When Coinbound.io — one of the most respected names in Web3 marketing — approached us, they were already ranking on the bottom of page one (or even page two) for some of the most competitive, high-intent keywords in their space.

But that wasn’t good enough.

Their brand deserved to be seen first. So we got to work.

The Goal

To help Coinbound.io dominate for the most competitive, lead-driving keywords in the crypto and Web3 marketing industry, and convert organic traffic into qualified business.

Challenges when building links for Coinbound.io

We began at the start of January 2025, but it wasn’t easy.

  • Most editors and publishers refused to link to anything crypto-related.
  • The niche is saturated with generic “top agency” lists and low-authority content.
  • The site had already plateaued on Google — despite strong brand recognition.

What We Focused On

We targeted two key pages:

  1. Homepage – https://coinbound.io
  2. List page – https://coinbound.io/top-web3-marketing-agencies/

Our strategy was clear:
Laser-targeted backlinks + authority-driven content optimization = real growth.

Each month, we built just a few high-quality, niche-relevant links — no automation, no fluff.

📈 Results After 6 Months

✅ Homepage Rankings: https://coinbound.io/

Before: Ranking at the bottom of page 1 or page 2
Now: Positions 1 and 2:

  • “cryptocurrency marketing agency” – Position 1
  • “blockchain marketing agency” – Position 1
  • “crypto marketing agency” – Position 2
  • “crypto marketing” – Position 3
  • “crypto marketing services” – Position 1

The homepage now consistently ranks top 1–3 for the most commercial, highest-volume keywords in the industry, driving consistent leads.

*Here, we noted only the most important keywords that we were focused on. The home page ranked for hundreds of new keywords.

✅ Web3 Agency List Page Rankings: coinbound.io/top-web3-marketing-agencies

Before: ~200 organic visits/month
Now: 400+ targeted visits/month, converting into daily qualified leads.

Keyword improvements:

  • “web3 marketing agency” – Position 1
  • “web3 digital marketing agency” – Position 2
  • “web3 marketing services” – Position 2

This page now serves as an inbound lead magnet, attracting founders, startups, and established brands actively seeking agencies.

**Note: Link building works best when it goes hand in hand with technical optimization and content updates — credit to Jess Joyce from jessjoyce.com for driving that part of the process; a holistic approach always wins.