Have you ever wondered what people in the U.S. are searching for online? You’re not alone! With around 16.4 billion daily searches, Google gives us a clear look at what’s popular, useful, and top of mind, from the latest tech to everyday tools and pop culture. That’s true in 2025, too.
I’ve put together a list of the Top 100 Most Popular Keywords and Google Searches in the U.S. for 2025. It’s a helpful resource for bloggers, marketers, business owners, and the simply curious. Why does it matter? Knowing what people are searching for helps you create content, plan products, and stay in the loop.
I used trusted sources like Semrush, Ahrefs, and Exploding Topics to back it with real data. What you see here isn’t a guess; it’s backed by research to help you stay ahead.
Snapshot: Top 10 Searches in the US
Based on average monthly search volumes from Exploding Topics and SE Ranking, here are the most searched terms on Google in the United States for 2025. There is a mix of well-known brands, everyday items, and new tools.
- YouTube gets about 185 million searches a month. It’s the most popular video platform and sits at the top of the list for people trying to find their way around.
- Amazon gets about 151 million searches a month. It’s a place to shop online and in stores.
- Facebook gets about 124 million searches every month. It’s still a major way for people to connect with each other.
- Weather gets about 83 million searches a month. It’s a tool you can use every day to check local conditions.
- About 68 million people search “Google” every month, often just to get to Google’s homepage or services.
- Gmail gets about 55.6 million searches a month. It’s widely used for checking email and as a main email gateway.
- Wordle gets about 55.6 million searches a month. This shows that people are still interested in the daily word puzzle game.
- Google Translate gets about 45.5 million searches a month. Many people use it to translate text from one language to another.
- “Food Near Me” (or “Restaurant Near Me”) gets about 37.2 million searches a month. It’s used to find restaurants nearby.
- Home Depot (~$37.2M) – Many people search for directions that take them straight to the home improvement store.
Insights & Themes from Top Searches
- Big brands are in charge: People use Google to get straight to their favorite sites, so platforms like YouTube, Amazon, and Facebook get the most searches.
- Things you need every day: People use Google every day for things like checking the weather, translating, getting to their email, and playing Wordle. These reflect a desire both to find your way and to access information.
- Local discovery: The phrase “Food Near Me” shows a strong desire to buy something or find a place nearby.
Full Top 100 List (Grouped by Category)
Navigational & Brand Queries
| Rank | Keyword | US Monthly Search Volume |
| 1 | YouTube | 185,000,000 |
| 2 | Amazon | 151,000,000 |
| 3 | 124,000,000 | |
| 5 | 68,000,000 | |
| 6 | Gmail | 55,600,000 |
| 7 | Wordle | 55,600,000 |
| 8 | Google Translate | 45,500,000 |
| 9 | Food Near Me* | 37,200,000 |
| 10 | Home Depot* | 37,200,000 |
| 11 | Walmart* | 37,200,000 |
| 12 | Yahoo | 37,200,000 |
| 13 | eBay | 30,400,000 |
| 14 | 30,400,000 | |
| 15 | NBA | 30,400,000 |
| 16 | NFL | 30,400,000 |
| 17 | Target | 30,400,000 |
| 18 | Yahoo Mail | 30,400,000 |
Informational & Utility Queries
| Rank | Keyword | Volume (U.S.) |
| 19 | Amazon Prime | 24,900,000 |
| 20 | CNN | 24,900,000 |
| 21 | Calculator | 24,900,000 |
| 22 | Costco | 24,900,000 |
| 23 | ESPN | 24,900,000 |
| 24 | Fox News | 24,900,000 |
| 25 | Twitter (X) | 24,900,000 |
| 26 | ChatGPT | 20,400,000 |
| 27 | Connections | 20,400,000 |
| 28 | Google Flights | 20,400,000 |
| 29 | Google Maps | 20,400,000 |
| 30 | Indeed | 20,400,000 |
| 31 | Lowe’s | 20,400,000 |
| 32 | News | 20,400,000 |
| 33 | USPS Tracking | 20,400,000 |
| 34 | Zillow | 20,400,000 |
| 35 | NFL Games | 20,400,000 |
Entertainment, Local & Lifestyle Searches
| Rank | Keyword | Volume (U.S.) |
| 36 | Canva | 16,600,000 |
| 37 | NFL Scores | 16,600,000 |
| 38 | Netflix | 16,600,000 |
| 39 | Restaurants Near Me | 16,600,000 |
| 40 | Walgreens | 16,600,000 |
| 41 | Best Buy | 13,600,000 |
| 42 | Blooket | 13,600,000 |
| 43 | Cool Math Games | 13,600,000 |
| 44 | Craigslist | 13,600,000 |
| 45 | Etsy | 13,600,000 |
| 46 | Google Docs | 13,600,000 |
| 47 | Spotify | 13,600,000 |
| 48 | Traductor | 13,600,000 |
| 49 | USPS | 13,600,000 |
| 50 | Wells Fargo | 13,600,000 |
| 51 | X (Twitter) | 13,600,000 |
| 52 | Maps | 13,600,000 |
| 53 | 13,600,000 |
Broader Lifestyle, Entertainment & Finance
| Rank | Keyword | Volume (U.S.) |
| 54 | Airbnb | 11,100,000 |
| 55 | American Airlines | 11,100,000 |
| 56 | Bank of America | 11,100,000 |
| 57 | CVS | 11,100,000 |
| 58 | Capital One | 11,100,000 |
| 59 | Domino’s | 11,100,000 |
| 60 | English to Spanish | 11,100,000 |
| 61 | Facebook Marketplace | 11,100,000 |
| 62 | 11,100,000 | |
| 63 | MSN | 11,100,000 |
| 64 | 11,100,000 | |
| 65 | Roblox | 11,100,000 |
| 66 | Shein | 11,100,000 |
| 67 | Solitaire | 11,100,000 |
| 68 | Spanish to English | 11,100,000 |
| 69 | Speed Test | 11,100,000 |
| 70 | AOL Mail | 7,500,000 |
| 71 | PayPal | 7,500,000 |
| 72 | TikTok | 7,500,000 |
Miscellaneous High-Volume Terms
| Rank | Keyword | Volume (U.S.) |
| 73 | Gmail Login | 7,500,000 |
| 74 | Chase | 7,500,000 |
| 75 | Dow Jones | 7,500,000 |
| 76 | FedEx Tracking | 7,500,000 |
| 77 | Internet Speed Test | 7,500,000 |
| 78 | Kahoot | 7,500,000 |
| 79 | Nvidia Stock | 7,500,000 |
| 80 | Outlook | 7,500,000 |
| 81 | Premier League | 7,500,000 |
| 82 | Temu | 7,500,000 |
| 83 | Twitch | 7,500,000 |
| 84 | Yankees | 7,500,000 |
| 85 | Hulu | 7,500,000 |
| 86 | Bing | 7,500,000 |
| 87 | Flights | 7,500,000 |
| 88 | Daily Mail | 6,100,000 |
| 89 | Discord | 6,100,000 |
| 90 | Dollar Tree | 6,100,000 |
| 91 | DuckDuckGo | 6,100,000 |
| 92 | Google Drive | 6,100,000 |
| 93 | Ikea | 6,100,000 |
| 94 | McDonald’s | 6,100,000 |
| 95 | Pizza Hut | 6,100,000 |
| 96 | Starbucks | 6,100,000 |
| 97 | Taco Bell | 6,100,000 |
| 98 | Connections Hint | 6,100,000 |
| 99 | Apple | 5,000,000 |
| 100 | Prodigy | 5,000,000 |
Top Highlights from the US’s 100 Most Popular Keywords and Google Searches (2025)
I noticed a few patterns in the search data that really stood out as I looked more closely. I didn’t just want to know what the top searches were; I also wanted to know what these numbers say about how people in the U.S. will use Google in 2025.
So, I looked at the trends and put similar terms into groups. Here are ten quick things I learned about how Americans use the internet to search, shop, learn, and have fun.
YouTube gets 185 million searches every month.
That’s more than 6 million searches every day, which makes it the most-searched keyword in the U.S. and a clear sign of its dominance in online video watching.
Brand-name navigational searches make up 65% of the top 100 terms.
People use Google like a navigation bar to go straight to sites like Amazon, Facebook, Gmail, or Reddit.
The top 10 keywords get more than 1.3 billion searches every month.
This shows that a small number of sites and tools get a lot of search traffic.
Five of the top twenty searches are for entertainment sites.
This includes Netflix, YouTube, Wordle, Roblox, and TikTok, which shows how much Americans enjoy gaming and streaming.
There are 20.4 million searches a month for AI tools like “ChatGPT.”
This shows that people are still interested in artificial intelligence and generative tools.
Three translation-related words made it into the top 10: “Google Translate,” “Translate,” and “Traductor.”
These words get more than 150 million searches a month, showing that people still need to communicate in different languages.
The finance industry is getting more popular.
Terms like “PayPal,” “Chase,” “Capital One,” and “Bank of America” appear on the list. Together, they get more than 40 million searches a month.
There are many educational and productivity tools.
There is a clear trend toward digital learning and school-friendly platforms, as seen in the names of programs like “Google Docs,” “Kahoot,” “Prodigy,” and “Cool Math Games.”
How I Compiled the List
I took great care in making this list so that you could be sure you were getting the most accurate and useful information. This is how I did it:
1. Collected Data from Trustworthy Sources
I got keyword data from popular SEO tools like Ahrefs, Semrush, Exploding Topics, and Google Trends. These tools keep track of billions of search queries and give you the most recent information on keyword volume and trends across the U.S.
2. Filtered for Quality and Relevance
Then, I cleaned up the list and got rid of:
- Duplicate queries (such as different spellings or capitalizations)
- Not safe for work or sensitive subjects
- Searches that aren’t related to general interest (very niche or internal queries)
The goal was to give you a clear, easy-to-read picture of what people are really typing into Google in 2025.
3. Grouped by Search Intent
I sorted the list by search intent:
- Navigational: Going straight to a brand or website, like “YouTube” or “Facebook.”
- Informational: Searching for answers, tools, or news (like “weather,” “Wordle,” or “ChatGPT”).
- Transactional/Local: Ready to do something, like buy something, visit a place, or look around (like “restaurants near me” or “Walmart”).
This helps you understand why people are looking for things and how to make content or services that meet those needs.
Conclusion
After looking through the data, Google search trends in 2025 show how people shop, learn, and have fun. The search data and trends show you what’s most important right now, from trusted sites like YouTube and Amazon to tools like Google Translate and weather apps.
These tips can help you stay competitive as a business owner, content creator, or marketer. You can plan smarter, offer more value, and connect more deeply with your audience if you know what they’re searching for.
I hope this list gives you fresh ideas and new ways to grow online in 2025 and beyond.
FAQs
1. What is the most searched keyword on Google 2025?
“YouTube” is the most searched keyword in the U.S. in 2025, with over 185 million searches per month. It remains the top destination for video content and digital entertainment.
2. What is Google SEO in 2025?
In 2025, Google SEO focuses on helpful, people-first content, fast-loading sites, mobile usability, AI-generated content quality, and strong E-E-A-T signals (Experience, Expertise, Authority, and Trustworthiness).
3. How to rank higher on Google in 2025?
To rank higher, create original and useful content, optimize for mobile, improve page speed, target long-tail keywords, and build authoritative backlinks, all with search intent and user experience in mind.
