This project was worked on together with the incredible Marketing team of WPX:
Julieta Jeleva
Gabriela Mechkova
Damyana Gencheva
In this case, we didn’t focus on link building. The website already had a very high brand authority.
Instead, we worked closely with WPX on content planning and strategic direction, helping them prioritize the right topics and structure their content efforts more effectively. The approach was simple: identify what actually drives traffic in their niche and double down on it, while avoiding generic, low-impact content.
We guided their team on what to publish, how to position their content, and where to focus their efforts to get the highest return. With just a few well-planned articles per month, the goal was not volume, but precision.
The result was consistent, compounding growth across the entire year. Organic traffic increased by over 140%, with significant improvements in sessions, users, and engagement metrics. This case shows that with the right strategy and execution, even a relatively small amount of content can drive strong results.
