Key Link Building Statistics

  1. Five years from now, 94% of marketers expect links to remain a ranking criterion in Google algorithms. (Source: Aira)
  2. 43.7% of the highest-ranking pages on Google feature at least some reciprocal links. (Source: Ahrefs)
  3. 94% of link builders emphasize that the quality of links is more crucial than the quantity of links. (Source: Authority Hacker)
  4. Indeed, a mere 2.2% of content garners links from numerous websites. (Source: Backlinko)
  5. A significant 66.5% of links to websites within the last 9 years are no longer active. (Source: Ahrefs)
  6. A notable 45.8% of SEOs report that link building now requires more time than before. (Source: Authority Hacker)
  7. Roughly 95% of all web pages have zero backlinks. (Source: Backlinko)

Link Building Cost Statistics

  1. Approximately 74.3% of link builders admit to paying for links. (Source: Authority Hacker)
  2. 42% of in-house SEOs invest $10,000 or more monthly in link building, while 19% allocate between $2,500 and $5,000. (Source: Aira)
  3. The average cost of paid backlinks is $361.44. (Source: Ahrefs)
  4. In certain cases, high-quality links can cost over $1500. (Source: Siege Media)
  5. 40% of marketers report having no budget for link building, while an additional third spend less than $200 per month. (Source: Databox)

Popular Link Building Strategies

  1. The most widely favored link-building tactic is guest posting. (Source: Authority Hacker)
  2. 73.6% of domains with good authority employ a reciprocal link strategy. (Source: Search Engine Journal)
  3. 62% of SEOs believe that the topic where the backlink is placed is the most crucial factor in determining relevance. (Source: Aira)
  4. HARO is used by 46.3% of link builders. (Source: Authority Hacker)
  5. Long-form content, on average, receives 77.2% more links compared to shorter articles. (Source: Backlinko)
  6. Agencies and in-house SEOs are over three times more likely to engage in digital PR. (Source: Authority Hacker)
  7. Articles featuring infographics receive 178% more links compared to standard articles. (Source: Single Grain)

Social Media and Link Building Statistics

  1. Link builders who leverage social media build 22% more links compared to those who don’t. (Source: Authority Hacker)
  2. Highly shared content also receives 2-5 times more organic traffic and backlinks. (Source: Authority Hacker)
  3. 59% of social shares and engagements are attributed to individuals who solely read the headline. (Source: Authority Hacker)

Link Building Outreach Statistics

  1. On average, it takes 8 days for an outreach email to result in a backlink conversion. (Source: Authority Hacker)
  2. 36% of marketers usually conduct outreach campaigns to build links to a new piece of content for up to four weeks after its launch. (Source: Aira)
  3. Including follow-up emails in link-building outreach campaigns leads to a 40% increase in the acquisition of links. (Source: Authority Hacker)
  4. “Feeler” emails, which involve outreach without explicitly requesting a backlink, resulted in a conversion increase of over 40%. (Source: Backlinko)

Link Building and Impact on Search Rankings

  1. On average, it takes approximately 3.1 months for the impact of links on search rankings to become noticeable. (Source: Authority Hacker)
  2. 69% of marketers stated that purchasing links from quality link-building services had a positive impact on their rankings for very difficult keywords. (Source: Search Logistics)
  3. The overall link authority of a site, measured by Ahrefs Domain Rating, shows a strong correlation with higher rankings. (Source: Backlinko)
  4. Nearly half, 43.7%, of top-ranking pages feature reciprocal links. (Source: Ahrefs)
  5. Pages with the highest total number of backlinks generally achieve the best rankings in Google. (Source: Backlinko)
Nearly half, 43.7%, of top-ranking pages feature reciprocal links. Click to post on

Backlinks in SEO Statistics

  1. The typical expense for publishing a paid guest post stands at $77.80. (Source: Ahrefs)
  2. 42% of SEO strategists assert that they allocate an equal amount of time to building external links and internal links. (Source: Databox)
  3. Paying for links, on average, results in an additional two links per month. (Source: Authority Hacker)
  4. Top-ranking pages typically accumulate “followed” backlinks from new websites at a monthly growth rate ranging from +5% to 14.5%. (Source: Ahrefs)
  5. 36% of businesses enlist the assistance of external experts or freelancers to enhance their link-building efforts. (Source: Aira)
  6. Keyword rankings are used by 43.9% of marketers as a metric to gauge SEO success. (Source: Adam Connell)
  7. Nofollow backlinks account for 10.6% of all backlinks to the top 110,000 sites. (Source: Ahrefs)
  8. Studies indicate that there existed a correlation between the number of domains linking to a page and its rankings. (Source: Backlinko)
  9. Exact match anchor text backlinks are not more effective at boosting content rankings than non-exact match anchor text. (Source: Ahrefs)
  10. Studies have shown that consistently publishing well-crafted, informative blogs over a three-month period can boost traffic to company websites by up to 60%. (Source: IndustrialSage)

Link Building Trends 

  1. The top result in Google typically has an average of 3.8 times more backlinks than positions 2-10. (Source: Backlinko)
  2. In five years, two-thirds of respondents anticipate that links will continue to be important. (Source: Authority Hacker)
  3. The primary objective for 86% of marketers when producing content is to build links. (Source: Aira)
  4. Considering salaries, experienced link builders can create links at a cost that is 41% cheaper. (Source: Authority Hacker)
  5. 72% of respondents prioritize links from sites specifically related to their niche, according to a survey on key link attributes. (Source: Aira)


What are the link building stats for 2024?

94% of SEOs believe that Google will continue to use links as a ranking signal for the next five years. 

(Source: Aira)

Which are common link building tactics?

Top 3 link-building tactics:

  1. The most favored link-building tactic is undoubtedly guest posting. (Source: Authority Hacker)
  2. Link builders consider creating link-worthy content as the most effective link-building tactic. (Source: Authority Hacker)
  3. 43.7% of top-ranking pages on Google have at least some reciprocal links. (Source: Ahrefs)

What is the recommended number of backlinks to build per month?

For a new website, it is considered safe to build around 10 backlinks per month. 

(Source: SEO Cares)