

Once known as Serpbook, Keyword.com has really evolved from a mere SERP tracker into a potent AI monitoring system. While it can still track keyword rankings on Google and Bing effectively, its true strength in 2025 will lie in monitoring mentions across AI Search Engines and generative platforms.

The platform provides marketers with clear visibility on how their brand and content are being cited or omitted in Google AI Overviews, ChatGPT, Gemini, Claude, and Perplexity, making it a link between traditional SEO tracking and the evolving world of AI Search.

Source: Keyword.com

Pros:

  • Offers a 14-day free trial.
  • Able to track mentions in Google AI Overviews, ChatGPT, Gemini, Claude, and Perplexity.
  • Trace which keywords and prompts lead to AI citations of your content.
  • Can track sentiment on Google AI Overview, ChatGPT, Gemini, Claude, and Perplexity to understand how the brand is being perceived.
  • Strong local and mobile SERP tracking, particularly good for multi-location businesses.
  • Custom dashboards and automated reports are ideal for agencies and enterprise teams.

Cons:

  • Pricing for advanced AI monitoring must be obtained through contact sales.
  • Data volume may vary from Google Keyword Planner.
  • It can be confusing for new users or small businesses who are new to AI-SEO tracking.

Conclusion

By tracking AI-powered mentions in this new world, businesses can maintain visibility, manage their reputation, and pivot and adjust quickly if needed. Companies can gain a stronger commitment to their online promotion by leveraging the tools and insights available to increase visibility, capitalize on new opportunities, and compete effectively in 2025.

Frequently Asked Questions

AI Overviews are summaries with information generated by artificial intelligence in search engines. AI overviews provide short answers to user queries. AI overviews help users find relevant information without having to visit different websites.

Tracking mentions provides insight on the number of times the brand and or content is referenced in AI-generated results. This is beneficial in measuring visibility, determining opportunities, and seeing the overall presence online.

Tracking mentions provides insight into what AI favors regarding your content, taken to search results. This can lead to optimizing content, as well as focusing marketing initiatives on the favored content.

SEO will not be replaced by AI-driven search engines; just how content is discovered and subsequently displayed. As a marketer or content creator, you will need to adjust your strategy to ensure you maintained visibility and relevance with the AI-powered results.

The biggest benefit of tracking mentions is that tracking mentions provides a level of understanding regarding the brand’s exposure and perceived value in the AI-generated summaries. Ultimately, that insight will contribute to your decision-making and ability to stay competitive.