You’re creating great content, but still, it’s just not getting the attention it deserves. The missing piece is the backlinks. But let’s face it: traditionally, building backlinks can be a hassle. What if you could automate the process?
Here is the catch: while automated link-building sounds just about perfect, it isn’t easy. If done incorrectly, it can hurt your site’s SEO. So how can you make it work without risking those penalties from Google? Let’s dive into what automated link building is and explore the top 8 tools that can help you do it right.
What is Automated Link Building?
More than half of digital marketers (52.3%) find link building to be the most challenging aspect of SEO. This is where automated link building can make a significant impact. Automation acts like a virtual assistant by using software or tools to simplify and speed up the process of acquiring backlinks.
You needn’t spend countless hours digging for opportunities, crafting outreach emails, and sending them out.
Automation is not a license to spam the internet with low-quality links. That means utilizing only tools that genuinely focus on finding high-value backlinks, automating directory submissions but only to reputable sites, and streamlining guest post outreach. Done correctly, this will save you time with automated link building and improve your site’s SEO.
Benefits of Automated Link Building
Save Time Doing Repetitive Tasks
Manual link building involves many repetitive tasks, from searching for potential sites to reaching for links to following up with them. Automation tools take away the drudgery of all these processes to let you plan higher-order tasks, such as creating the content or refining your SEO plan, while they automate the time-consuming tasks.
Effectively Manage Bulk Link Building
Do you want to secure several backlinks within a very short period? Automation tools can do much better for huge outreach volumes than manual outreach. With automation, you can scale in link building without taking more time, and without extra resources involved, you are guaranteed to reach your SEO objectives sooner.
Competitive Advantage
Some automation tools also allow you to understand your competitor’s link-building strategy: where they get their links and for what keywords. This might enable you to find new opportunities you wouldn’t have for your link-building campaign and ensure you are competitive within your niche.
Affordability of link-building
Not everyone can afford expensive SEO agencies. With automated link-building tools, you get access to strong features that help build quality backlinks at an affordable rate. It’s more budget-friendly for small businesses or people on a tight budget.
But again, automation needs to be done right since poor automation will result in low-quality links, which will harm your SEO efforts and possibly attract Google penalties. The key is to find a balance between efficiency and quality to maximize the impact of your link-building strategy.
Top 8 Automated Link-Building Tools
When automating link building, the tools make all the difference in the world. These tools not only save time and energy but also help with the quality of your outreach such that you build super valuable backlinks with no hassle at all. Let’s explore some top-rated automated link-building tools that can help scale your SEO efforts effectively.
1. Create and Grow
Create and Grow is more than a link-building service-it’s an all-in-one tool built and designed to deliver top-shelf backlinks at competitive prices for B2B, Tech, and Marketing niches. It offers ease of use and effectiveness in automated link-building that contributes to scaling up a business in running link-building campaigns without quality loss.
Specialized link building with Create and Grow helps you build authority in your industry and assures that your SEO efforts are translated into long-lasting growth.

Source: Create&Grow
2. Ahrefs
Ahrefs is one of the powerful tools for backlink analysis, it enables you to discover who links to your competitor’s potential link-building opportunities and will monitor your backlink profile over time. The killer feature here is the “Content Explorer,” which finds broken backlinks in your niche for easy wins on link-building.
With the most complete backlink database and advanced reporting, Ahrefs will be indispensable in any SEO strategy that involves quality link building.
Pricing:
- Lite: $129/month
- Standard: $249/month
- Advanced: $499/month
- Enterprise: $12,900/year

Source: Ahrefs pricing
3. Semrush
Semrush is a comprehensive SEO platform that provides powerful link-building tools. It allows you to track your backlinks, analyze potential outreach targets, and view your link profile overall. Semrush shines in competitor analysis, helping you identify backlink opportunities your competitors are capitalizing on.
Pricing:
- Pro: $139.95/month
- Guru: $249.95/month
- Business: $499.95/month

Source: Semrush pricing
4. Moz
Moz’s Link Explorer is one of the flagship features in Moz Pro, offering in-depth analysis of your existing backlinks while tracking visibility using their popular Domain Authority metric. It’s perfect for those who want to improve their site’s authority alongside other SEO efforts.
Moz will let you analyze competitor backlinks, look at link metrics, and even dive deep into anchor text analysis that could help you avoid black-hat link-building techniques. Moz provides many other valuable tools, including on-page graders, that make Moz a product worth investing in if you’re serious about SEO.
Pricing:
- Starter: $49/month
- Standard: $99/month
- Medium: $179/month
- Large: $299/month

Source: Moz pricing
Expert opinion
Moz Link Explorer is the third-best link analysis tool on the market. A Moz subscription has several other tools (like an on-page grader) that can make the investment worthwhile.

Brian Dean
Backlinko
5. Pitchbox
Pitchbox is a link-building outreach platform that makes everything easier, from prospect finding and email template personalization to response tracking. It saves time by automating repetitive tasks and is perfect for scaling up manual link-building campaigns.
At Pitchbox, one can create workflows that guide through the outreach process, assign tasks to different team members, like composing or personalizing emails, and manage everything seamlessly. You can filter your results according to key metrics, including Majestic Citation Flow and Trust Flow, and Moz’s Page and Domain Authority, for ideal high-quality outreach.
Pricing:
- Pro: $165/month
- Pro Plus: $250/month
- Advance: $420/month

Source: Pitchbox pricing
6. Hunter.io
Hunter.io is an email finder that finds verified email addresses connected with any website. You’ll make sure your outreach gets into the right inbox. It is necessary for every link builder and outreach professional, as it saves them from the trouble of guessing and reaching the decision-makers directly.
The tool at Hunter.io helps find and verify emails easily to make link-building campaigns effective and a lot easier.
Pricing:
- Stater: $34/month
- Growth: $104/month
- Scale: $209/month

Source: Hunter pricing
7. Respona
Respona is an end-to-end link-building outreach tool integrated with HARO (Help a Reporter Out) for journalist outreach and comprehensive, in-depth blogger outreach management.
With Respona, you can select from various pre-built campaigns: the Skyscraper Technique, Product Review, Guest Post, Podcast Outreach, and Resource Pages. It makes scaling link-building easy. The platform takes you through it, from finding high-quality opportunities and getting contact information to sending personalized outreach emails.
Among the best features are the automated contact finders that find the right person for each website and include a verified email and LinkedIn profile so that no more guessing or reaching out to generic emails.
Pricing:
- Starter: $198/month
- Pro: $495/month
- Unlimited: $799/month

Source: Respona pricing
8. Buzzstream
BuzzStream is an outreach CRM that helps organize link-building efforts through multiple campaigns. Instead of leveraging spreadsheets or inboxes on Gmail, you’ll have the ability inside BuzzStream to track conversations and manage your relationships efficiently.
One of the best features is the Buzzmarker Chrome Extension, which auto-scans sites for email addresses or contact pages to make reaching out really easy. Custom fields, another strong suit for BuzzStream, will enable you to customize and organize your campaigns according to your needs.
Pricing:
- Starter: $24/month
- Growth: $124/month
- Professional: $299/month
- Custom: $499/month

Source: Buzzstream pricing
Conclusion
Automated link building can save you much time and increase your SEO manyfold. With the right tool, like Ahrefs or Respona, outreach and the acquisition of backlinks will be automated and managed for quality links.
Success comes from choosing the right tool for the job. When done correctly, visibility and search rankings will improve without penalty.
Frequently Asked Questions
