Best Link Building Services for SaaS in 2025

After years of working in SaaS marketing, I’ve learned that link building can either help or hurt your growth. Even if you have the best product in the world, it’s like shouting into the void if no one can see it. Search engines are still the main channel people use to discover new software, and links remain one of the strongest signals Google uses to decide who gets seen and who gets buried.

Here’s the catch: 94% of online content gets zero external links, and only about 2.2% earns more than one. That’s why having a deliberate, high-quality link-building strategy is so important in SaaS.

But not all links are created equal. The game has changed in 2025. Google is smarter, the competition is tougher, and SaaS companies can’t afford to use old or shady methods. You need links that are high-quality, relevant, and long-lasting, that will really help your rankings and your brand.

In this article, I’ll talk about what I think are the best link building services for SaaS in 2025. I’ll show you what makes SaaS link building different, how to choose a service provider, and which agencies are really worth your time and money.

How We Picked the Best Link Building Services for SaaS

Building links for SaaS is not the same as building links for an e-commerce store or a local business. SaaS businesses often sell complicated solutions in very specific niches, so you can’t just put links anywhere and expect them to work. Everything is about relevance. 

A link from a generic site won’t help as much as one from a trusted industry blog or a well-known SaaS directory that your potential customers already read.

There is also the problem of education. Most of the time, SaaS products only solve certain problems, but not everyone who looks for them online knows what those problems are right away. 

That’s why link building in this area often means making useful content that other sites want to link to, like guides, case studies, and research based on data. In other words, SaaS link building is just as much about SEO as it is about making your brand look like an expert.

Lastly, SaaS is a long-term game. SaaS depends on recurring revenue, not one-time purchases. That means the links you make should not only bring in traffic, but the right kind of traffic, qualified visitors who are more likely to buy something and stay.

10 Best Link Building Services for SaaS in 2025

1. Create & Grow

Source: Create & Grow

When I started Create and Grow, my goal was simple: to help SaaS companies get links that matter and cut through the noise. I’ve seen too many businesses waste money on backlinks that look good on paper but don’t help them move up in search rankings over the years. That’s why we made our method based on openness, usefulness, and return on investment.

We don’t just look for placements; we also try to build relationships with respected publishers in SaaS and related fields. This makes sure that every link we get helps both SEO and the credibility of our brand. Our campaigns use digital PR, content-driven outreach, and guest contributions, all with SaaS buyers in mind.

Best for: SaaS companies that want a long-term partner who knows the ins and outs of the business and can help them grow in a way that lasts.

2. Editorial.Link

Source: Editorial. Link 

Editorial. Link is known for its straightforward, ROI-focused model. They don’t sell quick wins or risky strategies as part of their business. Instead, they offer high-quality placements on trusted sites, along with a system that keeps track of links and replaces them if necessary.

I like that Editorial.Link is open and honest. You know exactly what you’re paying for, and you can see how it affects things without having to guess. They are a good choice for SaaS companies that need a lot of high-quality link building that they can count on.

Best for: SaaS companies that want to get links in a reliable way that shows results and has clear reporting.

3. Smash Digital

Source: Smash Digital

Smash Digital takes a different approach, using creative ways to reach out to people, such as guest posting, building resource links, and even fixing broken links. They’ve built a name for themselves as one of the few agencies that genuinely practice what they preach—earning links on real sites instead of buying their way into mediocre ones.

For SaaS companies, this means you get links that not only help your rankings but also bring referral traffic from readers who actually care about your niche. They are unapologetic and bold, but their results speak for themselves.

Best for: SaaS companies that want new, ethical ways to do business and a team that knows how to do them.

4. Siege Media

Source: Siege Media

People know that Siege Media combines making content with building links. They don’t just pitch your brand; they make high-value, data-driven assets that naturally get links. I’ve seen their work help clients in competitive fields, including SaaS, grow at an amazing rate.

Siege is different because it can think beyond links. They make content that brings in visitors, boosts your authority, and makes your brand voice stronger. This full-service approach can be a game-changer for SaaS teams that don’t have anyone on staff to help with content.

Best for: SaaS companies that want link building to be directly linked to high-quality content marketing.

5. iProspect

Source: iProspect

iProspect is a huge digital marketing company that works all over the world. Their link building services show that. They look at the big picture and include link building in their overall SEO and brand visibility plans.

They may not be the best choice for SaaS, but their reach and resources make them a good choice for big companies with complicated marketing needs. iProspect is the right agency for you if you need help with link building and multi-channel campaigns at the same time.

Best for: SaaS companies at the enterprise level that need link building to be a part of a larger digital strategy.

6. HARO (Help a Reporter Out)

Source: HARO

HARO is not a traditional link building agency; it is a service that connects journalists with sources. But if you’re willing to put in the time, it’s still one of the best ways to get high-authority links. SaaS founders and marketers can get mentions and backlinks in big publications by answering requests from journalists.

The bad thing about HARO is that it takes time and effort. You will have to go through requests every day, write thoughtful pitches, and accept that not all of your efforts will work. But when it does work, it can get links from some of the biggest websites online.

Best for: SaaS startups and founders who want to build authority by getting mentioned in the media and are willing to spend time on consistent outreach.

7. North Star Inbound

Source: North Star Inbound

North Star Inbound takes a team-driven approach to link building. They combine the efforts of writers, PR professionals, and SEO specialists to produce campaigns that generate relevant, high-quality links. Their focus is on strategy and execution, not shortcuts.

I admire their dedication to building links that do more than just help with SEO. They place content that is useful to readers and makes a brand more credible. For SaaS companies, this means links that not only improve your rankings but also make you a trusted voice in the industry.

Best for: SaaS companies that want a smart, multi-disciplinary approach that combines SEO and PR.

8. OutreachMonks

Source: OutreachMonks

OutreachMonks has found a niche by getting guest posts and placements on well-known, trusted sites that are focused on outreach. They’ve gotten links on well-known sites like HubSpot and Zendesk, which can be very helpful for SaaS brands that want to reach professionals.

Their model is easy to understand and structured, with clear prices and a promise to deliver links. For SaaS companies that want quick results and well-known placements, this service is better than full-service agencies.

Best for: SaaS companies that want high-quality guest post links quickly and don’t want to have to do the outreach work themselves.

9. Growfusely

Source: Growfusely

Growfusely is a content-driven agency with a strong focus on SaaS. They’re well-regarded for their long-term, partnership-style approach to building links through relationships with over a thousand publishers. Their team is also very good at content marketing, which means your brand will get more than just links; it will also get content strategies that help it grow.

They work best for businesses that want to hire someone else to do the hard work but still feel like they have a partner. Their results are backed up by good reviews from clients and strong case studies.

Best for: SaaS companies that want a link building partner who is hands-on and puts content first, and who has a proven track record in SaaS.

10. Saasknot

Source: Saasknot

Saasknot is a new player in the field, but they have a very focused approach. They don’t just look for generic backlinks; they put links where your ideal customer persona (ICP) is most likely to be. In other words, every link is meant to bring in not only SEO value but also qualified traffic.

This ICP-focused strategy sets them apart, especially for SaaS brands that want to see direct ROI from their link building campaigns. They may not be as big as some other agencies that work with clients all over the world, but their specialized approach is perfect for SaaS companies that value accuracy and results.

Best for: SaaS companies that want link building that is very specific to their ideal audience and focused on getting a return on investment.

What Makes SaaS Link Building Different?

Building links for SaaS is not the same as building links for an e-commerce store or a local business. SaaS businesses often sell complicated solutions in very specific niches, so you can’t just put links anywhere and expect them to work. 

Everything is about relevance. A link from a generic site won’t help as much as one from a trusted industry blog or a well-known SaaS directory that your potential customers already read.

There is also the problem of education. Most of the time, SaaS products only solve certain problems, but not everyone who looks for them online knows what those problems are right away. 

That’s why link building in this area often means making useful content that other sites want to link to, like guides, case studies, and research based on data. In other words, SaaS link building is just as much about SEO as it is about making your brand look like an expert.

Lastly, SaaS is a long-term game. SaaS depends on recurring revenue, not one-time purchases. That means the links you make should not only bring in traffic, but the right kind of traffic, visitors who are more likely to convert and stay.

Final Thoughts

One thing I’ve learned from building and growing SaaS brands is that not all links are worth your time. Links from sources that your audience already trusts and respects are the best. Quality is more important than quantity in 2025.

The most important thing is to choose a partner who knows SaaS, plays the long game, and builds links that help both your rankings and your brand’s authority, whether you work with my team at Create and Grow or another agency on this list. If you do that right, the growth will come.