Top Blogging Statistics for 2024

  1. 22% of bloggers publish content weekly. (Source: WP Beginner)
  2. WordPress, powering more than 43% of all websites, holds the title of the world’s most popular content management platform. (Source: WP Beginner)
  3. Popular blogging platforms like Tumblr, Wix, WordPress, Medium, and LinkedIn host over 600 million blogs collectively. (Source: WP Beginner)
  4. 71% of WordPress blogs are written in English, with Spanish at 4.7% and Indonesian at 2.4%. (Source: WP Beginner)
  5. 33% of respondents stated they read blog posts to acquire new knowledge. (Source: WP Beginner)
  6. 90% of businesses maintain a blog, with 91% of B2B and 86% of B2C companies involved. (Source: MasterBlogging)

Blogging Market Size Statistics

  1. There are over 600 million blogs among the 1.9 billion websites globally. (Source: Web Tribunal)
  2. Over 2.5 billion blog posts are annually published worldwide. (Source: Web Tribunal)
  3. Tumblr leads the blog hosting sphere with a substantial 518 million blogs, while WordPress trails behind with 60 million. (Source: Web Tribunal
  4. On average, over 6 million blog posts are published daily. (Source: Web Tribunal)
  5. From 2023 to 2027, the global content marketing industry is projected to grow by $584.02 billion. (Source: ReportLinker)
  6. Food (42.8%), lifestyle (13.3%), and travel (10%) niches have the most blogs with over 50,000 monthly sessions. (Source: RankIQ)
  7. In December 2023, the social network Tumblr.com had 198.3 million website visits worldwide. (Source: Statista)
  8. Every month, WordPress.com users generate a staggering 70 million fresh posts.  (Source: WP Beginner)
  9. In 2023, among all inbound marketing channels, blogs yielded the most significant return on investment. (Source: MasterBlogging)

Blogger Income Statistics

  1. Fewer than 10% of bloggers manage to generate income from their endeavors. (Source: Web Tribunal)
  2. 45% of bloggers earning over $50,000 per year sell their own product or service. (Source: GrowthBadger)
  3. 72% of bloggers making $2,000+ per month use Mediavine or AdThrive as their ad management company. (Source: RankIQ)
  4. Bloggers earning over $50,000 annually are 5.8 times more likely to publish case studies, 5 times more likely to have a podcast, 4.5 times more likely to publish video, and 3.7 times more likely to publish interviews. (Source: GrowthBadger)
  5. Most of bloggers’ income comes from ads, affiliate products, sponsored reviews, own products, and online courses. (Source: RankIQ)
  6. Bloggers earning over $50,000 per year typically emphasize SEO significantly. (Source: GrowthBadger)
  7. The top monetization method for bloggers is Google AdSense, with affiliate marketing being second. (Source: GrowthBadger)
  8. Among major blogging niches, the food blog niche boasted the highest median monthly income at $9,169, making it the most profitable. (Source: RankIQ)

Blogging Statistics Worldwide

Blogging in the US Statistics

  1. In 2020, there were approximately 31.7 million bloggers in the United States. (Source: Finance Online)
  2. In only six years, the count of bloggers in the United States grew by 10 million. (Source: MasterBlogging)
  3. American readers dedicate more time to reading blogs than to checking their email. (Source: Zippia)
  4. In the United States, 61% of consumers depended on blog product recommendations to make purchasing choices. (Source: MasterBlogging)
  5. SEO promotes 68% of blogs in the United States, maximizing their visibility and reach effectively. (Source: MasterBlogging)

Blogging in the UK Statistics

  1. 40% of UK bloggers state their audience size ranges from 1,000 to 10,000 visitors, with 10% surpassing 50,000. (Source: Truehost)
  2. In 2022, almost 26% of UK children and youth aged 5-18 were engaged in reading blogs or forums. (Source: Statista)
  3. In the UK, 16% of top earners generate monthly incomes ranging from £3,000 to £5,000. (Source: Truehost)
  4. According to an online survey, 68.5% of respondents believe that blogs enhance a website’s credibility. (Source: Truehost)
  5. In the United Kingdom, WordPress leads with 95.04% usage, followed by Blogger with 4.47% and Tumblr with 0.21%. (Source: BuiltWith)

Blogging in India Statistics

  1. In India, approximately 6.7 million individuals engage in blogging on dedicated platforms, while 12 million use social media for blogging. (Source: Serpwatch)
  2. India boasts an active blogging community, comprising over 6 million individuals.  (Source: Serpwatch)
  3. In India, WordPress dominates with 92.64% of websites, while Blogger follows with 7.03%. (Source: BuiltWith)

Blog Content Statistics and Facts

  1. Over the past five years, the average time spent writing a post has increased steadily from 2 hours and 24 minutes to 3 hours and 28 minutes. (Source: Web Tribunal)
  2. The average blog post length has increased from 808 to 1151 words over the past five years. (Source: Web Tribunal)
  3. On average, it requires 3 hours and 51 minutes to compose a single blog post. (Source: Orbit Media)
  4. 76% of bloggers regularly publish educational content on their platforms. (Source: Orbit Media)
  5. Interviews and roundups exhibit a declining trend in popularity among content creators in recent times. (Source: Orbit Media)
  6. Gated content and long-form guides consistently yield optimal outcomes. (Source: Orbit Media)
  7. Approximately 60% of blogs publish 1-5 guest posts monthly. (Source: OptinMonster)
  8. June, July, and August witness heightened demand for guest content compared to other months. (Source: OptinMonster)
  9. About 62.96% of readers consider blogs with multiple authors to possess higher credibility. (Source: OptinMonster)
  10. Nearly 3 times as many bloggers collaborate with an editor today compared to the figures recorded in 2014. (Source: Orbit Media)
  11. How-to articles rank as the most popular content format for bloggers, with 76% of bloggers publishing them. (Source: WP Beginner)
  12. Listicles are the most popular format for business blogs, offering information in easy-to-digest bite-sized morsels. (Source: Finance Online)

Blogging Visual Content Statistics and Facts

  1. 88% of marketers incorporate visuals into more than half of their blog articles.  (Source: HubSpot)
  2. Articles with images receive a 94% increase in views compared to those lacking visual content. (Source: OptinMonster)
  3. 47% of all blogs feature 2-3 images. (Source: WP Beginner)
  4. Only 2% of bloggers integrate 10+ images. (Source: Orbit Media)
  5. Blog posts with videos attract 83% more traffic compared to those without video. (Source: WP Beginner)
  6. 42% of bloggers achieving “strong results” incorporate more than 10 images per post. (Source: WP Beginner)
  7. Short-form video, rated as the top content marketing format, yields a 31% highest ROI for marketers. (Source: HubSpot)
  8. 25% of bloggers incorporate video content. (Source: Orbit Media)
  9. Bloggers who incorporate numerous visuals and embedded videos are significantly more inclined to report successful outcomes. (Source: Orbit Media)
  10. Using real people’s photos instead of stock images can lead to a 35% surge in conversions. (Source: OptinMonster)
  11. Blog posts featuring over three videos receive a 55% increase in backlinks compared to those without videos. (Source: WP Beginner)

SEO Blogging Statistics and Facts

  1. Businesses with active blogs receive 97% more backlinks. (Source: WP Beginner)
  2. Only 5.7% of pages achieve top 10 search result rankings within a year of publication. (Source: Ahrefs)
  3. The highest-ranking page receives the majority of search traffic just 49% of the time. (Source: Ahrefs)
  4. A positive correlation exists between the number of websites linking to a page and its search traffic. (Source: Ahrefs)
  5. 71% of bloggers agree that optimizing for search engines is the most effective method for increasing website traffic. (Source: WP Beginner)
  6. 29% of bloggers consistently check their Google Analytics, while a concerning 4% lack access entirely. (Source: WP Beginner)
  7. 27% of bloggers always conduct keyword research, yet 15% confess to never doing so. (Source: WP Beginner)
71% of bloggers agree that optimizing for search engines is the most effective method for increasing website traffic. Click to post on

Blogging and Social Media Statistics

  1. 90% of respondents reported using social media to drive blog traffic, while 10% collaborated with influencers for that purpose. (Source: Statista)
  2. LinkedIn ranks as the most effective social media platform for content delivery and audience engagement. (Source: OptinMonster)
  3. 32% of bloggers identify Facebook as their primary source of blog traffic. (Source: WP Beginner)
  4. Nearly 43% of bloggers use Facebook for promotion, while 21% leverage Instagram for the same purpose. (Source: Semrush)
  5. “How to” and “Mistakes to Avoid” posts are the most frequently shared articles on Facebook. (Source: Semrush)
  6. Facebook stands as the premier advertising channel for bloggers, with 33.6% employing this social network for ads. (Source: Semrush)

B2B Blogging Statistics

  1. Content marketing, particularly blogging, is used by 91% of B2B firms to bolster their online brand presence. (Source: MasterBlogging)
  2. Implementing business blogging can boost website traffic by 55%. (Source: MasterBlogging)
  3. B2B businesses that incorporate blogging into their strategy witness a 67% increase in leads compared to those that do not. (Source: MasterBlogging)
  4. 43% of B2B marketers engage in guest blogging. (Source: WP Beginner)
  5. Bloggers rank “quality content” as the foremost factor in operating a successful blog. (Source: WP Beginner)
  6. B2B marketers achieve lead generation success through blogging, with 76% reporting positive outcomes in this regard. (Source: MasterBlogging)
  7. Within a year, the proportion of Fortune 500 companies with business blogs surged from 54% to 77%. (Source: MasterBlogging)

Blogging and eCommerce Statistics

  1. 73% of shoppers prefer learning about a product through video content. (Source: WP Beginner)
  2. Blogs contribute to 6% of eCommerce sales.  (Source: RyRob)
  3. 59% of shoppers rely on Google for researching products before making a purchase decision. (Source: WP Beginner)
  4.  56% of individuals have made purchases from online marketplaces, stores, or brands after reading their blog. (Source: WP Beginner)
  5. 88% of individuals have purchased a product or service after watching a video. (Source: WP Beginner)
  6. Millennials in the UK and US, both younger and older, are comfortable with visual search for eCommerce. (Source: Finance Online)

Blogging Traffic Statistics

  1. 45% of bloggers report increased engagement after updating older content. (Source: WP Beginner)
  2. Blogs with H1 tags of seven or fewer words get 36% more organic traffic than those with 14 or more words. (Source: WP Beginner)
  3. Blogs with one or two lists every 500 words get 68% more traffic than those without lists. (Source: WP Beginner)
  4. 90% of bloggers effectively use social media for promoting their posts, showcasing their savvy online presence. (Source: TrueList)
  5.  The use of hyphens or colons in headlines boosted click-through rates by 9% on average. (Source: OptinMonster)
  6. Headlines of 6-8 words can enhance CTR by 21% on average. (Source: OptinMonster)
  7. In the past year, there has been a 93% surge in blogs employing promotional strategies, such as paid ads, for traffic. (Source: OptinMonster)
  8. A remarkable 58.6% of global website traffic originates from mobile devices. (Source: Statista)

Blogging and AI Statistics and Facts

  1. 65% of bloggers use AI to varying degrees, with 43% employing it for idea generation, 29% for crafting headlines, and 28% for content outlining. Additionally, 21% use AI for composing initial drafts. (Source: Orbit Media)
  2. 3% of bloggers use AI for generating complete drafts, 22% for recommending edits, 6% for creating visuals, 9% for crafting promotional emails, and 17% for composing promotional social media posts.(Source: Orbit Media)
  3. 57.2% of content marketers have contemplated substituting their internal or external resources with AI. (Source: Superpath)
  4. For content marketers, robots aren’t yet replacing humans, as both AI users (43.8%) and non-users (48.6%) reported above-average success rates. (Source: siegemedia)
  5. While marketers are increasingly using AI tools for content generation (47%) and design elements (28%), content marketers should exercise caution in their AI use. (Source: siegemedia)
  6. Three classes of AI writing exist: AI text prediction, AI text editors, and AI text generators. (Source: Typewise)
  7. John Mueller from Google advises utilizing artificial intelligence to seek inspiration or experiment with new ideas for writing projects. (Source: Mastodon.Social)
  8. The average time taken by bloggers to write a 2,000-word blog post was 2.81 hours for those using AI, compared to 4.02 hours for those not using AI. (Source: Wordtune)
  9. Good-enough AI writing, lightly reviewed by human editors, will increasingly dominate digital publishing to the extent that readers accept it. (Source: The Verge)
  10. In 2023, the most popular AI tools were ChatGPT (14.6 billion web visits), Character.AI (3.8 billion), and QuillBot (1.1 billion). (Source: Writerbuddy)

Blogging Trends

  1. 65% of companies with very successful content marketing conduct content audits over twice a year. (Source: WP Beginner)
  2. 45% of bloggers report increased engagement after updating older content. (Source: WP Beginner)
  3. 39%of marketers employ AI tools to craft content outlines, while 58% use them for blog post composition. (Source: Semrush)
  4. Blogs now use highly-visual content to boost KPIs like dwell time, with graphics aiding in delivering digestible information to target audiences. (Source: Finance Online)
  5. Voice-enabled devices like Amazon’s Alexa and Google Home are increasingly popular worldwide, likely impacting how people consume content, including blogs. (Source: AIContentfy)
  6. Successful businesses have adopted an omnichannel content marketing approach, and smaller businesses and individual creators are expected to follow suit soon. (Source: Finance Online)
  7. More bloggers, both business and personal, are adopting a data-driven content marketing approach. (Source: Finance Online)
  8. With more sellers and firms moving online, an increase in affiliate marketing programs is expected. (Source: Finance Online)

Frequently Asked Questions

Blogging remains valuable for businesses in 2024, shifting from quantity to quality. Focus on creating engaging, useful content to share insights, engage your audience, and attract new customers.

(Source: LinkedIn)

Slightly more than 13% of bloggers earn a living, while approximately 24% generate meaningful side income, typically $100-$1000 monthly.

(Source: Finance Online)

Contrary to expectations, 30% of blog readers are aged 31-40, with over 37% between 40-60; only 17% are 25-30, and a mere 10.3% are 19-24.

(Source: Finance Online)

According to a HubSpot survey, 29% of people browse through blogs once to four times a month, while 18% are daily readers. Surprisingly, only 17% claim they never engage with blogs.

(Source: HubSpot)

Approximately 60% of blogs publish 1-5 guest posts monthly. 

(Source: OptinMonster)