For journalists and editors
For journalists and editors
Need an expert quote or fresh data?
Georgi Todorov, founder of Create & Grow, comments on link building, digital PR and how AI assistants pick their sources. Our studies are free to use with a credit link.
Expert
Topics Georgi can comment on
1Link buildingWhat works in 2026, what Google penalises, and what links really cost.
2AI searchHow ChatGPT, Gemini, Perplexity and Google AI Overviews choose which brands to mention.
3Digital PRHow brands earn coverage with data, and why most pitches get ignored.
4Building and selling websitesHe grew a site to 100,000 monthly visits in 6 months and sold it for $102,000 in 2023.
Data
Studies you can cite
SaaSWhich AI bots do leading SaaS sites block?Read the study.
SaaSllms.txt adoption among leading SaaS sitesRead the study.
EuropeAI use in European businesses, by countryRead the study.
USAmerica’s most haunted states, 2026Read the study.
AllEvery study with data and methodData & Research.
How
Using our work
CreditA link to the studyUse any chart or number. Please credit Create & Grow and link to the study page.
DataOn requestAsk for the full dataset or a cut for your country, state or industry.
BioShort versionGeorgi Todorov is the founder of Create & Grow. He has built links since 2016.
PhotoHeadshotDownload Georgi’s photo.
FactsChecked factsCreate & Grow: the facts.