Digital PR budget calculator
Digital PR budget calculator
Estimate how many links a digital PR budget buys, or what a link target costs, using averages from a 2025–2026 industry survey.
Estimated links per month
8
This is an estimate from survey averages, not a quote. Real results depend on the story, the niche and the timing.
Where the numbers come from
The cost-per-link figures are from BuzzStream’s digital PR cost survey of about 70 agencies and freelancers: $400 per link for journalist requests, $625 for reactive and proactive PR and $800 for hero content. The same survey puts the overall average at $597 per link, with agencies at $663 and freelancers at $416.
The agency and freelancer options scale the chosen figure by those two ratios (1.11 and 0.70). That is our simplification, not a survey result.
Our own prices are on the pricing page.