20 Important C2C Marketing Statistics, Facts and Trends for 2024

Growth of C2C Statistics for Marketers

1. The global C2C market is expected to experience a substantial growth during the forecast period from 2022 to 2031. (Source: MRW)
2. eCommerce is expected to experience annual growth rates of at least 8-9% between 2020 and 2024 in France and Germany, 6-7%  in the UK, 10-12% in Italy and Spain, and over 20% in Asia. (Source: McKinsey)
3. Fashion and family items, including toys, represent the largest secondhand category in Europe, with an estimated worth of €6 billion. (Source: McKinsey)
4. With a projected growth rate of 6.2%, the global customer-to-customer (C2C) community marketing software market is expected to reach US$ 2.8 billion by the end of 2032. (Source: Future Marketing Insights)
5. Approximately 30% of respondents note a rise in online purchases of secondhand fashion items, primarily for cost savings, while about 38% cite a motivation to reduce waste. (Source: McKinsey)

C2C Marketing Statistics and Trends

6. 91% of individuals who received a sample wrote a review, surpassing the company’s initial goal by 11%. (Source: BazaarVoice)
7. Roughly one-third (34%) of individuals use social media platforms to explore new products, services, or brands. (Source: Porch Group Media)
8. Generation Z currently represents 43% of market volume, which is projected to rise to 47% by 2025. (Source: McKinsey)
9. After reading content about a product, 60% of people feel compelled to seek it out. (Source: OneHourProfessor )
10. 53% of consumers expressed that user-generated content (UGC) instills more confidence in their purchase decisions compared to professional photography (47%). (Source: BazaarVoice)

C2C Platforms Statistics

11. As of April 2023, Amazon maintained its position as the leading online marketplace globally, with an average of approximately 4.8 billion visits recorded that month. (Source: Statista)
12. eBay stands as one of the largest online marketplaces globally with 132 million of active buyers. (Source: Statista)
13. Vinted ranked among the top five downloaded shopping apps in France, Germany, Italy, the Netherlands, Poland, and the United Kingdom. (Source: McKinsey)
14. In July 2023, approximately 68 % of web traffic to eBay originated from the United States. (Source: Statista)
15. OLX in Poland boasts nearly 15 million active users, with one in every two Poles aged 14 or older using the site. (Source: McKinsey)
16. The largest German C2C site, eBay Kleinanzeigen, boasts over 28 million users, accounting for approximately 40% of Germans aged 14 and above. (Source: McKinsey)
17. Amazon boasts a staggering user base of more than 310 million active users worldwide. (Source: Yaguara)
18. With over 135 million users worldwide, eBay stands as one of the largest marketplaces, offering unparalleled access to a vast audience for your products. (Source: eDesk)
19. Vinted operates in twenty-one countries and counts over 65 million registered users. (Source: Business of Apps)
20. OLX boasted 300 million monthly active users in 2022. (Source: Prosus)