The SaaS industry is more competitive than ever. In 2023, the market reached a staggering $197 billion, with more than 16,000 SaaS companies in the U.S. alone. With so many players in the space, standing out isn’t just about having a great product—it’s about understanding the latest trends, marketing strategies, and industry shifts that shape success.
SaaS marketing requires agility, data-driven decisions, and a constant pulse on innovation. To help you stay ahead, we’ve put together a list of the top SaaS podcasts every founder, marketer, and investor should tune into. These shows provide valuable insights, expert advice, and real-world strategies to fuel growth.
1. SaaStr Podcast
Source: SaaStr
Host: Jason Lemkin
Frequency of the episodes: Weekly
Where to listen: Apple Podcasts, Spotify
SaaStr was developed by one of the most important SaaS influencers, Jason Lemkin. This community brings together SaaS leaders, founders, and entrepreneurs who aim to grow their companies.
The podcast explores the strategies, tactics, and suggestions that help businesses get from $0 to $100M ARR. It’s real, actionable advice that helps SaaS founders and executives navigate the competitive market.
The latest episodes are about AI booming and AI integration within SaaS products. Leaders from companies like Figma, Cloudflare, and GitHub shared their experiences with adding AI to their platforms. The focus was on how to leverage AI to enhance user experience, automate processes, and provide more sophisticated features.
Also, they talked a lot about SaaS sales strategies. Topics like transitioning from outbound sales to channel partnerships, training sales leaders, and adopting product-led growth strategies were covered.
Expert opinion
At least be at “AI Parity” with the competition. Does AI today magically change every category? Maybe not. Is AI not quite there in some parts of SaaS? Maybe so. But no matter what, customers want improved efficiency from AI. There’s huge momentum there. So at a bare minimum, don’t lose deals due to not having competitive parity here.
Founder of SaaStr
2. The SaaS Podcast
Source: The SaaS Podcast
Host: Omer Khan
Frequency of the episodes: Weekly
Where to listen: Apple Podcasts, Spotify
Omer Khan is the founder of SaaS Club and the host of The SaaS Podcast. His background in tech includes roles at Microsoft and Walt Disney where he got hands-on experience with the ups and downs of running a business.
The SaaS podcast provides useful tips you can apply directly in your SaaS journey. Host Omer Khan interviews top entrepreneurs, founders, and industry leaders to find out their real stories and strategies that helped them succeed in their SaaS businesses.
Guests on the show include SaaS founders, industry experts, and growth experts. They don’t just talk about their wins, but also their failures, what they learned, and the actions that helped them succeed.
The range of topics, from AI-powered hiring solutions to scaling marketing platforms, means every SaaS entrepreneur can find something useful.
3. SaaS Interviews with CEOs, Startups, Founders
Source: SaaS Interviews with CEOs, Startups, Founders
Host: Nathan Latka
Frequency of the episodes: Weekly
Where to listen: Apple Podcasts, Spotify
SaaS Interviews with CEOs, Startups, Founders is a podcast you can’t miss if you want to learn how the fastest-growing SaaS companies come to life. Nathan Latka, who started and runs Founderpath, hosts this show. This podcast is about sharing the journey of SaaS founders, showing you how they launched their businesses, scaled them, and overcame obstacles along the way.
Nathan Latka brings a wealth of knowledge to the table, having worked with SaaS founders at various stages of growth—from bootstrapped startups to pre-IPO companies. Nathan talks to these CEOs and founders for 15 minutes, uncovering the real data behind their growth. They discuss everything from raising funds to strategies for acquiring customers and scaling operations.
In addition to the personal stories, the podcast often covers the specific tactics and strategies used by SaaS leaders, such as how to manage cash flow, build customer retention, and scale marketing efforts.
4. The Martell Method
Source: The Martell Method
Host: Dan Martell
Frequency of the episodes: Weekly
Where to listen: Apple Podcasts, Spotify
The Martell Method is developed by Dan Martell, a Canadian serial entrepreneur, angel investor, and author. Dan’s journey from overcoming adversity to building a $100M empire is the foundation of his path to personal and business growth. Dan is one of Canada’s top angel investors.
The Martell Method Podcast provides business insights and life lessons that can propel entrepreneurs and aspiring leaders toward success. In each episode, Dan shares his personal experiences, strategies, and the frameworks that helped him overcome challenges and grow a $100M empire. His podcast topics range from productivity tips and high-income skills to the brutal truths of money and how to build wealth from nothing.
Dan’s personal stories and expert knowledge give you the tools to turn challenges into opportunities and grow your business in a way that matches your personal goals.
5. The SaaS Revolution Show
Source: The SaaS Revolution Show
Host: Alex Theuma
Frequency: Weekly
Where to listen: Apple Podcasts, Spotify
The SaaS Revolution Show takes a close look at the experiences and insights of leading SaaS founders, executives, and investors. The podcast is hosted by Alex Theuma founder of SaaStock, the largest B2B SaaS conference in Europe. Alex brings invaluable insights from leading SaaS founders, executives, and investors.
Guests share their personal stories of success. They discuss how they handled crucial moments, overcame tough times, and grew their companies to make lots of money.
With real-world advice and raw honesty, the podcast explores the highs and lows of the SaaS world. Listeners can learn useful tips to use in their own companies.
6. Grow Your B2B SaaS
Source: Grow Your B2B SaaS
Host: Joran Hofman
Frequency: Weekly
Where to listen: Apple Podcasts, Spotify
Grow Your B2B SaaS is an insightful podcast hosted by Joran Hofman, the founder of Reditus. Joran, a SaaS expert, shares his experiences and helpful advice to people who want to scale their SaaS ventures.
Each episode looks at a different aspect of growing a B2B SaaS business. The show covers many topics. These include coming up with marketing strategies, building affiliate programs, leveraging social media for growth, and even raising funds without relying on venture capital.
Joran also hosts discussions about international expansion, finding a message-market fit, and scaling a business from scratch. This B2B SaaS podcast explores how to handle the challenges of growing a SaaS business and what it takes to achieve long-term success.
Grow Your B2B SaaS discusses different aspects of growing a B2B SaaS business.
7. SaaS Breakthrough
Source: SaaS Breakthrough
Host: Ashley Levesque
Frequency of the episodes: Sometimes
Where to listen: Apple Podcasts, Spotify
SaaS Breakthrough is a SaaS marketing podcast that gives you an inside look at what’s truly working in marketing for SaaS companies. The show presents real-life stories from marketers who are in the trenches every day, experimenting and improving strategies to grow MRR and build outstanding businesses.
Every episode takes a close look at how companies across different industries handle their marketing, from building customer relationships to discussing mental health insights that can improve workplace dynamics. They also cover unique topics like how small shifts in marketing leadership can lead to big outcomes and the importance of community-driven marketing.
8. The SaaS Academy
Source: The SaaS Academy
Host: Matt Verlaque and Johnny Page
Frequency: Weekly
Where to listen: Apple Podcasts, Spotify
The SaaS Academy Podcast has a major influence on B2B SaaS founders who want to scale their businesses and achieve a successful exit. Matt Verlaque and Johnny Page host this show, offering valuable insights and practical strategies to handle the challenges of building and growing a SaaS company.
From building great sales teams, outsourcing effectively, and hiring top talent, to achieving business milestones, the podcast gives tons of knowledge to anyone in the SaaS space. Episodes often get into real-life experiences, offering listeners practical steps they can take to address common challenges faced by SaaS founders.
9. Zero To Million SaaS Podcast
Source: Zero To Million SaaS Podcast
Host: Simon Høiberg and Kyle Prinsloo
Frequency of the episodes: Sometimes
Where to listen: Apple Podcasts, Spotify
Simon Høiberg, a successful startup CEO and YouTuber, and Kyle Prinsloo, the founder of ClientManager.io host The Zero to Million SaaS Podcast. They offer an inside look at their journey of building bootstrapped SaaS products from scratch.
Simon and Kyle talk about different aspects of running a SaaS business. They discuss how to operate a company without coding skills, how bootstrapped founders can use paid ads well, and the ongoing debate between SEO and alternative strategies for growth. They also give practical SaaS ideas and look at big choices
This podcast is great for any SaaS founder who wants to learn how to grow a business without the backing of investors. It focuses on real-world strategies you can start using right away.
10. Build Your SaaS
Source: Build Your SaaS
Hosts: Jon Buda and Justin Jackson
Frequency: Monthly
Where to listen: Apple Podcasts, Spotify
Build Your SaaS is a podcast that gives listeners a unique and insightful look into the world of bootstrapped SaaS companies. Industry experts host the show, covering lots of topics to help aspiring SaaS founders find their way from the start to growth.
The podcast covers valuable discussions on building, scaling, and maintaining a SaaS business, with a focus on real-world stories and actionable advice.
Build Your SaaS has open conversations shared by the hosts and their guests. Besides hiring strategies, the podcast looks into other topics like launching new products, the challenges of bootstrapping with a family, and how to find the right balance between work and personal life.
Conclusion
These top SaaS podcasts help you learn from industry leaders and find new strategies. This list is an invaluable resource to support you ahead in 2025.
Frequently Asked Questions
