General eCommerce Statistics

  1. The global count of online shoppers currently stands at 2.64 billion. (Oberlo)
  2. By 2022, online shoppers constituted at least 28% of the global population, which totaled around 8 billion people by January 2023. (Hostinger)
  3. The percentage of E-commerce adoption stood at 19% in 2022 and is projected to climb to 25% by 2027. (Help Scout)
  4. The top-selling categories in e-commerce include apparel, footwear, consumer tech, literature, films, home entertainment, and personal grooming products. (Mail Chimp)
  5. The leading e-commerce markets globally are China, followed by the United States, the United Kingdom, and Japan. (Artios)
  6. Online sales are projected to account for 24% of retail transactions by 2026. (Forbes)
  7. The e-commerce industry is experiencing its most rapid expansion in the Asia-Pacific and South American nations. (Tidio)
  8. The purchasing decisions of 75% of e-commerce customers are impacted by product images. (Dash)
  9. With 24 million e-retailers globally and new entrants daily, the competitive e-commerce market poses challenges, leading to the survival of only a few. (Manaferra)
  10. Over 30% of the global population engages in online shopping for a variety of goods and services, as indicated by recent data. (Manaferra)
  11. Despite the growth in e-retail sales, the conversion rate from product clicks to actual purchases remains low at 2.5%-3%. (Manaferra)
  12. Global e-commerce revenues are projected to exceed $7 trillion by 2025. (Hostinger)
  13. Among all e-commerce companies, Amazon holds the largest market share, amounting to 37.8% of sales.(Forbes)
  14. Among payment methods, digital wallets are the top choice, representing 49% of transaction value, followed by credit cards at 20%, and debit cards ranking third at 12%. (Growth Devil)
  15. Overall, a slightly higher proportion of women (72%) than men (68%) choose to engage in online shopping. (Belvg)

In 2022, over 2.3 billion people were expected to buy goods and services online. As of January 2023, the world population comprised around 8 billion people. That means at least 28% of the worldwide population shop online to fulfill their needs.

Online Shopping Behavior Statistics

  1. In more than 60% of shopping instances, consumers begin their shopping journey on the Internet. (Think with Google)
  2. By the close of November 2023, U.S. holiday shoppers had increased their adoption of curbside pickup compared to the peak pandemic years (2020 and 2021), and the utilization of buy-online, pickup in-store also surpassed both the peak pandemic period and the previous year (2020–2022). (Think with Google)
  3. If they have a positive in-store shopping experience, 63% of online shoppers opt to make their purchases online. (Enterprise Apps Today)
  4. Not only for online shopping, but 65% of individuals also use their mobile phones to compare prices while shopping in physical stores. (Optin Monster)
  5. Before deciding to buy, 93% of shoppers peruse online reviews. (Gitnux)
  6. Prior to visiting physical stores, 87% of consumers conduct online product comparisons. (Gitnux)
  7. A significant 30% of worldwide retail sales are attributed to the millennial generation. (Gitnux)
  8. Mobile users are inclined to buy from companies with informative mobile websites, according to over 60%. (Gitnux)
  9. Spontaneous buying drives 40% of total consumer expenditures. (Gitnux)
  10. It is estimated that the worldwide expenditure of consumers will reach a total of 44 trillion USD by the year 2050. (Zipdo)
  11. More than 60% of individuals favor digital interactions with companies over face-to-face interactions. (Zipdo)
  12. Influencer endorsements influence the buying decisions of 49% of shoppers. (Zipdo)
  13. Environmental considerations have led to alterations in shopping behaviors for 75% of consumers. (Zipdo)
  14. A recommendation from family or friends can motivate 68% of consumers to experiment with a new product. (Zipdo)
  15. Approximately 72% of Millennial buyers are willing to invest additional funds in sustainable and eco-conscious products. (Zipdo)
  16. A prompt response to sales or marketing inquiries is anticipated by 82% of customers. (The Keen Folks)
  17. Approximately 45% of shoppers worldwide opt for online purchases with the convenience of in-store pickup, providing them with a flexible method for acquiring their products. (Think with Google)
  18. The online shopping experience is deemed satisfactory by over 83% of individuals. (Invesp)
  19. The current affordability challenge has prompted individuals to alter their online spending habits, with 40% gravitating towards approaches that enable better tracking of their expenses. (Shopify)
  20. A noteworthy 51% of mobile commerce consumers employ voice-activated assistants for researching products. (Appetiser)
  21. If they don’t receive a consistent omnichannel experience, 73% of consumers are open to switching to different brands. (Go-Globe)
  22. E-commerce shopping behavior insights are quite eye-opening: 43% of online buyers shop from their beds, 23% while at work, and 20% either in the bathroom or while on the road. (Kinsta)
  23. Interestingly, alcohol consumption has a positive impact on e-commerce sales, as 10% of customers admit to making purchases while intoxicated; men are over twice as likely, with 14% having done so, compared to 6% of women. (Kinsta)
  24. When a prospective buyer can view a video providing information about a product or service in advance, there is a 73% higher likelihood of them completing a purchase. (Kinsta)
  25. The availability of live chat support prompts 38% of customers to make a purchase. (Hostinger)
  26. Approximately 96% of individuals have viewed explanatory videos to gain a better understanding of a product or service. (SemRush)
The availability of live chat support prompts 38% of customers to make a purchase.

Mobile Commerce Statistics

  1. About 92% of the US population, or nearly 309 million households, possess a smartphone. (Consumer Affairs)
  2. A recent study revealed that 96% of individuals in the 18 to 29 age group possess smartphones, while only 61% of those aged 65 and older do. (Consumer Affairs)
  3. Smartphones contribute to approximately 45% of total internet traffic in the United States, and 15% of adults rely on their smartphones as their primary home internet source. (Consumer Affairs)
  4. Roughly 76% of adults have conducted mobile phone transactions for purchases. (Consumer Affairs)
  5. According to Insider Intelligence’s forecast, mobile commerce (m-commerce) is expected to reach $534.18 billion in sales, accounting for 40.4% of total e-commerce sales in 2024. (Insider Intelligence)
  6. Anticipated tablet mobile commerce (m-commerce) sales are projected to decrease to $54.01 billion by 2026, down from the $61.08 billion recorded in 2022. (Insider Intelligence)
  7. The value of mobile shopping in the United States surpasses $400 billion, and it is expected to increase by over 1.5 times within the next two years. (MobiLoud)
  8. When it comes to mobile online shopping, specialized m-commerce applications are the favored choice, capturing 54% of total mobile commerce transactions. (Tidio)
  9. With 20.8 million users engaging daily, Amazon Shopping stands as the iOS platform’s leading choice for mobile commerce. (Tidio)
  10. Notably, in the USA, desktop e-commerce boasts a higher conversion rate of 3.8% as opposed to mobile phone sales, which stand at 2.3%, according to recent e-commerce data. (Omnisend)
  11. The shift to 5G networks is gaining momentum, and it is estimated that there will be 5 billion 5G smartphones in circulation by 2028. (Redline Digital)
  12. Digital wallets like Apple Pay are expected to gain popularity, contributing to an estimated 29.5% growth in mobile payments by 2028. (Redline Digital)
  13. Recent data indicates that 69.4% of internet users have installed a mobile shopping application on their devices. (Supply Gem)
  14. Fashion retailers achieve an 89.3% conversion rate from mobile traffic to actual sales. (Supply Gem)
  15. Mobile devices account for 44% of completed sales in the travel industry. (Supply Gem)
  16. On mobile devices, the average cart abandonment rate stands at 69.02%, whereas desktop devices experience a comparatively lower rate of 62.11%. (Supply Gem)
  17. When confronted with a negative mobile experience, 52% of individuals express a reduced inclination to interact with the brand again. (Kinsta)
  18. By 2025, QR payments will be utilized by 29% of the entire mobile user base. (Hostinger)
  19. By 2024, mobile device sales are estimated to reach $2.5 trillion, surpassing the $2.2 trillion recorded in 2023. (Shopify)

eCommerce Marketing Statistics

  1. According to Yotpo’s survey, purchasing decisions are affected by loyalty programs for 83% of surveyed customers. (Hostinger)
  2. Companies providing a personalized customer experience have a higher chance of being chosen by 76% of consumers. (Hostinger)
  3. Video is utilized as a marketing tool by 91% of enterprises. (Hostinger)
  4. A majority of 54% of consumers express the desire for increased video content from their preferred businesses. (Hostinger)
  5. Websites are owned by 70% of small businesses. (Hostinger)
  6. Between 2018 and the close of 2021, the affiliate sector experienced a 47% growth, and as a result, the global affiliate marketing market is projected to reach $27.78 billion by 2027, with an anticipated Compound Annual Growth Rate (CAGR) of 9.89%. (Cake)
  7. Google search (organic) accounts for 43% of e-commerce website traffic, while 26% is generated through Google Adwords. (Digital Third Coast)
  8. Affiliate marketing is utilized by 81% of brands, with e-commerce platforms being especially suitable candidates. (HubSpot)
  9. Enterprises implementing personalization experience revenue growth in the range of 6-10%. (HubSpot)
  10. Stitch Labs reports that although return customers constitute only 11% of the overall customer base, they contribute 22% of a retailer’s revenue and spend 15% more annually. (Shopify)
  11. Studies suggest that marketers achieve a purchase rate 287% higher when they employ a minimum of three distinct channels in their strategies. (Omnisend)
  12. By promptly sending SMS messages to potential customers who abandoned their shopping carts, Barillance achieved an impressive conversion rate of 20.3%. (SemRush)
  13. Despite the creation of various content forms to convey authentic brand messages, 60% of consumers perceive user-generated content (UGC) as the most authentic. (Hostinger)

Social Media Statistics for eCommerce

  1. Over a quarter (27%) of individuals opt to encounter novel products through social media, surpassing other channels in preference. (HubSpot)
  2. In the past three months, 41% of consumers have come across a product via social media, marking a 14% year-on-year increase.(HubSpot)
  3. Social commerce globally generated $724 billion in revenue in 2022, with projections estimating it to exceed $6 trillion by 2030. (Statista)
  4. Social buyers account for more than 80% of the online population in Thailand, India, and China.(Statista)
  5. The average time spent by individuals on social platforms amounts to 2 hours and 30 minutes. (TechTarget)
  6. Roughly half of Generation Z and millennial demographics engage in shopping through social media. (TechTarget)
  7. Over 70% of internet shoppers utilize social media to endorse the brands they have patronized. (TechTarget)
  8. Approximately 20% of digital shoppers in the United States have reported using Facebook for shopping, while Instagram was utilized by 12%, and YouTube by 9%. (Influencer Marketing Hub)
  9. In a Q3 2022 blog release, TikTok announced that 48% of surveyed users expressed intent to purchase on the platform within the next three months. (Influencer Marketing Hub)
  10. Social networks have been used for purchasing by around 43% of Gen Z women, in contrast to only 37% of men within the same age category. (Influencer Marketing Hub)
  11. Leading the way in social commerce, Facebook attracted approximate 5 million US users who completed purchases on the platform in 2022. (Sprout Social)
  12. Instagram follows closely with around 41 million buyers making transactions. (Sprout Social)
  13. TikTok is also a popular choice, with 23.7 million users engaging in purchases on the platform. (Sprout Social)
  14. Pinterest garners the attention of approximately 15.9 million social shoppers. (Sprout Social)
  15. Targeted advertisements rank as the primary method for social shoppers to discover ideal products, as found in the Sprout shopping study, where 49% of respondents reported finding products through these ads. (Sprout Social)
  16. Recommendations from friends emerge as the most persuasive factors driving consumer purchases on social media platforms. (Sprout Social)
  17. For product or service feedback, 31% of consumers favor utilizing social media. (Hostinger)
  18. Social platforms are employed by approximately 71% of small-to-medium-sized enterprises for self-promotion. (Hostinger)
  19. Engaging brands are more likely to attract purchases, with 61% of consumers showing a higher propensity to buy from them. (Hostinger)
For product or service feedback, 31% of consumers favor utilizing social media Click to post on

Content Marketing Stats

  1. As reported by the Content Marketing Institute, content marketing is integrated into the marketing strategies of 73% of B2B marketers and 70% of B2C marketers. (Search Engine Journal)
  2. In 2021, 91% of marketing professionals who were surveyed by Semrush experienced successful outcomes in their content marketing efforts. (Search Engine Journal)
  3. According to a B2B Content Marketing Study conducted by CMI, 40% of B2B marketers have a documented content marketing strategy, 33% have a strategy that is not documented, and 27% lack a strategy altogether. (Search Engine Journal)
  4. Half of all marketers choose to delegate some of their content marketing responsibilities to external sources. (Search Engine Journal)
  5. Content consumption saw a remarkable 207% increase during the pandemic. (Search Engine Journal)
  6. The majority of marketers, totaling 83%, believe that producing higher quality content less frequently is a more effective approach. (Search Engine Journal)
  7. In a 2022 Statista Research Study involving global marketers, 62% of respondents emphasized the importance of maintaining an “always on” presence for their customers, while 23% favored content-driven communications for personalized targeting purposes. (Search Engine Journal)
  8. Approximately 80% of our survey participants had integrated AI tools into their content marketing approaches, with an additional 10% intending to do so, while a minority of 10% have no intentions of utilizing AI in their content efforts. (Ahrefs)
  9. Content marketing is actively employed by 29% of marketing professionals. (HubSpot)
  10. More than 41% of marketers assess the effectiveness of their content marketing strategy based on sales outcomes. (HubSpot)
  11. In 2024, 50% of marketers intend to boost their expenditure on content marketing initiatives. (HubSpot)
  12. Allocating between 10% and 50% of their content endeavors to content design increases the likelihood of businesses reporting positive outcomes by 33%. (Siege Media)
  13. AI’s impact on the respect for skilled writers and editors is a concern for 62% of content marketers. (Content Marketing Institute)

Email Marketing Stats

  1. Utilizing customized email subject lines led to a 27% boost in distinct open rates and resulted in an 11% increase in the click-to-open rate. (Siege Media)
  2. Email marketing is deemed crucial for their company’s success by over 90% of survey participants. (Constant Contract)
  3. Marketing experts rank email as one of the top three most effective channels, with 79% including it in their selections. (Constant Contract)
  4. The email marketing software market achieved a value of $7.5 billion in 2020, and it is projected to reach $17.9 billion by 2027. (Constant Contract)
  5. Among consumers, 55% favor email as their preferred digital channel for business interactions. (Constant Contract)
  6. For Constant Contact customers, the average open rate reached 34.51% for 200 million sent emails, while the average click rate across all deliveries was 1.33%, with an average bounce rate of 10.28%. (Constant Contract)
  7. The subject line alone influences the email opening decisions of 47% of recipients. (Moosend)
  8. On average, every $1 invested in email marketing yields a return of $44. (Campaign Monitor)
  9. Email newsletters are employed as a primary channel for lead nurturing by 31% of marketers. (Snov)
  10. In 2022, more than 80% of professionals in the field incorporated email newsletters into their marketing strategies, utilizing diverse metrics to assess campaign effectiveness. (Statista)
  11. The age of consumers significantly influences email marketing adoption, as 10% of U.S. millennials and an additional 36% of U.S. Gen Zs in 2022 are less likely to engage, challenging marketers to captivate and prompt the desired response within a narrower window. (Statista)
  12. A marketing message received via email has prompted 60% of consumers to make a purchase. (Porch Group Media)

Expert tip

The age of consumers significantly influences email marketing adoption. Less likely to engage are:

  • 10% of U.S. millennials
  • 36% of U.S. Gen Z

Online Business Statistics per Country

  1. E-commerce is projected to reach a worldwide sales volume of $6.3 trillion in 2024, with sustained growth in the coming years, highlighting its growing profitability as a business model for companies. (Shopify)
  2. China, the leading global exporter, holds the position of the world’s largest e-commerce market, surpassing $3 trillion in total online sales in 2023. (Shopify)
  3. Global e-commerce sales in 2022 surpassed $5.7 trillion, and the projection is for further growth in the years ahead. (Statista)
  4. In 2020, double-digit e-commerce growth was reported by 32 countries. (Search Logistics)
  5. Six major e-commerce firms, including (15%) and (14%) under Alibaba Group, Amazon (13%), (9%), Pinduoduo (4%), and eBay (3%), collectively hold 58% of the global e-commerce market share, with the remaining 5% distributed among prominent retailers such as Rakuten, Walmart,,, Apple, and Shopee. (Big Commerce)
  6. The global e-commerce sector is projected to experience a minor slowdown in growth, with an anticipated 8.6% expansion in both 2025 and 2026, resulting in total sales reaching $6.9 trillion and $7.5 trillion, respectively. (Oberlo)
  7. By 2027, the growth rate in global e-commerce sales is forecasted to be 7.6%, marking the first time overall sales exceed the $8 trillion threshold. (Oberlo)
  8. From 2021 to 2027, experts anticipate a total sales surge exceeding $3 trillion, reflecting a 61.1% increase and demonstrating an average annual growth rate of 8.3%. (Oberlo)
  9. The global expansion is projected to reach a 9% compound annual growth rate (CAGR) up to 2027, although it falls short of the pre-Covid trend of 12% to 14%, it still surpasses the estimated brick-and-mortar retail growth rate of only 4%. (BCG)


  1. The United States ranks second, boasting annual e-commerce sales surpassing $1 trillion, although it remains approximately one-third of China’s yearly e-commerce revenue. (MobiLoud)
  2. The USA’s prominent e-commerce brands in 2023 comprise Amazon with annual sales of US$130.27 billion, Walmart with US$52.40 billion, and Apple with US$30.99 billion. (MobiLoud)
  3. Over the past half-decade, there has been a consistent 17.9% annual growth in retail e-commerce sales. (Search Logistics)
  4. According to the Census Bureau of the Department of Commerce, in the third quarter of 2023, adjusted for seasonal fluctuations but not price changes, U.S. retail e-commerce sales reached $284.1 billion, showing a 2.3 percent (±0.4%) rise from the previous quarter of 2023. (United States Census Bureau)
  5. Total sales for the third quarter of 2023 were estimated at $1,825.3 billion, marking a 1.5 percent (±0.2%) increase from the second quarter of 2023. (United States Census Bureau)
  6. During the third quarter of 2023, e-commerce sales witnessed a 7.6 percent (±1.2%) surge compared to the same period in 2022, while total retail sales grew by 2.3 percent (±0.4%). (United States Census Bureau)
  7. E-commerce sales accounted for 15.6 percent of the total sales in the third quarter of 2023, as reported by the Census Bureau of the Department of Commerce. (United States Census Bureau)
  8. The U.S. eCommerce revenue is primarily driven by the fashion sector, contributing the largest share at 22.0%, followed closely by electronics at 20.8%, while hobby & leisure, DIY, furniture & homeware, care products, and grocery make up the remaining segments with 20.3%, 10.8%, 10.7%, 8.8%, and 6.6%, respectively. (Ecommerce DB)


  1. Leading the e-commerce market in Canada for 2023 are Amazon CA with annual sales of US$11.51 billion, followed by Walmart with US$4.15 billion and Costco with US$2.55 billion in annual sales. (MobiLoud)
  2. During the COVID-19 pandemic, Canada witnessed a booming e-commerce industry, with growth surpassing 70% in 2020 alone. (Search Logistics)
  3. E-commerce revenue from Canadian retail sales amounted to $25.4 billion in 2019, and it is anticipated to surpass $90 billion by 2025. (Search Logistics)
  4. In Canada’s e-commerce landscape, electronics and fashion emerge as the dominant categories, each holding a nearly equal market share, with electronics and media comprising 28%, closely followed by fashion at 27% in 2022. (Statista)
  5. As per Statistics Canada, retail e-commerce sales in Canada reached a record-breaking $3.82 billion in December 2020, surpassing the surge observed in May 2020 ($3.2 billion) attributed to lockdown measures during the COVID-19 pandemic. (International Trade Administration)
  6. Credit cards are the preferred payment method for 59% of Canadian online shoppers, while an additional 20% opt for PayPal. (International Trade Administration)
  7. Within the Canadian retail landscape, the online market currently holds a 14.4% share, and it is projected to experience an average annual growth of 8.9%, reaching 20.3% by 2027. (ECommerce DB)


  1. Australia’s e-commerce sales in 2022 exceeded 29 billion Australian dollars, marking the highest value in the past decade and a substantial rise from 2013 when e-commerce sales were valued at just over 7.4 billion Australian dollars. (Statista)
  2. Australia ranks as the 12th largest eCommerce market, with an anticipated revenue of US$47,364.2 million by 2023, surpassing Brazil, and is projected to achieve a 7.4% compound annual growth rate (CAGR 2023-2027), reaching an estimated market volume of US$63,080.5 million by 2027. (ECommerce DB)
  3. The leading eCommerce platforms/websites in Australia based on monthly visits include eBay (AU) with 69 million, followed by Amazon (AU) with 22.5 million, Woolworths with 20.4 million, JB Hi-Fi with 13.3 million, Big W with 11.9 million, Coles with 10.7 million, Kogan with 10.2 million, Officeworks with 9.45 million, Chemist Warehouse with 9.1 million, and Catch with 8.95 million. (International Trade Administration)
  4. Australia’s social media landscape, boasting more than 13 million active Facebook users, plays a significant role in propelling B2C transactions. (International Trade Administration)
  5. Research conducted by Australia Post indicates that PayPal is the preferred payment method for 48.8 percent of all online transactions. (International Trade Administration)
  6. Credit and debit cards constitute 39.9 percent of online payment methods. (International Trade Administration)
  7. The buy now pay later market is the rapidly expanding segment, contributing to 6.7 percent of online transactions. (International Trade Administration)
  8. Uber Eats maintains its dominant position as the top online food delivery service in Australia, commanding a 38 percent share of the market. (Statista)
  9. Australians continue to embrace online shopping for clothing, footwear, and accessories, with more than 70 percent of consumers making such purchases via the internet in 2022. (Statista)
  10. The pet products category experienced substantial growth, reaching $3.7 billion in 2023-2024, driven by Australia’s high pet ownership rates, with over two-thirds of households owning a pet. (Web Alive)
  11. Australia’s e-commerce industry is poised for remarkable growth, with a projected compound annual growth rate (CAGR) of 10.41% over the next four years, expected to achieve $64.18 billion in sales by 2027. (Web Alive)

The UK

  1. In the UK’s e-commerce landscape for 2023, Amazon UK leads with annual sales of US$15.36 billion, followed by Sainsbury’s and Tesco, both with US$7.04 billion in annual sales. (MobiLoud)
  2. The UK lags behind the US and China in this aspect, with around 50 million regular online shoppers, equating to roughly 74.3% of the population, showcasing a substantial e-commerce market penetration; furthermore, retail e-commerce sales make up 37.5% of the overall UK retail sales. (Search Logistics)
  3. Between 2021 and 2025, specialists forecast a modest annual expansion rate of 5.16% for retail e-commerce sales in the UK. (Search Logistics)
  4. The UK eCommerce market is anticipated to contribute to global growth, with a projected compound annual growth rate (CAGR) of 4.4% from 2023 to 2027, resulting in an estimated market volume of US$186,972.5 million by 2027. Additionally, the UK market is expected to see a 5.8% increase in 2023, further bolstering the overall 8.7% global growth rate in 2023. (Ecommerce DB)
  5. E-commerce sales in the United Kingdom experienced a 4.2% increase in 2022, a significant contrast to the remarkable 46.5% growth witnessed in 2020 at the peak of the COVID-19 pandemic. Projections indicate that e-commerce sales are anticipated to expand by 4.1% in 2026. (Statista)
  6. stands as a prominent digital marketplace in England, attracting approximately 86% of the population as its shoppers. (Anchanto)
  7. The UK’s e-commerce market is projected to be worth approximately USD 280.55 billion in 2024, with expectations of reaching USD 750.80 billion by 2029, experiencing a robust compound annual growth rate (CAGR) of 21.76% throughout the forecast period from 2024 to 2029. (Mordor Intelligence)
  8. As per data from the UK’s Office for National Statistics, online sales constituted 25.9% of total sales for household goods retailers in Great Britain during December 2022, marking an uptick from the preceding month. (Mordor Intelligence)


  1. China holds the top position as the world’s leading e-commerce market, with annual e-commerce sales exceeding $3 trillion, surpassing half of the global online sales volume by a significant margin. (MobiLoud)
  2. China’s leading e-commerce brands in 2023 include with annual sales of US$132.76 billion, Tmall with US$22.19 billion, and with US$16.38 billion. (MobiLoud)
  3. China’s projected online sales for 2023 are expected to surpass the United States’ e-commerce market, which ranks second and is forecasted to be just under $1.2 trillion, nearly tripling in size. (Oberlo)
  4. China is poised to become the world’s first nation where over 50% of total retail sales occur in the online realm. (Search Logistics)
  5. In 2022, China held a dominant 33.9% share of the global e-commerce market in terms of payment value, surpassing the US at $1.8 trillion, while the UK lagged in third place with $287.4 billion. (Global Data)
  6. Online sales in China accounted for over 25% of the country’s physical goods retail, significantly surpassing the global average of 18.8%. (Statista)
  7. In 2020, digital buyers in China surpassed 710 million, and online transactions amounted to $2.29 trillion, with projections indicating an increase to $3.56 trillion by 2024. (International Trade Administration)
  8. A report from the Ali Research Institute revealed that livestreaming e-commerce users in China reached 388 million, constituting 39.2% of the total Chinese internet users. (International Trade Administration)
  9. Chinese consumers have a strong affinity for mobile shopping, as smartphones account for 87.2% of all mobile commerce sales. (Marketing to China)
  10. The China e-commerce sector is projected to experience an annual growth rate of 11.3% from 2022 to 2027. (Mordor Intelligence)
  11. Following a challenging year in 2022, China is poised for a strong recovery, with a projected growth rate of 9.3%, and it is anticipated that the total e-commerce sales will surpass the $3 trillion threshold by 2024. (Insider Intelligence)


  1. Germany’s top e-commerce brands in 2023 include Amazon DE with annual sales of US$16.10 billion, OTTO with US$5.06 billion, and Zalando with US$2.92 billion. (MobiLoud)
  2. France’s e-commerce market in 2023 is led by Amazon FR with annual sales of US$5.14 billion, followed by Shein with US$1.75 billion and Veepee with US$1.57 billion in annual sales. (MobiLoud)
  3. Following a 4.5% decline in 2022, Western Europe is projected to experience a 3.0% growth in e-commerce sales to reach $604.33 billion in 2023, yet it will still fall behind overall retail sales. (Insider Intelligence)
  4. In 2022, Europe’s B2C e-commerce revenue surged from €849 billion in 2021 to €899 billion in 2022, demonstrating resilience in the face of changing economic and political conditions. (Euro Commerce)
  5. -Western Europe dominates as the largest region, commanding a 67% share of Europe’s total B2C turnover for 2022. (Euro Commerce)
  6. Southern Europe comes next, accounting for just 16%, while Central Europe (8%), Northern Europe (7%), and Eastern Europe (2%) contribute relatively smaller proportions to the overall B2C e-commerce turnover. (Euro Commerce)
  7. For example, in Austria, 80% of online shoppers engaged in cross-border buying in 2022, while the figure stood at around 50% for Swedish e-shoppers. (Statista)
  8. The Netherlands witnessed a nearly twofold increase in cross-border e-commerce expenditure, reaching €1 billion in the first quarter of 2023, up from just €564 million in the third quarter of 2020. (Statista)
  9. Belgium, a neighboring country, also demonstrated a penchant for cross-border online shopping, with nearly 70% of Belgian e-shoppers making purchases from sellers outside their borders (both EU and non-EU) in 2022. (Statista)
  10. Despite its relatively smaller scale, Europe is emerging as a prominent contender in the eCommerce arena, with forecasts indicating it will attain a market size of around US$750 billion by 2027, underscoring its robust and vigorous expansion. (ECommerce DB)


  1. The top online retail platform in Russia is Wildberries, an e-commerce marketplace that covers diverse product categories and was established in 2004. (Statista)
  2. In 2022, Wildberries achieved sales exceeding 1.6 trillion Russian rubles within the Russian market, while its primary rival, Ozon, reported approximately 786 billion Russian rubles in domestic sales. (Statista)
  3. Russia ranks as the 10th largest eCommerce market, with an estimated revenue of US$64,318.3 million expected by 2023, surpassing Canada’s position, and anticipates a compound annual growth rate (CAGR 2023-2027) of 5.5%, reaching a projected market size of US$79,674.9 million by 2027. (ECommerce DB)
  4. The Russian eCommerce market played a role in the global growth rate of 8.7% in 2023. (ECommerce DB)
  5. Hobby & Leisure represents the largest sector, contributing to 23.8% of Russia’s eCommerce revenue. (ECommerce DB)
  6. Cross-border eCommerce reached $5.5 billion in 2018, comprising 23% of the overall online orders made by Russian consumers, marking a 34% increase from 2017. (ESW)\
  7. The Russian eCommerce market is dominated by Electronics & Media, comprising 29% of revenue, followed by Fashion at 26%, and then Toys, Hobby & DIY with a 20% share, while Furniture & Appliances make up 14%, and Food & Personal Care contributes 11% of the eCommerce revenue. (ECommerce Germany)

AI Online Business Stats

  1. In 2023, AI is anticipated to drive a 59% increase in product recommendations sales within the e-commerce industry. (Emizen Tech)
  2. The global market for AI-powered e-commerce solutions is projected to attain $16.8 billion by 2030. (Emizen Tech)
  3. By 2032, the E-commerce AI sector is expected to reach $45.72 billion, experiencing an 18.45% CAGR from 2023 to 2032. (Emizen Tech)
  4. The retail market is poised to achieve a value of USD 49.09 billion and expand at a CAGR of 38.05% between 2022 and 2028. (Emizen Tech)
  5. Approximately 35% of companies have already integrated AI into their operations, while 42% explored AI in 2022. (Emizen Tech)
  6. Generative AI is anticipated to have a significant influence on the expansive global eCommerce industry, valued at $5.920 trillion. (Master of Code)
  7. In 2022, more than 33% of individuals between the ages of 18 and 35 utilized augmented or virtual reality to visualize furniture in their living spaces. (Statista)
  8. AI-driven personalization tools are viewed by consumers as intrusive, with as many as 40% of online shoppers feeling uneasy about their use. (Statista)
  9. The chatbot market had a 2021 valuation of $525.7 million and is projected to reach $3.99 billion (approximately $12 per individual in the US) by 2030, demonstrating a compound annual growth rate of roughly 25.7%. (CXO Today)
  10. When AI-driven returns reduction technology is implemented by 89% of e-commerce businesses, they observe a substantial decline in return rates, resulting in a 15% decrease in return-related expenses while concurrently enhancing customer satisfaction by 20%. (CXO Today)
  11. Retailers who utilize AI to identify and prevent return fraud have experienced a 40% reduction in fraudulent returns, leading to an average annual savings of $250,000. (CXO Today)
  12. Approximately 28% of leading eCommerce firms at the forefront of the industry have integrated AI and machine learning platforms, highlighting the growing importance and adoption of these technologies within the fiercely competitive online retail market. (Zipdo)

Internet Business Statistics in the Future

  1. Statista predicts that the total transaction value will experience an annual growth rate (CAGR 2023-2027) of 11.79%, reaching a projected sum of 14.79 trillion USD by 2027. (Gitnux)
  2. A projection suggests that eCommerce will account for 95% of all purchases by the year 2040. (Gitnux)
  3. Among entrepreneurs who have a business website, 70% anticipate a growth rate of at least 25% in the next three to five years, compared to 64% of those who do not have a website. (Gitnux)
  4. The eCommerce Market is on track to reach a revenue of $3,567.00 billion by 2024. (Statista)
  5. Anticipated growth suggests that the market will achieve an annual growth rate (CAGR 2024-2028) of 8.95%, resulting in a market volume of $5,026.00 billion by 2028. (Statista)
  6. The eCommerce Market is projected to have 2.5 billion users by 2028. (Statista)
  7. User penetration is set to be 29.9% in 2024 and is expected to increase to 34.1% by 2028. (Statista)
  8. In the upcoming four years, it’s anticipated that this figure will increase by 56%, reaching slightly above $8.1 trillion by 2026. (The Social Shepherd)
  9. The projected earnings of online global retail sail by 2027 amount to an astonishing $27.15 trillion.(Profile Tree)