Growth of C2C Statistics for Marketers

  1. The global C2C market is expected to experience a substantial growth during the forecast period from 2022 to 2031. (Source: MRW)
  2. eCommerce is expected to experience annual growth rates of at least 8-9% between 2020 and 2024 in France and Germany, 6-7%  in the UK, 10-12% in Italy and Spain, and over 20% in Asia. (Source: McKinsey)
  3. Fashion and family items, including toys, represent the largest secondhand category in Europe, with an estimated worth of €6 billion. (Source: McKinsey)
  4. With a projected growth rate of 6.2%, the global customer-to-customer (C2C) community marketing software market is expected to reach US$ 2.8 billion by the end of 2032. (Source: Future Marketing Insights)
  5. Approximately 30% of respondents note a rise in online purchases of secondhand fashion items, primarily for cost savings, while about 38% cite a motivation to reduce waste. (Source: McKinsey)
The global C2C market is expected to experience a substantial growth during the forecast period from 2022 to 2031. Click to post on

C2C Marketing Statistics and Trends

  1. 91% of individuals who received a sample wrote a review, surpassing the company’s initial goal by 11%. (Source: BazaarVoice)
  2. Roughly one-third (34%) of individuals use social media platforms to explore new products, services, or brands. (Source: Porch Group Media)
  3. Generation Z currently represents 43% of market volume, which is projected to rise to 47% by 2025. (Source: McKinsey)
  4. After reading content about a product, 60% of people feel compelled to seek it out. (Source: OneHourProfessor )
  5. 53% of consumers expressed that user-generated content (UGC) instills more confidence in their purchase decisions compared to professional photography (47%). (Source: BazaarVoice)
C2C content marketing statistics among consumers represented by a donut chart.

C2C Platforms Statistics

  1. As of April 2023, Amazon maintained its position as the leading online marketplace globally, with an average of approximately 4.8 billion visits recorded that month. (Source: Statista)
  2. eBay stands as one of the largest online marketplaces globally with 132 million of active buyers. (Source: Statista)
  3. Vinted ranked among the top five downloaded shopping apps in France, Germany, Italy, the Netherlands, Poland, and the United Kingdom. (Source: McKinsey)
  4. In July 2023, approximately 68 % of web traffic to eBay originated from the United States. (Source: Statista)
  5. OLX in Poland boasts nearly 15 million active users, with one in every two Poles aged 14 or older using the site. (Source: McKinsey)
  6. The largest German C2C site, eBay Kleinanzeigen, boasts over 28 million users, accounting for approximately 40% of Germans aged 14 and above. (Source: McKinsey)
  7. Amazon boasts a staggering user base of more than 310 million active users worldwide. (Source: Yaguara)
  8. With over 135 million users worldwide, eBay stands as one of the largest marketplaces, offering unparalleled access to a vast audience for your products. (Source: eDesk)
  9. Vinted operates in twenty-one countries and counts over 65 million registered users. (Source: Business of Apps)
  10. OLX boasted 300 million monthly active users in 2022. (Source: Prosus)

Frequently Asked Questions

The global eCommerce market is forecasted to grow by 9.47% from 2024 to 2029, reaching a market volume of US$4.997 billion by 2028.

(Source: Statista)

China holds the title of the world’s largest eCommerce market, spearheaded by Alibaba Group’s eCommerce subsidiaries such as Taobao,, and Tmall.

(Source: Business)

There are the top 5 largest manufacturers in the global C2C market:

  • Bevy
  • Eventbrite
  • Meetup
  • Facebook
  • LinkedIn

(Source: MRW)