The purpose of the AI marketing assistants is to simplify and streamline marketing efforts. Indeed, the AI-powered marketing tools have become so important, and they’re now powering many digital marketing strategies. The revenue from AI in marketing globally is expected to reach approximately 47 USD billion by 2025, and that number is expected to reach 107 billion by 2028.
You can find a wide range of AI marketing tools available, maybe content generation tools or customer engagement platforms. Check out this list of the best AI marketing assistants of 2025.
All-in-One and General Purpose
1. HubSpot – Best for CRM and marketing automation
HubSpot offers an all-in-one customer platform that empowers businesses with marketing, sales, service, and operations tools. Breeze, HubSpot’s comprehensive AI toolkit, streamlines workflows and amplifies growth.
Breeze’s AI capabilities work directly within the platform to automate personalized marketing campaigns and enhance customer interactions across multiple channels.
Breeze Copilot is an AI-powered personal assistant, leveraging generative AI and CRM data. Meanwhile, Breeze Agents automates critical workflows, from content creation and social media management to sales prospecting and customer service.
The platform also enriches CRM data with Breeze Intelligence, enhancing lead qualification and buyer intent detection through advanced AI and buyer and company profiles.
Price
HubSpot integrates AI-powered features across its Marketing, Sales, Service, and Operations platforms. While the most advanced AI features are part of the premium offering, the free version still delivers valuable capabilities suitable for small and medium-sized businesses.
For instance, its Marketing Hub plans, designed to enhance marketing automation, personalization, and analytics. These tiers are at $800/month for Professional and $3,600/month for Enterprise, including Breeze social agent (Beta) that analyzes social performance, company details, audience, and marketing best practices to create multi-channel social media content.
An all-in-one platform and automation tools: These platforms integrate AI to automate workflows. They provide a seamless, data-driven experience across the entire marketing funnel. These tools enable marketing teams to make smarter decisions.
2. ChatGPT – Best for content creation and customer support
Often listed among the best AI-powered chatbots available, ChatGPT is currently a powerful all-in-one platform, supporting a wide range of marketing tasks. It is designed to engage in natural, conversational dialogue. ChatGPT focuses primarily on following clear instructions to deliver detailed responses.
During my experience, ChatGPT’s ability that switch between tasks in one conversation truly saves time. For example, you can generate creative ad copy, then ask for a data-driven analysis of campaign performance.
The platform supports multiple input types: text, images, and audio. Its user interface integrates connectors to popular business tools such as Google Drive, Microsoft Teams, and SharePoint for smooth workflows and real-time collaboration.
Price
- Free Plan (Limited access to GPT-5)
- Plus Plan ($20/month)
- Pro Plan ($200/month)
- Team Plan ($25/user/month, billed annually)
- Enterprise Plan (Custom)
3. Microsoft Copilot – Best for the Microsoft 365 ecosystem
Microsoft Copilot brings AI-powered productivity into the tools you use every day. Integrating with Microsoft 365 apps like Word, Excel, PowerPoint, Outlook, and Teams, it helps users draft content, summarize emails and meetings, create presentations, generate data insights, and much more.
Copilot leverages Microsoft Graph to personalize responses using work emails, chats, documents, and meetings that users have access to. The tool’s ability is that it combines large language models with organizational data. So, Copilot can assist across a variety of tasks: crafting job descriptions, tracking shipment statuses through custom agents.
Copilot Search further enhances productivity by providing an AI-powered universal search across Microsoft 365 and third-party data sources, allowing users to quickly find the information and switch seamlessly between search and chat.
Features like real-time meeting summaries, formula suggestions in Excel, and email thread condensations in Outlook make it a powerful productivity booster.
Price
- Microsoft Copilot (Free Version): Limited AI usage
- Microsoft Copilot Pro ($20 per user/month): Includes extensive AI usage credits refreshed monthly, preferred access to AI models during peak times, early access to experimental AI features, and full Copilot functionality across Microsoft 365 apps.
4. Notion AI – Best for collaboration and project management
Notion AI provides an all-in-one AI workspace that centralizes your team’s knowledge, communications, and project management.
With AI meeting notes, document drafting, and workflow automation all in one place, it’s possible for teams to reduce expensive tool stack costs and have a better working experience. Powerful search capabilities across company documents and connected apps allow users to find information easily and keep every project moving forward.
Its AI features, like automatically generating meeting notes, translating documents, and creating flowcharts, bring practical generative AI capabilities right where you work. Notion’s deep customization lets you build tailored workflows quickly.
Overall, Notion AI stands out as a versatile AI assistant for teams. I recommend Notion AI for organizations that want a comprehensive AI workspace capable of supporting cross-functional teams and complex workflows.
Price
Notion offers many plans, all including access to Notion AI features:
- Free includes a trial of Notion AI
- Plus ($10/member/month) includes a trial of Notion AI.
- Business ($20/member/month) with full access to Notion AI with advanced beta features like AI meeting notes and research mode.
- Enterprise (Custom pricing) includes AI capabilities with enhanced data privacy controls.
Content Creation & SEO
5. Jasper AI – Best for marketing content writing
Jasper AI is a powerful content creation and SEO assistant specifically for marketers. Jasper’s rich context layer is especially valuable for teams managing multiple projects and brand guidelines simultaneously.
An important piece of Jasper is its ability to be flexible across marketing roles. The platform provides specialized workflows and tools that accelerate content velocity without sacrificing quality.
Within Jasper, the Studio and Canvas products allow marketers to collaborate and build customized workflows. By using Jasper AI, marketers are able to execute campaigns faster, and the clear messaging fits into any brand strategy.
Price
- Pro Plan – $59/month
- Business Plan – Custom pricing
6. Surfer SEO – Best for on-page SEO and content optimization
Surfer SEO is built for marketers looking to create ready-to-rank content quickly and affordably. This streamlined workflow, starting from keyword input to article generation, makes it accessible for marketers eager to boost organic traffic.
Surfer’s deep priority on optimization aligns with both Google’s ranking algorithms and AI chat assistants like ChatGPT. The tool’s ability to automatically insert internal links also helps improve site architecture.
For sure, Surfer SEO offers a rich suite of tools, including AI content detection and humanization features; its full potential is best realized by users who have at least some familiarity with SEO fundamentals.
Price
- Essential – $79/month
- Scale – $175/month
- Enterprise – Custom pricing
7. Semrush Content Toolkit – Best for comprehensive SEO and competitive analysis tools
Semrush remains a digital marketing platform widely used by businesses and marketers to improve their online visibility and drive organic traffic. Known primarily for its powerful SEO tools, Semrush offers a suite of features, including keyword research, competitive analysis, backlink building, site audits, and content marketing.
The Semrush Content Toolkit delivers powerful value for content marketing. It helps you discover high-impact topic ideas for your target audience and location, and can generate full SEO-friendly articles. Its integration of real-time keyword research or SERP analysis is really useful.
Additional features like content scoring, readability, and tone suggestions, and a Chrome extension to polish content on the go, add efficiency. The ability to publish directly to WordPress and generate content in multiple languages also supports scaling content production.
As a comprehensive SEO-driven AI content solution, Semrush Content Toolkit is an effective option for many marketers and businesses. My biggest issue with this resource is the pricing structure, which starts at $60. That is quite expensive for small businesses and solo marketers.
The toolset is a really strong combination of AI plus SEO data, but there may be sticker shock for people who only want the simple writing assistance or are not looking to grow organic traffic. If you are considering a content assistant on a budget, AI content writing alternatives may be more appropriate for you.
Price
The Semrush Content Toolkit is available for $60 per month with a 7-day free trial, offering a comprehensive suite of content creation and optimization tools.
8. Canva – Best for graphic design
As a popular design platform, Canva brings all creative tools into one interface. One thing I appreciate about Canva is how accessible its AI-powered design tools are for creators of all levels. The integration of Canva AI offers a seamless, conversational workflow that lets you go from idea to polished design with text or voice commands.
Canva offers a comprehensive suite of AI-powered features, from image generation and document drafting to interactive elements and coding-free widgets. As an overview, it is an impressive assistant that simplifies the creative process. Canva’s easy-to-use interface is ideal for any team and individual.
Price
- Canva Free
- Canva Pro
- Canva Teams (minimum 3 people)
Marketing Automation & Advertising
9. Zapier – Best for automating workflows
Zapier combines AI and automation into one platform. It enables users to build complex, multi-step workflows across thousands of apps without needing coding skills. The Copilot assistant lets you describe your desired automation in natural language.
One thing that caught my attention is how Zapier integrates AI agents and custom chatbots directly into workflows, allowing businesses to automate smart decision-making and customer interactions seamlessly. Zapier’s broad app support and intelligent automation suggestions make it powerful for businesses looking to optimize marketing, sales coaching, and more.
Price
Zapier offers a range of plans, with pricing based on monthly task limits.
10. ActiveCampaign – Best for email marketing and automation
ActiveCampaign is a powerful autonomous marketing platform. The platform helps users build and launch sophisticated marketing campaigns through natural language prompts, allowing marketers to describe their goals and let AI agents handle the setup and optimization. Practical features include AI-suggested customer segments, campaign calendar views with optimized scheduling, and a campaign reporting co-pilot.
Active Intelligence uses billions of data points and machine learning to provide personalized recommendations and real-time insights. The integration of AI-powered tools like the AI Brand Kit and AI Campaign Builder helps brands stay consistent and scale efficiently.
For automating complex customer journeys, optimizing engagement with AI-driven scheduling, and leveraging a fully integrated CRM and email marketing system, ActiveCampaign is an outstanding all-in-one solution.
Price
Pricing is subscription-based and varies depending on your contact list size. For example, in case the number of email contacts is 1,000:
- Starter plan ($15/month)
- Plus plan ($49/month)
- Professional plan ($79/month)
- Enterprise plan ($145/month)
Social Media Management
11. Hootsuite – Best for social media management and analytics
Overall, Hootsuite bundles powerful social media management tools into one platform. The AI-powered hashtag generator and post scheduling work well together, automatically recommending the best times to post.
Hootsuite’s AI generates captions, designs posts, and schedules them in a few clicks. The chatbot functionality is decent, supporting handling of message replies with brand voice consistency, but it doesn’t post automatically; you always review content first. Similarly, social listening and analytics tools provide deep insights into customer sentiment and engagement.
Price
- Standard Plan – $99 per user/month
- Advanced Plan – $249 per user/month
- Enterprise Plan – Custom Pricing
12. Buffer – Best for social media scheduling with an easy-to-use interface
Buffer’s AI Assistant is a reliable choice for social media scheduling. Buffer’s AI Assistant works better if you already have a clear idea of what you want to post. The tool covers everything from brainstorming fresh content ideas to rewriting and tailoring posts for specific social platforms like LinkedIn, Instagram, and Twitter.
One standout feature is Buffer’s ability to smartly repurpose content, turning a single post into multiple versions optimized for different channels. Editing your posts is also seamless, with options to shorten, expand, or change the tone. The AI can handle content creation, scheduling, and analytics.
Price
The pricing is based on the number of channels. A custom plan if you need more than 10 channels
Conclusion
When it comes to support and resources, most AI marketing assistants provide clear, easy-to-follow guides and tutorials that help you navigate their features. Overall, these tools are valuable for marketers at any level.
Frequently Asked Questions
