111 Inspiring Blogging Statistics, Facts and Trends for 2024

Top Blogging Statistics for 2024

1. 22% of bloggers publish content weekly. (Source: WP Beginner)
2. WordPress, powering more than 43% of all websites, holds the title of the world’s most popular content management platform. (Source: WP Beginner)
3. Popular blogging platforms like Tumblr, Wix, WordPress, Medium, and LinkedIn host over 600 million blogs collectively. (Source: WP Beginner)
4. 71% of WordPress blogs are written in English, with Spanish at 4.7% and Indonesian at 2.4%. (Source: WP Beginner)
5. 33% of respondents stated they read blog posts to acquire new knowledge. (Source: WP Beginner)
6. 90% of businesses maintain a blog, with 91% of B2B and 86% of B2C companies involved. (Source: MasterBlogging)

Blogging Market Size Statistics

10. There are over 600 million blogs among the 1.9 billion websites globally. (Source: Web Tribunal)
11. Over 2.5 billion blog posts are annually published worldwide. (Source: Web Tribunal)
12. Tumblr leads the blog hosting sphere with a substantial 518 million blogs, while WordPress trails behind with 60 million. (Source: Web Tribunal) 
13. On average, over 6 million blog posts are published daily. (Source: Web Tribunal)
14. From 2023 to 2027, the global content marketing industry is projected to grow by $584.02 billion. (Source: ReportLinker)
15. Food (42.8%), lifestyle (13.3%), and travel (10%) niches have the most blogs with over 50,000 monthly sessions. (Source: RankIQ)
16. In December 2023, the social network Tumblr.com had 198.3 million website visits worldwide. (Source: Statista)
17. Every month, WordPress.com users generate a staggering 70 million fresh posts.  (Source: WP Beginner)
18. In 2023, among all inbound marketing channels, blogs yielded the most significant return on investment. (Source: MasterBlogging)

Blogger Income Statistics

18. Fewer than 10% of bloggers manage to generate income from their endeavors. (Source: Web Tribunal)
19. 45% of bloggers earning over $50,000 per year sell their own product or service. (Source: GrowthBadger)
20. 72% of bloggers making $2,000+ per month use Mediavine or AdThrive as their ad management company. (Source: RankIQ)
21. Bloggers earning over $50,000 annually are 5.8 times more likely to publish case studies, 5 times more likely to have a podcast, 4.5 times more likely to publish video, and 3.7 times more likely to publish interviews. (Source: GrowthBadger)
22. Most of bloggers’ income comes from ads, affiliate products, sponsored reviews, own products, and online courses. (Source: RankIQ)
23. Bloggers earning over $50,000 per year typically emphasize SEO significantly. (Source: GrowthBadger)
24. The top monetization method for bloggers is Google AdSense, with affiliate marketing being second. (Source: GrowthBadger)
25. Among major blogging niches, the food blog niche boasted the highest median monthly income at $9,169, making it the most profitable. (Source: RankIQ)

Blogging Statistics Worldwide

Blogging in the US Statistics

26. In 2020, there were approximately 31.7 million bloggers in the United States. (Source: Finance Online)
27. In only six years, the count of bloggers in the United States grew by 10 million. (Source: MasterBlogging)
28. American readers dedicate more time to reading blogs than to checking their email. (Source: Zippia)
29. In the United States, 61% of consumers depended on blog product recommendations to make purchasing choices. (Source: MasterBlogging)
30. SEO promotes 68% of blogs in the United States, maximizing their visibility and reach effectively. (Source: MasterBlogging)

Blogging in the UK Statistics

31. 40% of UK bloggers state their audience size ranges from 1,000 to 10,000 visitors, with 10% surpassing 50,000. (Source: Truehost)
32. In 2022, almost 26% of UK children and youth aged 5-18 were engaged in reading blogs or forums. (Source: Statista)
33. In the UK, 16% of top earners generate monthly incomes ranging from £3,000 to £5,000. (Source: Truehost)
34. According to an online survey, 68.5% of respondents believe that blogs enhance a website’s credibility. (Source: Truehost)
35. In the United Kingdom, WordPress leads with 95.04% usage, followed by Blogger with 4.47% and Tumblr with 0.21%. (Source: BuiltWith)

Blogging in India Statistics

36. In India, approximately 6.7 million individuals engage in blogging on dedicated platforms, while 12 million use social media for blogging. (Source: Serpwatch)
37. India boasts an active blogging community, comprising over 6 million individuals.  (Source: Serpwatch)
38. In India, WordPress dominates with 92.64% of websites, while Blogger follows with 7.03%. (Source: BuiltWith)

Blog Content Statistics and Facts

39. Over the past five years, the average time spent writing a post has increased steadily from 2 hours and 24 minutes to 3 hours and 28 minutes. (Source: Web Tribunal)
40. The average blog post length has increased from 808 to 1151 words over the past five years. (Source: Web Tribunal)
41. On average, it requires 3 hours and 51 minutes to compose a single blog post. (Source: Orbit Media)
42. 76% of bloggers regularly publish educational content on their platforms. (Source: Orbit Media)
43. Interviews and roundups exhibit a declining trend in popularity among content creators in recent times. (Source: Orbit Media)
44. Gated content and long-form guides consistently yield optimal outcomes. (Source: Orbit Media)
45. Approximately 60% of blogs publish 1-5 guest posts monthly. (Source: OptinMonster)
46. June, July, and August witness heightened demand for guest content compared to other months. (Source: OptinMonster)
47. About 62.96% of readers consider blogs with multiple authors to possess higher credibility. (Source: OptinMonster)
48. Nearly 3 times as many bloggers collaborate with an editor today compared to the figures recorded in 2014. (Source: Orbit Media)
49. How-to articles rank as the most popular content format for bloggers, with 76% of bloggers publishing them. (Source: WP Beginner)
50. Listicles are the most popular format for business blogs, offering information in easy-to-digest bite-sized morsels. (Source: Finance Online)

Blog Visual Content Statistics and Facts

49. 88% of marketers incorporate visuals into more than half of their blog articles.  (Source: HubSpot)
50. Articles with images receive a 94% increase in views compared to those lacking visual content. (Source: OptinMonster)
51. 47% of all blogs feature 2-3 images. (Source: WP Beginner)
52. Only 2% of bloggers integrate 10+ images. (Source: Orbit Media)
53. Blog posts with videos attract 83% more traffic compared to those without video. (Source: WP Beginner)
54. 42% of bloggers achieving “strong results” incorporate more than 10 images per post. (Source: WP Beginner)
55. Short-form video, rated as the top content marketing format, yields a 31% highest ROI for marketers. (Source: HubSpot)
56. 25% of bloggers incorporate video content. (Source: Orbit Media)
57. Bloggers who incorporate numerous visuals and embedded videos are significantly more inclined to report successful outcomes. (Source: Orbit Media)
58. Using real people’s photos instead of stock images can lead to a 35% surge in conversions. (Source: OptinMonster)
59. Blog posts featuring over three videos receive a 55% increase in backlinks compared to those without videos. (Source: WP Beginner)

Blogging SEO Statistics and Facts

60. Businesses with active blogs receive 97% more backlinks. (Source: WP Beginner)
61. Only 5.7% of pages achieve top 10 search result rankings within a year of publication. (Source: Ahrefs)
62. The highest-ranking page receives the majority of search traffic just 49% of the time. (Source: Ahrefs)
63. A positive correlation exists between the number of websites linking to a page and its search traffic. (Source: Ahrefs)
64. 71% of bloggers agree that optimizing for search engines is the most effective method for increasing website traffic. (Source: WP Beginner)
65. 29% of bloggers consistently check their Google Analytics, while a concerning 4% lack access entirely. (Source: WP Beginner)
66. 27% of bloggers always conduct keyword research, yet 15% confess to never doing so. (Source: WP Beginner)

Blogging and Social Media Statistics

67. 90% of respondents reported using social media to drive blog traffic, while 10% collaborated with influencers for that purpose. (Source: Statista)
68. LinkedIn ranks as the most effective social media platform for content delivery and audience engagement. (Source: OptinMonster)
69. 32% of bloggers identify Facebook as their primary source of blog traffic. (Source: WP Beginner)
70. Nearly 43% of bloggers use Facebook for promotion, while 21% leverage Instagram for the same purpose. (Source: Semrush)
71. “How to” and “Mistakes to Avoid” posts are the most frequently shared articles on Facebook. (Source: Semrush)
72. Facebook stands as the premier advertising channel for bloggers, with 33.6% employing this social network for ads. (Source: Semrush)

B2B Blogging Statistics

73. Content marketing, particularly blogging, is used by 91% of B2B firms to bolster their online brand presence. (Source: MasterBlogging)
74. Implementing business blogging can boost website traffic by 55%. (Source: MasterBlogging)
75. B2B businesses that incorporate blogging into their strategy witness a 67% increase in leads compared to those that do not. (Source: MasterBlogging)
76. 43% of B2B marketers engage in guest blogging. (Source: WP Beginner)
77. Bloggers rank “quality content” as the foremost factor in operating a successful blog. (Source: WP Beginner)
78. B2B marketers achieve lead generation success through blogging, with 76% reporting positive outcomes in this regard. (Source: MasterBlogging)
79. Within a year, the proportion of Fortune 500 companies with business blogs surged from 54% to 77%. (Source: MasterBlogging)

Blogging and eCommerce Statistics

80. 73% of shoppers prefer learning about a product through video content. (Source: WP Beginner)
81. Blogs contribute to 6% of eCommerce sales.  (Source: RyRob)
82. 59% of shoppers rely on Google for researching products before making a purchase decision. (Source: WP Beginner)
83.  56% of individuals have made purchases from online marketplaces, stores, or brands after reading their blog. (Source: WP Beginner)
84. 88% of individuals have purchased a product or service after watching a video. (Source: WP Beginner)
85. Millennials in the UK and US, both younger and older, are comfortable with visual search for eCommerce. (Source: Finance Online)

Blogging Traffic Statistics

86. 45% of bloggers report increased engagement after updating older content. (Source: WP Beginner)
87. Blogs with H1 tags of seven or fewer words get 36% more organic traffic than those with 14 or more words. (Source: WP Beginner)
88. Blogs with one or two lists every 500 words get 68% more traffic than those without lists. (Source: WP Beginner)
89. 90% of bloggers effectively use social media for promoting their posts, showcasing their savvy online presence. (Source: TrueList)
90.  The use of hyphens or colons in headlines boosted click-through rates by 9% on average. (Source: OptinMonster)
91. Headlines of 6-8 words can enhance CTR by 21% on average. (Source: OptinMonster)
92. In the past year, there has been a 93% surge in blogs employing promotional strategies, such as paid ads, for traffic. (Source: OptinMonster)
93. A remarkable 58.6% of global website traffic originates from mobile devices. (Source: Statista)

Blogging and AI Statistics and Facts

94. 65% of bloggers use AI to varying degrees, with 43% employing it for idea generation, 29% for crafting headlines, and 28% for content outlining. Additionally, 21% use AI for composing initial drafts. (Source: Orbit Media)
95. 3% of bloggers use AI for generating complete drafts, 22% for recommending edits, 6% for creating visuals, 9% for crafting promotional emails, and 17% for composing promotional social media posts.(Source: Orbit Media)
96. 57.2% of content marketers have contemplated substituting their internal or external resources with AI. (Source: Superpath)
97. For content marketers, robots aren’t yet replacing humans, as both AI users (43.8%) and non-users (48.6%) reported above-average success rates. (Source: siegemedia)
98. While marketers are increasingly using AI tools for content generation (47%) and design elements (28%), content marketers should exercise caution in their AI use. (Source: siegemedia)
99. Three classes of AI writing exist: AI text prediction, AI text editors, and AI text generators. (Source: Typewise)
100. John Mueller from Google advises utilizing artificial intelligence to seek inspiration or experiment with new ideas for writing projects. (Source: Mastodon.Social)
101. The average time taken by bloggers to write a 2,000-word blog post was 2.81 hours for those using AI, compared to 4.02 hours for those not using AI. (Source: Wordtune)
102. Good-enough AI writing, lightly reviewed by human editors, will increasingly dominate digital publishing to the extent that readers accept it. (Source: The Verge)
103. In 2023, the most popular AI tools were ChatGPT (14.6 billion web visits), Character.AI (3.8 billion), and QuillBot (1.1 billion). (Source: Writerbuddy)

Blogging Trends

104. 65% of companies with very successful content marketing conduct content audits over twice a year. (Source: WP Beginner)
105. 45% of bloggers report increased engagement after updating older content. (Source: WP Beginner)
106. 39%of marketers employ AI tools to craft content outlines, while 58% use them for blog post composition. (Source: Semrush)
107. Blogs now use highly-visual content to boost KPIs like dwell time, with graphics aiding in delivering digestible information to target audiences. (Source: Finance Online)
108. Voice-enabled devices like Amazon’s Alexa and Google Home are increasingly popular worldwide, likely impacting how people consume content, including blogs. (Source: AIContentfy)
109. Successful businesses have adopted an omnichannel content marketing approach, and smaller businesses and individual creators are expected to follow suit soon. (Source: Finance Online)
110. More bloggers, both business and personal, are adopting a data-driven content marketing approach. (Source: Finance Online)
111. With more sellers and firms moving online, an increase in affiliate marketing programs is expected. (Source: Finance Online)