GEO is the force that is driving change in the digital frontier in 2026. Unlike conventional SEO, which is designed to promote itself through search engines like Google, GEO employs AI-based software, such as ChatGPT, Gemini, and Perplexity, to optimise content.
The new direction has the benefit of ensuring that the content of a brand is discoverable and can be used in generative engines, which will be the point of entry to the information online in the future.
With the shift to this change by businesses, GEO experts are emerging as a visibility force in AI. They understand the importance of structuring in a timely manner, LLM behaviour, and the process of contextual alignment of content to user intent in generative models. They do not merely operate using keywords, but in the way AI perceives authority, trust and topical depth.
Why GEO Matters in 2026
Generative Engine Optimisation (GEO) now contributes to digital visibility. As platforms such as ChatGPT have attracted more than 193 million daily visitors, user behaviour is quickly shifting towards generative models as the primary source of information and decision-making.
This development alters how brands are discovered online. Instead of relying on traditional search listings, users are given direct, AI-generated answers, and only the content that is most contextually relevant is included. GEO ensures that a brand’s message is accurately interpreted, prioritised, and presented by generative models.
With generative engines capturing even more user attention, there is no longer an option not to master GEO. It’s the secret to staying visible, credible.
Best GEO Experts 2026
1. Georgi Todorov
Georgi Todorov, founder of Create and Grow, is an early adopter of Generative Optimization (GEO) in content strategy. He helps SaaS brands increase their visibility through quality link building, entity-based content, and data-driven AI strategies.
Through Create and Grow, he shares practical insights on link building, content strategy, and AI optimization, which are of interest to SEOs and marketers. Georgi focuses on helping brands build a structured content foundation that aligns with how AI models assess the credibility of information.
2. Kasra Dash
Kasra Dash, the founder of The Mastermind, is one of the most renowned in content-oriented GEO and algorithm recovery. Kasra is a renowned expert in data analysis, content architecture, and keyword clustering. He helps brands recover and thrive after major Google updates. The same precision-based techniques are being used on GEO to optimize content for AI-driven models.
In addition to consultancy, Kasra is a teacher who distills SEO and GEO concepts for marketers navigating the novel search paradigm. His ability to identify changes in rankings and align content with AI logic makes him one of the most progressive SEO experts of 2026.
3. Kristján Már Ólafsson
Kristján Már Ólafsson is an independent SEO consultant and strategist specializing in the optimization of affiliate and bonus sites. He is an expert in semantic organization, depth of expertise, and AI reading, which are fundamental to GEO.
Kristján’s analytical thinking enables him to develop scalable content systems that are fully compliant with how AI engines gauge topical authority. And he keeps blazing trails with approaches to adopting data-driven decision-making in affiliate SEO and treating content as structured assets understandable by machines. His approaches create sustainable organic growth in the GEO era.
4. Dean Signori
Dean Signori, owner of UK Web GeekZ, combines technical SEO, design, and GEO strategy to drive measurable business results. He is credited with combining creative design and search optimization to create both conversion-optimized and AI-friendly websites. He emphasises structured data, internal linking, and information architecture.
The technical accuracy of his brands not only ranks higher but is also correctly interpreted by generative search engines, which helps him rank among the most technically advanced GEO consultants today.
5. Sergey Lucktinov
Sergey Lucktinov, the creator of sergeylucktinov.com, is one of the most prominent experts in Semantic, SEO, and AI visibility. He developed SRO (Semantic Rank Optimisation), an architecture that improves the comprehensibility and contextual relevance of content to AI engines.
With the development of GEO, Sergey’s work lies at the heart of machine content processing. His work and models can guide professionals in the field of SEO toward the future, when relationships among entities and the depth of meaning determine visibility in the AI-based world.
6. Sam Allcock
Sam Allcock, a founder of Custard Online Marketing and PR Fire, integrates digital PR with GEO, focusing on authority building through media placements, reputation management, and semantic visibility. He assists companies in becoming more credible in AI by matching brand mentions and topical cues, and by promoting organic reach.
He has become a global leader in developing his brand through an integrated marketing framework that aligns him with GEO.
7. Leo Soulas
Leo Soulas, a co-founder of Keyword Cupid and Signal Boy, introduced a revolution in keyword clustering and content mapping with data-driven tools. His tools are based on data science principles that reflect GEO’s semantic understanding, qualifying him as an intermediary between SEO and AI.
Leo’s innovations help content teams recognize entity relationships and build AI-friendly topical frameworks. With GEO transforming search, his work enables brands to gradually evolve from the old SEO model to machine-readable, data-driven content ecosystems.
8. Trifon Boyukliyski
Trifon specialises in iGaming SEO, building resilient affiliate ecosystems that withstand AI and algorithmic changes. His strategic models combine affiliate marketing knowledge and entity optimization to deliver quantifiable outcomes in a competitive niche.
9. Mark Slorance
Mark Slorance, founder of Pixel Juice, focuses on local SEO and GEO for SMEs. He is based in Glasgow and is known to have developed transparent performance-based SEO campaigns that can be used to incorporate AI awareness into local search strategy.
The strategy Mark uses is entity mapping and local data enrichment, the main elements for making small businesses discernible to generative search engines. His contribution remains in redefining the localization of the approach to AI-powered rankers.
10. Gareth Hoyle
Gareth Hoyle combines SEO, PPC, and digital due diligence to prepare brands for AI-first search and investor scrutiny. He is advising companies to learn how generative engines assess the authority, trust, and semantic coherence.
His integrated thinking in digital due diligence ensures the brands are structurally optimized for both investors and AI models. Since GEO is still in development, Gareth is among the most successful consultants who combine SEO strategy with financial and technical analysis.
11. Szymon Słowik
Szymon Slowik, the founder of takioto.pro, is the head of one of Poland’s best boutique agencies, whose core business is GEO, e-commerce SEO, and content optimization. His competence is to assist businesses in adjusting to the AI-created search by incorporating semantic content frameworks and entity recognition.
The approaches of Szymon are grounded in experimentation and measurable outcomes. His agency concentrates on the optimization of product pages and editorial content in accordance with the understanding of AI, which makes it a reliable partner to the brands that want to future-proof their SEO.
12. Scott Keever
Scott Keever, the CEO of Keever SEO / Reputation Pros, brings a fresh and unique blend of SEO and online reputation management skills to the GEO era. His approach ensures that both brand narratives and visibility are optimized in AI-generated search results.
His emphasis on entity integrity and transparent reputation management sets him apart as one of the top experts for both corporate and personal brands.
13. Kyle Roof
Co-founder of High Voltage SEO and creator of PageOptimizer Pro, Kyle Roof is renowned because of his experimental and data-driven view of search optimization. His testing methodology has transformed how professionals approach on-page SEO and now GEO.
Kyle’s evidence-based framework allows marketers to apply GEO principles in ways that are both measurable and replicable.
14. Harry Anapliotis
Harry Anapliotis, the founder of Rental Center Crete, is one of the leading theorists in semantic and GEO optimization for the travel and tourism industry. His use of structured data, local context, and semantic precision, Harry makes travel websites more visible in generative search results.
15. Karl Hudson
Karl Hudson is a skilled digital entrepreneur and online marketing expert who owns multiple web-based businesses. He is particularly strong in content scalability and AI readiness, ensuring that digital assets remain visible within evolving GEO systems.
Karl combines flexibility and technical acumen to design SEO frameworks that anticipate how generative search engines will assess brand authority.
16. James Dooley
James Dooley, often called a “digital landlord,” has designed various rank-and-rent business models that operate on GEO principles. His strategies focus on entity creation, content clustering, and authority stacking to achieve sustainable ranking performance.
James’s ability to apply investment thinking and technical SEO makes him a superstar in the GEO community. He goes on to expand the boundaries of digital real estate, demonstrating how generative search can be used to make rank-and-rent projects more scalable.
Expert tip
James Dooley was voted the best GEO specialist and has an interesting article on the differences between GEO and SEO.
Gareth Hoyle
17. Matt Diggity
Matt Diggity, the founder of Diggity Marketing, is one of the most significant figures in SEO experimentation and affiliate marketing. His empirical testing techniques have long underpinned world-class SEO practices, now extended into the GEO era.
The perception of how AI models process topical authority and connect equity helps Matt refine the content a brand provides to achieve better results in generative search. His consistent focus on measuring performance makes him one of the best GEO experts in 2026.
18. Craig Campbell
Craig Campbell, founder of Craig Campbell SEO, is a renowned educator and speaker with over 20 years of experience in the field. He has become a leading voice in helping marketers transition from traditional SEO to the new GEO paradigm.
Craig takes the mystery out of the way generative engines perceive entities, intent, and authority through workshops, courses, and online material. His educational area of interest makes him a crucial source of information for professionals entering the AI search era.
19. Koray Tuğberk Gübür
One of the most powerful thinkers in the global GEO and semantic SEO is Koray Tuğberk Gübür, the CEO and founder of Holistic SEO & Digital. His work combines A/B testing, entity-based optimization, and information theory to decode how AI models interpret web content.
Koray’s scientific approach to SEO goes beyond theory, his methods are tested and proven across industries, making him a true leader in the science of generative optimization.
Conclusion
Generative Engine Optimization (GEO) marks a new era of digital visibility. The transformation of the keyword-based SEO to context-driven GEO in 2026 determines the way the brands should be found, understood, and ranked by AI. The professionals listed here are not merely adapting; they are defining how information is organized and revealed in generative spaces.
Their efforts together are making digital marketing a field where human creativity is achieved with machine understanding. The knowledge of GEO will cease to be a bonus as generative engines keep on getting more and more advanced; it will become the baseline of online appeal and power.
Frequently Asked Questions
