Digital PR

Digital PR that earns coverage, links and mentions.

We turn data and expertise into stories journalists want to publish. You get coverage in publications your buyers read, and the links and mentions that come with it.

Talk to Georgi See pricing

From

€2,500 / month

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Process

How a campaign runs

Five steps, the same every time. You approve the story before any journalist sees it.

01ResearchWe study your niche and look for the story. We explore public datasets, your own numbers or data we collect ourselves.

02StoryWe shape the data into a clear finding that matters to your audience and gives a journalist a reason to write.

03TargetingWe build a list of journalists and publications that cover the topic, one by one.

04OutreachWe pitch the story and follow up. You see what was sent and to whom.

05Expert quotesIncluded at no extra cost: we answer journalist requests with quotes from your expert, so your name appears in articles between campaigns.

Two kinds of campaign

Reactive

Tied to news and events in your industry. Fast to produce, pitched while the topic is live.

Evergreen, data-driven

Built around a dataset that stays relevant. It can be pitched for months and updated every year.

See how we do it for ourselves

We publish our own studies with full data and method. They are the same kind of work we do for clients.

Browse our research →

“At Semrush we launched numerous projects and experiments together with Georgi, working very closely in one team. I can recommend Georgi as a skillful SEO Manager / Link Builder.”
Sergei Bezdorozhev
Semrush
in

Questions

What is digital PR?

It is earning coverage in online publications by giving journalists something worth writing about: a new number, a timely comment or a useful study. The coverage brings links, brand mentions and readers.

Which campaigns do you run?

Reactive campaigns tied to current news, and evergreen campaigns built on data. Most clients get a mix of both.

How do you choose journalists?

We build the list by hand for each story, based on your industry and the focus of the campaign, and pitch each person directly.

Do you guarantee coverage?

No one can guarantee what an editor publishes. We agree a target before we start, report every pitch and placement, and tell you plainly when a story is not landing.

How does this help with AI search?

AI answers draw on third-party sources. An Ahrefs study of 75,000 brands found that brand mentions across the web correlate with visibility in Google AI Overviews far more strongly than backlinks do. That is a correlation, not a guarantee. Read the study.

Tell us what you sell and who buys it. You get an honest answer on whether we can help.

Talk to Georgi