Growth of C2C Statistics for Marketers
- The global C2C market is expected to experience a substantial growth during the forecast period from 2022 to 2031. (Source: MRW)
- McKinsey forecast annual eCommerce growth rates of at least 8-9% between 2020 and 2024 in France and Germany, 6-7% in the UK, 10-12% in Italy and Spain, and over 20% in Asia. (Source: McKinsey)
- Fashion and family items, including toys, represent the largest secondhand category in Europe, with an estimated worth of €6 billion. (Source: McKinsey)
- With a projected growth rate of 6.2%, the global customer-to-customer (C2C) community marketing software market is expected to reach US$ 2.8 billion by the end of 2032. (Source: Future Marketing Insights)
- Approximately 30% of respondents note a rise in online purchases of secondhand fashion items, primarily for cost savings, while about 38% cite a motivation to reduce waste. More recently, ThredUp’s 2026 Resale Report projects that the global secondhand apparel market will reach $393 billion by 2030 (ThredUp). (Source: McKinsey)
C2C Marketing Statistics and Trends
- 91% of individuals who received a sample wrote a review, surpassing the company’s initial goal by 11%. (Source: BazaarVoice)
- Roughly one-third (34%) of individuals use social media platforms to explore new products, services, or brands. (Source: Porch Group Media)
- McKinsey’s analysis put Generation Z at 43% of market volume, with a projected rise to 47% by 2025. ThredUp’s 2026 Resale Report expects 71% of secondhand market growth through 2030 to come from Gen Z and Millennials (ThredUp). (Source: McKinsey)
- After reading content about a product, 60% of people feel compelled to seek it out. (Source: OneHourProfessor )
- 53% of consumers expressed that user-generated content (UGC) instills more confidence in their purchase decisions compared to professional photography (47%). (Source: BazaarVoice)
C2C Platforms Statistics
- As of August 2025, Amazon remained by far the most visited online marketplace worldwide; in April 2023 it recorded an average of approximately 4.8 billion visits that month. (Source: Statista)
- eBay stands as one of the largest online marketplaces globally, with 136 million active buyers as of the second quarter of 2026 (Value Added Resource). (Source: Statista)
- Vinted ranked among the top five downloaded shopping apps in France, Germany, Italy, the Netherlands, Poland, and the United Kingdom. (Source: McKinsey)
- In July 2023, approximately 68 % of web traffic to eBay originated from the United States. (Source: Statista)
- OLX in Poland boasts nearly 15 million active users, with one in every two Poles aged 14 or older using the site. (Source: McKinsey)
- The largest German C2C site, Kleinanzeigen (known as eBay Kleinanzeigen until May 2023), reports over 32 million monthly visitors and more than 50 million active listings (Kleinanzeigen). McKinsey earlier put it at over 28 million users, approximately 40% of Germans aged 14 and above. (Source: McKinsey)
- Amazon boasts a staggering user base of more than 310 million active users worldwide. (Source: Yaguara)
- With more than 130 million users worldwide, eBay stands as one of the largest marketplaces, offering unparalleled access to a vast audience for your products. (Source: eDesk)
- Vinted passed 100 million registered users in 2023, and in 2025 its gross merchandise value grew 47% to €10.8 billion on revenue of €1.1 billion (Vinted). (Source: Business of Apps)
- OLX boasted 300 million monthly active users in 2022. (Source: Prosus)
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Georgi Todorov
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Georgi Todorov is a self-taught entrepreneur and content creator with authorship in a broad range of publications. Featured in Entrepreneur, Forbes, and BBC. He founded 'Create & Grow' to help people create and grow their online business.