If you’re looking to simplify your social media workflow, 2025 is the best time yet to do it. There’s an impressive wave of AI tools for social media scheduling with automation, content generation, and performance insights. 

Despite being built for scheduling, many of the top AI social media tools pack in advanced features such as AI-generated captions, dynamic image creation, and smart posting suggestions.

If you’re after an at-a-glance look at the best AI-powered social media scheduling tools, you’ve come to the right place. Below, we’ve rounded up everything you need to know.

What Benefit does AI bring to Scheduling Social Media Posts​?

Over the next three years, 92% of companies say they plan to increase their investments in AI. Using AI tools for social media scheduling is simply a better choice if you care about saving time and boosting performance. According to HubSpot’s report, 48% of social media marketers reuse or slightly adapt content across platforms. Many AI-powered social media management tools can generate fresh post ideas and repurpose content for different platforms.

AI scheduling tools can also analyze when your followers are actually online and suggest the best time to post. One of the most helpful things AI does is personalization. With the right prompt, AI tools can tailor your message for a very specific audience.

In addition, AI keeps tone and messaging consistent, generates drafts for review, and helps streamline approvals across multiple stakeholders or brands. 

So, it’s clear that AI-powered scheduling does more and does it better. It reduces repetitive tasks, surfaces better insights, and frees you up to focus on creative strategy.

Best AI Tools for Social Media Scheduling in 2025

There’s a wide range of AI tools for social media scheduling out there, so you’ll almost certainly find at least one that fits your needs. 

Here are the best AI-powered social media scheduling tools: 

ToolBest ForAI-Powered FeaturesStarting Price 
(billed annually)
BufferSmall businesses, content creatorsAI Assistant for personalized captions, platform-specific editsFrom $5/month;
Free plan available
HootsuiteLarge teams, agenciesPost-generation and bulk schedulingFrom $99/user/month; 30-day free trial
SocialBeeContent recycling and audience targetingAI Assistant for captions, category queues, and hashtag generationFrom $24.2/month;
14-day free trial
Sprout SocialEnterprise analytics and insightsAI for sentiment analysis, smart scheduling, and social listeningFrom $$199/seat/month;
30-day free trial
LaterSmall shopsSmart AI captions, best-time-to-post suggestionsFrom $16.67/month; 14-day free trial

1. Buffer 

 Buffer is still one of the most reliable AI tools for social media management you can find in 2025. It quietly handles your entire content workflow, from idea to analysis.

Scheduling: The sidebar breaks up the platform into clear sections like Publish, Create, Engage, and Analyze. You can build a full editorial calendar in List or Calendar view and repurpose posts across platforms. The platform works well across desktop and mobile.

AI Features: Buffer’s built-in AI assistant helps you rephrase, expand, or rewrite content to fit each platform. You can also use AI for hashtag optimization, scheduling suggestions, and first comment generation.

Team Collaboration & Workflow: You can assign roles (Full Access vs. Contributor) and set up approval workflows. In addition, team members can leave internal comments and tag content by campaign or client. Admins can review and approve posts before they go live. 

Buffer
(Source: Buffer)

Pros of Buffer

  • Supports 11+ platforms, including Threads, Bluesky, and Mastodon
  • Crossposting made easy with auto-customization
  • Seamless Canva, Dropbox, and Google Drive integration
  • Basic analytics included, plus more detailed reporting
  • Generous free plan + scalable pricing

Cons of Buffer 

  • No built-in video editing or preview tools
  • Bulk uploading is not as advanced as competitors ‘
  • A paid plan required to connect more than a few social accounts

2. Hootsuite 

With powerful AI features and powerful scheduling tools, Hootsuite is a full command center for your entire social strategy. Hootsuite makes it easy to post smarter.

Scheduling: Hootsuite’s core scheduling tools are rock solid. Bulk post up to 350 pieces of content at once, visualize everything in a calendar or list view, and auto-publish at peak engagement times using AI-backed recommendations.

AI Features: OwlyWriter AI is outstanding. It generates captions, repurposes old content, and suggests post ideas. Add in hashtag generation and Canva integration, and it becomes easy to build scroll-stopping content fast.

Team Collaboration & Workflow: Hootsuite’s approval flows and multi-user access are built for teams. Assign roles, review drafts, and ensure brand consistency before anything goes live. Link in bio management is a plus for creators and brands driving traffic to multiple destinations.

Hootsuite
(Source: Buffer)

Pros of Hootsuite

  • Bulk scheduling
  • AI-recommended best times to post with heatmaps
  • Canva templates and stock images built in
  • Social inbox and employee advocacy tools
  • Useful analytics, especially for reporting and benchmarking

Cons of Hootsuite

  • Some features are paywalled on higher plans
  • AI suggestions could be deeper for strategy, not just content

Read more: TOFU vs. MOFU vs. BOFU: Marketing Funnel Explained

3. SocialBee 

SocialBee is a full-service automation engine built for small businesses, content creators, and agencies. SocialBee stands out by balancing intelligent automation with deep customization. 

Scheduling: SocialBee’s scheduling experience is among the most advanced. With category-based queues, evergreen re-queuing, and multiple calendar views, it offers unparalleled visibility into your content plan. 

Bulk uploading is seamless via CSV, and time-sensitive content can be auto-expired after a set number of shares or days. It supports full posting capabilities, even to platforms with API limitations, including Facebook Groups, WhatsApp, and Quora.

AI Features: The built-in AI Copilot creates entire posting strategies. Moreover, it can personalize captions, pick hashtags, and help build evergreen sequences.

Team Collaboration & Workflow: SocialBee is team-friendly. Draft posts, get approval, and organize media in shared libraries. Its interface supports smart campaign labeling and one-click content pausing across all platforms.

SocialBee
(Source: SocialBee)

Pros of SocialBee

  • AI Copilot generates full strategies
  • Evergreen category queues
  • Supports Facebook Groups, Mastodon, Quora, WhatsApp, Telegram, and more
  • Grid view for Instagram-style aesthetic planning
  • Bulk import via CSV; Canva & Unsplash integrations

Cons of SocialBee

  • Learning curve for first-time users
  • Analytics, while exportable, aren’t as customizable as BI tools
  • Entry-level plans limit the number of connected social profiles

4. Sprout Social

Sprout Social is one of the most complete AI-driven social media scheduling tools available, especially for mid-sized teams and agencies. With powerful publishing features, deep analytics, and some of the most intuitive collaboration workflows, it’s no surprise that Sprout is the go-to for teams.

Scheduling: Sprout’s scheduling capabilities are some of the most advanced. The social media calendar gives you a centralized, multi-platform view to plan, queue, and preview your posts. Its optimal send times feature uses 16 weeks of historical audience engagement data to suggest the best time slots for reach and impressions automatically.

AI Features: AI Assist is integrated throughout the platform to streamline content creation and accessibility. From automatic caption suggestions to alt-text generation, Sprout helps you overcome writer’s block while improving quality and inclusivity. The content suggestions tool also leverages AI to surface timely, relevant ideas aligned with your brand voice.

Team Collaboration & Workflow: You can assign message approval workflows, share your content calendar with external stakeholders, and manage projects in real-time. The Asset Library, with integrations to tools like Canva and Adobe Experience Manager, keeps your creative pipeline tight and centralized.

Sprout Social
(Source: Sprout Social)

Pros of Sprout Social

  • Best-in-class social media calendar and publishing tools
  • AI-powered send time optimization and content creation
  • Exceptional analytics and ROI-focused reporting

Cons of Sprout Social

  • Expensive
  • Advanced features like social listening and competitor analysis are gated behind higher-tier plans

Read more: Sponsorship Marketing Examples

5. Later

Later is a sleek, creator-friendly social media scheduler that thrives on visual clarity. It lets users schedule posts and drive traffic with ease, all from a drag-and-drop calendar. It’s especially beloved by small teams, agencies, and ecommerce brands.

Scheduling: Later’s scheduling experience is intuitive. You can create, edit, and schedule posts in batches, whether it’s Reels, TikTok, or single images. The visual calendar makes it easy to reorganize your campaigns. Users can also preview content by platform before publishing.

AI Features: Its AI tools aren’t as extensive as some competitors’, but you can auto-generate captions, get hashtag suggestions (limited to higher plans), and find user-generated content (UGC) via smart media tagging and hashtag search.

Team Collaboration & Workflow: Later supports team workflows with features like media libraries and post previews. You can swap media in scheduled posts without deleting them. In addition, content approvals and campaign overviews help teams of any size stay on track.

Later
(Source: Later)

Pros of Later

  • Drag-and-drop calendar UI is beginner-friendly
  • Excellent for Instagram and TikTok scheduling
  • Great media management with searchable UGC
  • Visual post previews
  • Batch scheduling

Cons of Later

  • Analytics and AI tools are less advanced than competitors like Hootsuite
  • Hashtag suggestions are locked behind premium plans

Expert opinion

Dig into every industry, and you’ll find AI changing the nature of work.

Daniela Rus

Conclusion

So, all that leaves us with is a clear picture of how each AI scheduling tool performs across usability, automation, and collaboration. Whether you’re a solo creator, growing startup, or multi-client agency, there’s now a smarter, AI-powered solution to match your social scheduling needs.

Frequently Asked Questions

Buffer does offer a free plan. It supports up to three social media channels with a limit of 10 scheduled posts per channel and is suitable for solo users or small teams. Buffer also offers paid plans with features like unlimited scheduling, advanced analytics, and first comment scheduling.

Hootsuite is an AI-enabled platform for social media, featuring its integrated OwlyWriter AI, which helps generate captions, post ideas, repurpose high-performing content, and optimize post timing. It also offers AI-driven social listening, sentiment analysis, and predictive analytics as part of its suite.

You can use an AI-powered social media management tool to effectively automate scheduling, generating content ideas, writing captions, and optimizing post timing. AI tools also assist with audience targeting and content personalization, helping marketers save time and improve engagement across multiple platforms.

Canva does offer a built-in content planning tool, available on Canva Pro, Canva Teams, or Enterprise plans. You can design graphics and schedule them directly to platforms like Facebook, Instagram, LinkedIn, Twitter, and Pinterest, all from within Canva’s calendar interface. It supports insights on likes, clicks, and comments.

To schedule on social media, use a scheduling tool like Buffer or Hootsuite. Create your post, including text, images, and hashtags, then select the date and time you want it published. Most tools let you preview posts, schedule across multiple platforms, and view your calendar.