Top Voice Search Statistics for 2024

  1. By the end of 2024, global adoption of voice assistants is projected to reach 8.4 billion, doubling from 4.2 billion in 2020. (Source: Doorfinder)
  2. Voice search assistants accurately answer 93.7% of search queries. (Source: Yaguara)
  3. In 2023, an estimated 125.2 million people worldwide will use voice assistants. (Source: Yaguara)
  4. 60% of voice search users report frequently using voice search when they are alone. (Source: Yaguara)
  5. A 93% satisfaction rate with voice assistants underscores their effectiveness and reliability in meeting user needs. (Source: Doorfinder)
  6. The majority of voice search results originate from the top three traditional web search results. (Source: Invoca)

Voice Search Statistics Worldwide

Voice Search in the US

  1. Voice assistants are used by 62% of residents in the US. (Source: Yaguara)
  2. In the US, voice search is mainly used for checking the weather (75%), playing music (71%), and getting news (64%), showcasing its versatility. (Source: Doorfinder)
  3. In the United States, 36% of residents own a smart speaker. (Source: Yaguara)
  4. 50% of Americans use voice search features on a daily basis. (Source: Yaguara)
  5. 45% of Americans rely on voice search technology as the foundation of their buyer journeys. (Source: Semrush)
  6. 58% of smartphone users in the US employ voice search to find information about products or services. (Source: Semrush)
  7. Statista Consumer Insights survey results confirm Amazon’s dominant position as the market leader in the smart speaker segment in the United States. (Source: Statista)

Voice Search in the UK and Europe

  1. The European Speech Recognition market is expected to expand by 14.28% (2024-2030), reaching US$4.01 billion by 2030. (Source: Statista)
  2. More than a third of individuals in the U.K. and Germany incorporate voice search technology into their buyer journeys. (Source: Semrush)
  3. In 2022, 46% of respondents from the United Kingdom indicated using Amazon’s Alexa. (Source: Statista)
  4. Among all respondents in the UK, Google’s voice assistant is the least used. (Source: Statista)
  5. Europe hosts 217 Speech and Voice Recognition startups, such as Babbel, Nuance, Speechmatics, Rasa, and Trint. (Source: Tracxn)

Google Voice Search Statistics

  1. Google Assistant boasts a monthly user base of 500 million people worldwide. Source: Yaguara)
  2. Google Assistant stands out as one of the most popular digital assistants, used by 36% of users. (Source: Yaguara)
  3. Google Assistant accurately understands queries 100% of the time and delivers correct answers nearly 93% of the time. (Source: Yaguara)

Amazon Alexa Statistics

  1. 71.6 million people in the United States prefer Amazon Alexa for their smart assistant needs. (Source: Yaguara)
  2. Alexa held approximately 45% of the market share. (Source: BusinessDIT)
  3. By the end of 2025, forecasts predict over 130 million Amazon Echo speakers shipped globally. (Source: Yaguara)
  4. According to Amazon, 25% of households in the United States had at least one Alexa device. (Source: BusinessDIT)
  5. Alexa is accessible on 60,000 devices and is connected to 100 million devices. (Source: BusinessDIT)

Siri Statistics and Facts

  1. More than 45% of voice assistant users prefer Apple Siri over other digital assistants. (Source: Yaguara)
  2. Nearly 98% of smartphone users reported trying Siri at least once in their lifetime. (Source: Yaguara)
  3. More than 500 million electronic devices worldwide feature Siri. (Source: Yaguara)
  4. (Source: Yaguara)
  5. 62%t of iPhone users reported using Siri while driving or in their cars. (Source: Yaguara)
  6. Siri’s original voice came from Susan Bennett, a voice-over artist. (Source: WifiTalents)

Voice Assistant Usage Statistics

  1. Google Assistant and Siri each capture 36% of the user base, highlighting the competitive landscape of digital assistant usage. (Source: Doorfinder)
  2. 71% of internet users prefer conducting queries through voice search rather than typing. (Source: Yaguara)
  3. 71% of people use Voice Assistants primarily for playing music. (Source: Yaguara)
  4. 51% of consumers employ voice search to research restaurants. (Source: Invoca)
  5. 58% of consumers aged 25-34 use voice search daily, while 43% of consumers aged 55 and above use voice search weekly. (Source: UpCity)
  6. 64% of respondents use Android phones rather than iPhones to conduct voice searches. (Source: UpCity)
  7. 58% of consumers use voice search to discover local business information. (Source: Invoca)

Voice Search Recognition Statistics

  1. The speech recognition market is anticipated to reach a value of $8.53 billion by 2024. (Source: Yaguara)
  2. The speech recognition market is projected to grow at a CAGR of 14.84% from 2024 to 2030, reaching $19.57 billion. (Source: Yaguara)
  3. Google’s speech recognition now accommodates more than 100 languages, broadening its global reach and improving accessibility. (Source: Doorfinder)

SEO and Voice Search Statistics

  1. The typical loading time for a voice search results page is 4.6 seconds. (Source: Yaguara)
  2. 22.8% of SEO professionals cited voice search as the most influential emerging factor in SEO. (Source: Yaguara)
  3. 27% of searches in the Google App are now conducted by voice. (Source: Synup)
  4. 50% of voice search results depend on a featured snippet to provide users with information. (Source: Synup)
  5. 22% of voice search queries are for local content. (Source: Synup)
  6. Voice search queries typically consist of longer sentences, averaging about 29 words in length. (Source: Synup)
50% of voice search results depend on a featured snippet to provide users with information. Click to post on

Voice Search Trends

  1. Amazon leads the smart speaker market in the US, while Siri and Google Assistant dominate on mobile devices. (Source: Semrush)
  2. Smart speaker sales are projected to exceed $30 billion by the close of 2024.  (Source: Yaguara)
  3. Weather queries and “near me” searches rank as the most popular uses for voice assistants. (Source: Semrush)
  4. The specific keyword usage (such as “best,” “easy,” “free,” “top,” “list,” etc.) in voice searches is predicted to increase by 20%. (Source: Synup)
  5. By 2024, approximately 80% of voice searches are expected to be conversational, differing from traditional search methods. (Source: Synup)


In 2023, there were 125.2 million voice search users.

(Source: Yaguara)

Voice search adoption has surged in recent years and is expected to persist through 2024. By the end of 2024, global adoption of voice assistants is projected to reach 8.4 billion, doubling from 4.2 billion in 2020. 

(Source: Doorfinder)

Weather queries and Near me searches rank as the most popular uses for voice assistants.

(Source: Semrush)