50 Incredible Facebook Marketplace Statistics for 2026

General Facebook Marketplace Statistics and Facts

1. More than one billion people shop on Facebook Marketplace every month, according to Capital One Shopping (updated September 2026); older estimates put the figure at around 800 million. (Source: WifiTalents)
2. Up to 40% of the platform’s 3.07 billion monthly active users (2023 figure) engage in shopping activities. Meta no longer reports Facebook-only users; across its family of apps it counted 3.58 billion daily active people in December 2025 (Meta). (Source: Capital One Shopping)
3. Facebook Marketplace boasts a user base of 250 million sellers worldwide. (Source: Capital One Shopping)
4. Facebook aims to extend Marketplace’s reach by launching it in more than 100 countries. (Source: WifiTalents)
5. Merely 23.3% of Facebook users have encountered a video within Facebook Marketplace. (Source: WifiTalents)
6. Businesses observe an impressive 82.9% conversion rate from Facebook Marketplace. (Source: MageComp)
7. In May 2020, Facebook unveiled a partnership with Shopify, allowing Shopify merchants seamless integration of their products with Facebook Shops and Instagram Shops. (Source: Market.us Scoop)

Facebook Marketplace Market Size and Revenue Statistics

8. eMarketer had projected that Facebook Marketplace would reach $30 billion in annual revenue by 2024; Meta does not report Marketplace revenue separately. (Source: Market.us Scoop)
9. With Facebook’s extensive user base and network effect, Facebook Marketplace was projected to reach over 1 billion users worldwide, a mark Meta said it passed in 2021. (Source: Market.us Scoop)
10. The revenue of the Global eCommerce Platforms Market was estimated at USD 6.8 billion in 2023 and is projected to reach USD 21.0 billion by 2032, with a compound annual growth rate (CAGR) of 13.7% from 2023 to 2032. (Source: Market.us Scoop)
11. Facebook Marketplace as the US’s second most popular online marketplace, with 34.4% of internet users shopping there in 2021. (Source: Market.us Scoop)
12. Facebook Marketplace garnered over one billion monthly global users in the first quarter of 2021. (Source: Statista)
13. From January to March 2021, Facebook Shops recorded an average of one million monthly global users and approximately 250 million active stores worldwide. (Source: Statista)
14. Facebook Marketplace trails the leading US online marketplace, eBay, by 24.1% in popularity among sellers. (Source: Capital One Shopping)
15. 10% of Amazon sellers also participate in selling on Facebook Marketplace. (Source: WebFX)
16. In Q1 2022, Meta’s advertising revenue from the US and Canada amounted to $12.04 billion, with Europe contributing $6.36 billion, and the Asia-Pacific region contributing $5.66 billion. (Source: Web Tribunal)

Facebook Marketplace by Country Statistics

Facebook Marketplace in UK Statistics

17. 18% of Facebook users in the UK use Facebook Marketplace. (Source: WifiTalents)
18. The typical sale value on Facebook Marketplace in the UK averages £100. (Source: SHOPLINE)
19. Facebook Marketplace in the UK boasts a daily listing of more than 1 million items. (Source: SHOPLINE)
20. Clothing, furniture, and electronics rank as the top-selling categories on Facebook Marketplace in the UK due to their widespread popularity. (Source: SHOPLINE)
21. Approximately 70% of Facebook Marketplace sellers in the UK are individuals, with the remaining 30% comprising businesses, highlighting a diverse seller demographic. (Source: SHOPLINE)

Facebook Marketplace in US Statistics

22. Latin America led in Q1 2023 with the highest proportion of social media users using Facebook Marketplace or Instagram Shopping Bag. (Source: Statista)
23. Facebook Marketplace secured the third position among US consumers’ preferred websites for secondhand shopping in 2021. (Source: Gitnux)
24. In the United States, over 33% of Facebook users access the marketplace annually. (Source: WifiTalents)
25. In the United States, over one-third of small and medium-sized businesses on Facebook use Facebook Marketplace to sell their products. (Source: Market.us Scoop) 

Facebook Marketplace in Europe Statistics

26. Facebook Marketplace has been accessed by 33% of internet users in Italy. (Source: Gitnux)
27. 18% of Facebook users in Europe engage with Facebook Marketplace. (Source: WifiTalents)
28. 15% of survey respondents aged 16 to 29 in Germany reported using Facebook Marketplace. (Source: EarthWeb)

Facebook Marketplace Shopping Statistics and Facts

29. 16% of Facebook users engage in regular shopping or purchasing activities on Facebook Marketplace. (Source: Capital One Shopping)
30. Of recent Facebook shoppers, 77.4% made purchases from Marketplace, while 14.4% and 8.12% used Shops and Messenger, respectively. (Source: Capital One Shopping)
31. 51.2% of social media consumers made their latest purchase from Facebook Marketplace. (Source: Capital One Shopping)
32. Facebook Marketplace is available in 228 countries and territories globally. (Source: Capital One Shopping)

Facebook Marketplace User Statistics

33. 70% of Facebook Marketplace users engage with the platform through mobile devices. (Source: Gitnux)
34. On average, Facebook users spend approximately 19.5 hours per month actively engaged on the platform. (Source: Market.us Scoop)
35. Approximately 491 million active users, constituting 16% of the total, log into Facebook exclusively for shopping on Facebook Marketplace. (Source: Capital One Shopping)
36. Users typically spend approximately 14 minutes per session browsing Facebook Marketplace. (Source: WifiTalents)
37. More than 60% of Facebook Marketplace users identify as female. (Source: WifiTalents)
38. Research indicates that individuals between the ages of 25 and 35 comprise the primary age demographic of Facebook Marketplace users. (Source: Tech Report)

Facebook Marketplace Sales Statistics

39. Household items consistently rank within the top 5 categories on Facebook Marketplace. (Source: Web Tribunal)
40. Facebook Marketplace is exploring expansion into service offerings, including home services, beauty, and event planning, aiming to diversify revenue streams and enhance user engagement. (Source: Market.us Scoop)
41. Used car sales constitute the largest portion of sales on Facebook Marketplace. (Source: WifiTalents)
42. Shipped orders on Facebook Marketplace carry a 10% selling fee with a $0.80 minimum (up from the 5% charged previously), while local pickup sales have no selling fee (Vendoo). (Source: Tech Report)

Facebook Marketplace Advertising Statistics

43. In 2023, Meta platform’s advertising revenue reached a substantial $134.9 billion. By 2025 it had grown to $196.18 billion, up 22% from $160.63 billion in 2024 (Meta). (Source: Capital One Shopping)
44. US businesses have collectively invested $5.46 billion in Facebook advertising (as of the September 2026 update). (Source: Capital One Shopping)
45. Walmart stands out among retailers for its highest all-time advertising expenditure on Facebook, totaling $6.27 million. (Source: Capital One Shopping)
46. Joe Biden’s presidential campaign holds the record for the most costly Facebook ad campaign in history, surpassing $79.7 million. (Source: Capital One Shopping)
47. A single Facebook Marketplace advertisement has the potential to reach a staggering 562 million people. (Source: Web Tribunal)

Facebook Marketplace Trends

48. Integration with Messenger and WhatsApp enhances communication and transactions, boosting user experience and driving Marketplace growth. (Source: Market.us Scoop)
49. Facebook Marketplace’s growth hinges on mobile commerce (m-commerce), with an estimated 72.9% of global digital buyers favoring mobile devices. (Source: Market.us Scoop)
50. Facebook Marketplace has already passed 1 billion monthly users globally, capitalizing on Facebook’s extensive user base and network effect. In 2026, Meta said more than 3.5 million listings are posted every day in the US and Canada alone (Tech Times). (Source: Market.us Scoop)