Top SEO Statistics

  1. In 2022, organic clicks represented 45.1% of all search result clicks, highlighting the preference for organic search results over other sources like paid ads, making SEO a valuable tool for increasing website traffic. (Source: Forbes)
  2. Approximately 26% of searches did not generate any clicks, often indicating that users found the desired information directly on the search results page without the need to visit external websites. (Source: Forbes)
  3. A search engine is where 68% of online journeys start. (Source: Intergrowth)
  4. Google, including Google Images, currently dominates the search engine market with a 92.58% share, followed by Bing, Yahoo!, Baidu, and YANDEX. (Source: Intergrowth)
  5. The top result has a 10 times higher chance of receiving a click than the 10th result. (Source: On The Map)
  6. A total of 21% of users engage with multiple search results by clicking on more than one. (Source: Sixth City Marketing)
  7. In a 2022 HubSpot study, companies that maintained blogs experienced significant benefits, including 55% higher website traffic, 434% more pages indexed by search engines, and 97% more backlinks compared to websites without blogs. (Source: Monster Insights)
  8. SEO-generated leads achieve a close rate of 14.6%. (Source: Intergrowth)
  9. In 2024, 58% of marketers intend to incorporate AI into their SEO strategies. (Source: Demand Sage)
  10. Between 2024 and 2031, the SEO industry is projected to exhibit a compound annual growth rate (CAGR) of 25.54%. (Source: Demand Sage)
  11. Approximately 60% of the webpages found within Google’s top 10 results have been in existence for three or more years. (Source: Backlinko)
  12. Worldwide, Google handles approximately 7 billion daily searches, translating to roughly 81,000 searches per second. (Source: Backlinko)
  13. In regards to notable shifts and industry changes in SEO, 18.7% of respondents highlighted machine learning and artificial intelligence, while 18% mentioned the impact of Google updates, emphasizing the importance of staying informed and adapting strategies in the constantly evolving SEO landscape. (Source: Forbes)

Search Engine Statistics

  1. Google processes 5.9 million searches per minute, totaling approximately 8.5 billion searches per day or 3.1 trillion searches annually. (Source: Semrush)
  2. High-ranking organic search results, particularly in the top position, garner a significant click-through rate (CTR) of 22.4% on mobile devices, underscoring the importance of achieving prominent positions in Google’s search engine results pages (SERPs). (Source: Semrush)
  3. The evolving search habits have led to challenges for search engine results pages (SERPs), with only 13% of websites maintaining consistent rankings across all devices, resulting in situations where a website may rank well on desktop but fail to appear on the first page of mobile search results, where 30% of desktop-first page results do not make it to the top 10 on mobile. (Source: Smart Insights)
  4. For the year 2023, organic and paid search collectively constitute 80% of all measurable website traffic, with a breakdown of 53% attributed to organic search and 27% to paid search, according to HigherVisibility’s analysis. (Source: Smart Insights)
  5. Google handles over 2 trillion searches annually. (Source: Asset Digital Communications)
  6. Google handles an average of 40,000 search queries per second, totaling 3.5 billion daily searches and a staggering 1.2 trillion annually. (Source: Cloudwards)
  7. Mobile devices account for 57% of all search traffic. (Source: Cloudwards)
  8. A substantial 77% of Google users conduct three or more daily searches on the platform. (Source: Cloudwards)
  9. A significant 74% of Americans emphasize the importance of maintaining online privacy by preventing personal information from being accessible through online searches. (Source: Cloudwards)
  10. Approximately 95% of keywords have a monthly search volume of 10 or fewer searches, highlighting the importance of using a keyword research tool to identify relevant keywords for SEO optimization. (Source: Forbes)
  11. In the United States, there are 19,881 high-volume keywords with over 100,000 monthly searches, emphasizing the importance of targeting both high and low-volume keywords in content optimization strategies. (Source: Forbes)
  12. Google’s Keyword Planner, a tool for understanding keyword search volumes, can sometimes provide overestimations of up to 91%, making it important to consider potential inaccuracies when using it for keyword research. (Source: Forbes)
  13. In 2023, Google’s various platforms, including Google Search and YouTube, accumulated $206.54 billion in ad revenue. (Source: Statista)
  14. Google now handles more than 8.5 billion daily searches, equivalent to over 99,000 searches per second on average, a substantial increase from the 10,000 daily searches it managed at its inception in 1998. (Source: LinkedIn)
  15. In the second quarter of 2023, the most frequently searched term on Google was “Google” itself, having an index of 100, indicating it was the most popular query relative to all Google searches, followed by “Weather” at an index of 74, and “Facebook” at an index of 67. (Source: LinkedIn)
  16. The satisfaction score increased by 7%, rising from 75 in 2022 to 80 in 2023, showcasing Google’s commitment to enhancing its search algorithms and user experience. (Source: Techopedia)
  17. As of July 2023, Google dominates the global search market with around 81.95% market share, while competitors like Microsoft’s Bing and Yahoo capture around 10.51% and just under 3%, respectively. (Source: Statista)

Ranking, First Page SERP, and Click-Through Statistics

  1. Paragraphs account for the majority (82%) of featured snippets, followed by lists at 11%, and optimizing content to answer questions, including a table of contents with anchor links, and incorporating an FAQ section can enhance the chances of ranking for featured snippets. (Source: Forbes)
  2. Each month, the highest-ranking page in the SERP acquires an extra 5% to 15% of do-follow backlinks from new domains. (Source: Demand Sage)
  3. Achieving a top position on Google SERPs can significantly boost your CTR (click-through rate), as the first-ranking page captures almost 28% of all clicks, and collectively, the top 5 search results garner approximately 70% of total clicks. (Source: Monster Insights)
  4. In October 2023, data from firstpage.com revealed that the top-ranking position garnered a CTR of 39.8%, which was more than twice the CTR of the second position (18.7%) and nearly four times the CTR of the third position (10.2%), illustrated by the example search term ‘customer data platform. (Source: Smart Insights)
  5. Within one year, a mere 5.7% of the examined pages managed to secure a position in the Top 10 search results for at least one keyword. (Source: Ahrefs)
  6. Organic clickthrough rate changes since 2022 indicate a slight increase in trust for higher results (e.g., from 39.6% to 39.8% CTR for Position 1 compared to last year. (Source: First Page Sage)
  7. Paid Search saw a slight decrease in the average clickthrough rate for the top 3 positions (from 1.7% to 1.6%), suggesting fewer overall clicks on paid search results compared to organic ones. (Source: First Page Sage)
  8. Over two-thirds (68.7%) of all clicks on the Google Search page go to the top 3 organic search results. (Source: First Page Sage)
  9. The #1 organic search result garners an average of 19 times more clicks than the leading paid search result. (Source: First Page Sage)
  10. Ads in the 1st position achieve an average CTR of 7.94%. (Source: Key Star Agency)
  11. The average CTR for a Google search ad stands at around 2%. (Source: Key Star Agency)
  12. Page URLs containing a keyword tend to secure a 45% higher CTR on average. (Source: Key Star Agency)
  13. Title tags ranging from 40 to 60 characters exhibit an 8.9% higher click-through rate (CTR), emphasizing the effectiveness of concise titles that include the main keyword for optimization. (Source: HigherVisibility)
  14. In a recent study by Moz, it was found that among 100 SGE SERPs, 41% displayed no links from the top 10 organic results, while 46% exhibited only partial links from the top 10 results. (Source: Search Engine Land)

Keyword Statistics

  1. Queries consisting of 3-4 words were the most common, making up 38.2%, while searches with 1-2 words were a close second at 31.6%. (Source: Techopedia)
  2. Approximately 14.1% of keywords are formulated as questions, presenting an opportunity to build trust and attract highly relevant traffic by creating clear, concise content with bullet points, numbers, and supportive images. (Source: Forbes)
  3. Google frequently modifies the meta titles (approximately 61%) and meta descriptions (about 63%) of web pages, indicating the importance of using appropriate keywords and adopting a conversational tone when crafting metadata. (Source: Forbes)
  4. An overwhelming 95% of the comprehensive keyword database receives fewer than 10 monthly searches, encompassing a vast quantity of approximately 3.8 billion keywords. (Source: Sixth City Marketing)
  5. In 2022, merely 33% of websites met the Core Web Vitals threshold. (Source: Ahrefs)
  6. Only 0.001% of keywords receive over 100,000 monthly searches. (Source: Intergrowth)
  7. Keywords with greater length, typically between 10-15 words, tend to yield a 1.76x higher click-through rate compared to single-word terms. (Source: Backlinko)
  8. Titles with a positive sentiment can enhance click-through rates, with a roughly 4% improvement observed. (Source: Backlinko)
  9. The top 10% of sites typically feature keywords with an average length ranging from 3.2 to 3.5 words. (Source: Semrush)
  10. Longer content showed stronger performance, with content ranking in top positions being approximately 3.5 times longer than lower-ranking pieces. (Source: Semrush)
  11. Semrush’s data highlights the significant impact of AI worldwide, with keyword searches increasing from just 10 monthly searches in November 2022 to 101 million monthly searches by March 2023. (Source: Semrush)

Link Building Statistics

  1. Top-ranked search results tend to possess 3.8 times more backlinks than lower-ranked results, highlighting the significance of building backlinks through strategies like reclaiming unlinked mentions, earning spots on “Best X” lists, reaching out to journalists, becoming a source for other publishers, and updating existing content. (Source: Forbes)
  2. In 2022, the average cost for top-quality backlinks from highly authoritative sites with high domain authorities (DAs) was approximately $361.44, with the price varying based on factors such as DA, content quality, domain quality, relevance, organic traffic, and geographic or linguistic considerations. (Source: Forbes)
  3. Long-form content, typically containing 3,000 or more words, garners 77% more backlinks compared to shorter content with 1,000 words or fewer, despite the additional time and effort required in its creation. (Source: Forbes)
  4. A backlink from a low-authority website typically has an average cost of $150, while acquiring a backlink from a website with higher domain authority may cost $1,000. (Source: Demand Sage)
  5. A surprising 74.3% of link builders engage in paid link acquisition, a higher percentage than anticipated whereas only 25.7% do not pay for links. (Source: Authority Hacker)
  6. On average, it takes 3.1 months to observe the influence of a link on search rankings, with few reporting durations longer than 6 months or shorter than 1 month. (Source: Authority Hacker)
  7.  13% of SEO specialists from large businesses consider building high-quality links to be the most crucial SEO strategy. (Source: Meetanshi)
  8. Blog posts containing more than three videos garner 55% more backlinks compared to posts without videos. (Source: Meetanshi)
  9. Google’s statement that nofollow is a hint, not a rule, aligns with the consensus of link builders, as 89.1% believe that nofollow links indeed affect rankings. (Source: Authority Hacker)
Top-ranked search results tend to possess 3.8 times more backlinks than lower-ranked results. Click to post on

Video Search Statistics

  1. Videos outperform plain text results with a 41% higher click-through rate, as video content facilitates quicker and more effective information delivery, making it a valuable addition to improving page rankings. (Source: Forbes)
  2. Videos are present in 62% of global Google searches. (Source: Demand Sage)
  3. Utilizing video in their digital marketing campaigns leads to accelerated revenue growth, as reported by 49% of marketers. (Source: Demand Sage)
  4. Incorporating a video on the landing page increases the likelihood of securing the top position on Google’s first page by 53%. (Source: Demand Sage)
  5. The significance of video in marketing is well-recognized, with 91% of businesses incorporating it into their marketing strategies in 2024. (Source: Monster Insights)
  6. Mobile users are significantly more likely to encounter organic image results (12.5 times) and organic video results (3 times), underscoring the importance of optimizing visual content for mobile. (Source: Forbes)
  7. By enhancing video SEO, you can significantly boost your chances of organic ranking by 50 times and achieve a 41% higher click-through rate, making it a pivotal element in any effective marketing campaign. (Source: DigiExe)
  8. A recent analysis conducted by Brian Dean examined 10,000 Google Home search results, revealing that 40.7% of answers are sourced from a Featured Snippet, emphasizing the growing significance of having a Featured Snippet for SEO. (Source: DigiExe)
  9. According to our recent study, voice search results typically consist of just 29 words on average, indicating that websites utilizing Schema markup contribute to 36.4% of voice search results, surpassing the global average of 31.3%. (Source: DigiExe)
  10. In 2022, digital videos were viewed by a total of 244.4 million individuals in the United States. Additionally, incorporating videos can contribute to the growth of backlinks to your website, ultimately enhancing SEO and boosting its ranking. (Source: Techjury)

Mobile SEO Statistics

  1. As of January 2024, Google’s dominance in the global mobile search engine market had reached an impressive 95.4%, emphasizing its dedication to enhancing the mobile search user experience. (Source: Techopedia)
  2. In the United States, 38.2% of Google desktop searches consist of three to four words, while for mobile searches, this percentage slightly increased to 39.9%. (Source: Semrush)
  3. Searches comprising one to two words make up 31.6% of desktop queries and 31% of mobile searches. (Source: Semrush)
  4. When using desktops, approximately 45% of users make decisions about their next actions within five seconds of searching, while on mobile devices, this number decreases to 33%. (Source: Semrush)
  5. During the second quarter of 2022, mobile devices accounted for 59% of worldwide internet traffic. (Source: Monster Insights)
  6. In 2025, an estimated 72.6% of internet users will rely solely on mobile devices for web access. (Source: Intergrowth)
  7. In SEO, speed is crucial, as mobile sites taking over 5 seconds to load experience a 70% lower mobile session rate, and even a one-second delay can lead to a 20% reduction in conversion, emphasizing the significance of optimizing website speed. (Source: Safari Digital)
  8. In the United States, mobile devices account for 63% of Google’s organic search traffic, underscoring the growing prevalence of mobile search. (Source: SEO.ai)

Voice Search Statistics

  1. Implementing structured data aids voice assistants in comprehending your content, enhancing discoverability in the anticipated 50% of voice-based searches by 2024. (Source: Demand Sage)
  2. Approximately 39.4% of U.S. internet users engage with a voice assistant at least once monthly. (Source: Demand Sage)
  3. Voice searches constitute 20% of the total online search volume. (Source: Demand Sage)
  4. For local business information, 58% of consumers employed voice search as their method of choice. (Source: Demand Sage)
  5. 70% of voice search results are drawn from ‘Featured Snippets’ and ‘People Also Ask,’ with Featured Snippets being text excerpts at the top of search results, and People Also Ask showing related content and answers to user queries. (Source: Forbes)
  6. 13% of marketers are incorporating voice search optimization (e.g., Alexa, Siri, etc.) into their marketing strategies. (Source: HubSpot)
  7. The count of voice search users in 2024 is reported at 125.2 million, compared to 123.5 million in 2022. (Source: Yaguara)
  8. The typical voice search SERP loads in a mere 4.6 seconds. (Source: Yaguara)
  9. Users conduct over 1 billion voice searches each month. (Source: Yaguara)
  10. The voice recognition market is projected to reach $19.57 billion by 2030. (Source: Yaguara)
  11. As per NPR and Edison Research, 62% of U.S. adults aged 18 and above utilize a voice assistant across various devices, while recent Edison research indicates that 36% of Americans possess smart speakers. (Source: Semrush)
  12. In the United States, United Kingdom, and Germany, younger millennials aged 25-34 exhibit the highest propensity for utilizing voice technology for making purchases. (Source: Semrush)
  13. Google Assistant is compatible with over 30,000 smart home devices. (Source: Demand Sage)
  14. Voice searches account for 20% of all searches conducted within the Google App. (Source: Think with Google)
  15. Voice search on mobile devices is utilized by 27% of the worldwide online population. (Source: Think with Google)
  16. Voice search contributes to over $2 billion in sales, and incorporating voice search optimization into your strategy can enhance sales and increase revenue. (Source: Synup)
  17. The accuracy of voice search assistants varies by device and platform, with Android and Siri ranking highest in accuracy, followed by Google Home, while Amazon’s Alexa had a surprising inability to answer 23% of questions, compared to Android and Siri’s 2%  (Source: Monster Insights)

Local SEO Statistics

  1. In 2022, 98% of consumers sought information about local businesses online, showing a notable increase from the 90% reported in 2019. (Source: Techopedia)
  2. Furthermore, in 2023, 87% of people used Google to research local businesses, reflecting an increase from the 81% reported in 2021. (Source: Techopedia)
  3. Approximately 77% of consumers in the U.S., France, Germany, and the U.K. depend on Google to find local business information, emphasizing the importance of local SEO for businesses to enhance local traffic, awareness, and sales. (Source: Semrush)
  4. More than 50% of all “Near Me” searches result in offline conversions. (Source: Demand Sage)
  5. An astonishing 98% of individuals use online reviews for local businesses, while nearly 70% of consumers immediately turn to the search bar upon visiting an online retailer’s website. (Source: The Brand Shop)
  6. Organic Search accounts for 46.5% of website traffic, while Local contributes 22.6% to the total traffic. (Source: Milestone)
  7. Visitors from local search exhibit higher engagement levels, with local searchers viewing an average of 3.92 pages per session, surpassing the engagement of users arriving from paid search, organic search, or referrals. (Source: Monster Insights)
  8. A comprehensive Business Profile on Google Search and Maps strongly impacts consumer perceptions, with customers being 2.7 times more likely to view a business as reputable, a 70% increase in visits, and a 50% rise in purchase consideration. (Source: Techopedia)

eCommerce SEO Statistics

  1. eCommerce SEO boasts an astounding ROI of 1,600% in contrast to paid search. (Source: LinkedIn)
  2. 64% of marketers are actively dedicated to enhancing the search engine optimization of their eCommerce websites. (Source: LinkedIn)
  3. Nearly half, 47%, of online shoppers anticipate a web page to load within 2 seconds or less. (Source: LinkedIn)
  4. Tech giants remained prominent in the top 100 list, with Google.com leading with over 36.98 billion monthly visits, albeit experiencing a growth rate close to the average at 2%. (Source: Semrush)
  5. Google’s organic search contributes to at least 43% of eCommerce traffic. (Source: Reboot Online)
  6. Search engines account for 37.5% of all traffic to eCommerce websites. (Source: Reboot Online)
  7. Organic traffic is directly responsible for 23.6% of eCommerce orders. (Source: Reboot Online)
  8. More than half (51%) of internet users discover new products or companies online. (Source: Reboot Online)
  9. In March 2024, eCommerce giants in the retail sector, including Amazon.com (2%) and Walmart.com (2.5%) experienced a modest traffic growth while etsy.com, ebay.com, and paypal.com experienced a 3-6% growth. (Source: Semrush)
64% of marketers are actively dedicated to enhancing the search engine optimization of their eCommerce websites. Click to post on

B2B Marketing Statistics

  1. It’s noteworthy that 88% of marketers who are currently investing in SEO intend to increase their allocation or maintain the same level of investment in 2023. (Source: The Brand Shop)
  2. Organic Search generates twice as much revenue for B2B companies compared to any other channel. (Source: Bright Edge)
  3. Approximately 60% of B2B brands seek external assistance for their marketing efforts, leaving slightly over 40% who manage their entire B2B marketing strategy in-house. (Source: Backlinko)
  4. In a July 2023 survey of global B2B marketers, 43% indicated their intent to boost B2B content marketing budgets over the next year, with 13% planning increases exceeding 9%. (Source: Statista)
  5. By 2025, the U.S. digital advertising market is expected to exceed $300 billion, constituting over 75% of total media expenditures. (Source: Insider Intelligence)
  6. Out of all B2B marketers, 25% follow a centralized structure, but among the top performers, 44% adopt this approach. (Source: Gitnux)
  7. 32% of B2B marketers lack a dedicated full-time person for content marketing. (Source: Gitnux)
  8. 61% of B2B leaders have concerns about being replaced by AI in the next five years. (Source: Gitnux)
  9. The primary content marketing objectives include 86% for brand awareness, 79% for educating the audience, and 75% for building credibility and trust. (Source: Gitnux)

SEO Industry Statistics

  1. The average SEO budget for small businesses is approximately $500 per month, indicating that effective SEO can be achieved without substantial expenses. (Source: Forbes)
  2. On average, SEO agencies charge over $3,200 per month for their services, making them a potentially costly option for businesses seeking SEO assistance. (Source: Forbes)
  3. The demand for SEO roles is expected to increase by 22% between 2020 and 2030, offering job opportunities for SEO specialists in various sectors. (Source: Forbes)
  4. The SEO industry is projected to reach a value of nearly $218 billion by 2030, emphasizing its continued importance in the marketing landscape. (Source: Forbes)
  5. The most common pricing tier for monthly retainers is between $501 and $1,000. (Source: Ahrefs)
  6. A majority of SEOs (78.2%) utilize a monthly retainer fee structure for their clients. (Source: Ahrefs)
  7. As of April 2024, Google dominates the search engine market share with varying degrees across different continents, holding 79.89% in North America, 86.99% in Europe, 92.67% in South America, and 96.85% in Africa. (Source: GlobalStats)

SEO Trends and Insights for 2024

  1. AI-powered search engines would be used by 40% of Millennials. (Source: SEO)
  2. A mere 27% of American adults have trust in an AI-powered search engine’s ability to provide impartial search results. (Source: SEO)
  3. According to our 2024 State of SEO Survey, 93% of respondents affirmed that SEO had a positive impact on website performance and marketing goals in 2023. (Source: Conductor)
  4. In 2024, 83% of respondents hold the belief that AI, in its entirety, will bring about a positive influence on SEO. (Source: Conductor)
  5. The SEO industry is projected to reach a valuation of $99.4 billion by 2027, with the United States leading the market, followed by China, Europe, and Asia, and an increasing demand for SEO professionals is expected to create new job opportunities. (Source: Demand Sage)
  6. Elevating user experience is paramount, focusing on mobile-first design, quick loading speeds, and engaging content formats such as videos and infographics, considering the expected 7.296 billion smartphone users worldwide by 2025, with mobile-friendly websites being crucial for optimizing UX. (Source: Demand Sage)
  7. The adoption of AI in SEO marketing has yielded revenue increases of 6-10% for 30% of companies, making it a significant trend in eCommerce for 2024. (Source: Coalition Technologies)
  8. More than half (52%) of business leaders utilize AI to assist in content development, streamlining their content marketing strategies. (Source: Forbes)