Top Shopify Statistics for 2024

  1. Shopify powers 4.80 million websites spanning across 175 countries. (Source: Demand Sage)
  2. According to the International Trade Association, China still maintains its global dominance in eCommerce sales, comprising more than 50% of worldwide retail sales. In 2022, total online sales surpassed the $3 trillion threshold. (Source: Shopify)
  3. Following China and the US, the United Kingdom ranks as the third-largest eCommerce market, holding a 4.8% share of retail eCommerce sales, with Japan at 3% and South Korea at 2.5% following closely behind. (Source: Shopify)
  4. Shopify has facilitated the creation of more than 4 million eCommerce stores. (Source: Mailmodo)
  5. As of December 2023, Shopify remains the leading eCommerce platform in the USA, representing 29% of the entire eCommerce usage distribution in the country, according to Builtwith. (Source: Pagefly)
  6. Shopify commands a 32% share of the eCommerce platform market. (Source: Exploding Topics)
  7. Shopify boasts a valuation exceeding $100 billion while yielding an annual revenue of $4.6 billion. (Source: Exploding Topics)
  8. In recent years, Canada’s eCommerce giant, Shopify, has witnessed a significant surge in its stock price, rising from $10.10 in December 2017 to $64.6 in July 2023. (Source: The Social Shepherd)
  9. In 2024, Shopify sellers are expected to connect with a customer base exceeding 700 million buyers. (Source: Demand Sage)
  10. On a global scale, over 25,000 domains are utilizing Shopify Plus. (Source: Creative Marketing)
  11. More than 75,000 stores on Shopify specialize in selling clothing. (Source: Charle Agency)
  12. The leading countries for Shopify stores are as follows: 43.8% (1,040,424) of Shopify stores are located in the United States, 7.5% (177,030) in the United Kingdom, 5.4% (128,792) in Canada, and 4.9% (115,467) in Australia. (Source: Store Leads)
  13. During its 18 years of operation, Shopify has generated sales exceeding $886 billion. (Source: Shopify)
  14. Shopify’s Custom Theme is the most widely used theme, currently being utilized by over 12.7K stores. (Source: Demand Sage)
  15. eCommerce businesses from more than 175 countries rely on Shopify as their preferred platform. (Source: Pagefly)
  16. The Gross Merchandise Value (GMV) of Shopify in the United States is projected to surpass 145 billion U.S. dollars by 2024, whereas in 2020, Shopify’s GMV was just 62.88 billion U.S. dollars, for reference. (Source: Statista)
  17. Approximately 28% of Shopify’s total revenue is derived from subscription fees. (Source: Style Factory)
A pie chart of Shopify stores by country statistics.

Global Shopify Statistics

  1. Shopify is accessible in over 20 languages. (Source: LinkedIn)
  2. As of January 2024, Shopify’s market capitalization stands at $94.81 billion. (Source: Demand Sage)
  3. Shopify, on the other hand, commands a 16.36% share of the global eCommerce market. (Source: Yaguara)
  4. As of 2023, Shopify Plus accounts for 0.11% of the global eCommerce market share. (Source: Yaguara)
  5. Globally, there are a total of 48,426 Shopify Plus stores. (Source: Yaguara)
  6. Shopify boasts a daily active user base exceeding 2.1 million. (Source: Fundera
  7. Around 10,000 major brands utilize Shopify, with notable companies such as Nestle and Pepsi among its users. (Source: LinkedIn)

Shopify Growth Statistics

  1. In the first quarter of 2024, Shopify stores experienced a 7.7% quarter-over-quarter growth. (Source: Store Leads)
  2. Year-over-year, there was a substantial 37% increase in Shopify stores during the first quarter of 2024. (Source: Store Leads)
  3. At present, Shopify powers nearly 4.36 million websites. (Source: Enterprise Today)
  4. The success rate of eCommerce stores on Shopify typically falls within the range of 5% to 10%, indicating that out of every 100 businesses utilizing Shopify, only approximately 5 to 10 of them achieve success. (Source: Cirkle Studio)
At present, Shopify powers nearly 4.36 million websites. Click to post on

Shopify Company Statistics

  1. As of December 31, 2023, Shopify employs a workforce of over 8,300 individuals. (Source: Shopify)
  2. Shopify’s app store currently hosts over 13,000 apps. (Source: Shopify)
  3. Shopify’s theme store offers a selection of 70 themes. (Source: Shopify)
  4. Within Shopify’s network, there are over 780 experts available. (Source: Shopify)

Shopify Stores Statistics

  1. 670,059 of Shopify stores offer a range of 1 to 9 different products. (Source: Store Leads)
  2. 416,264 of Shopify stores feature a selection of 10 to 24 different products. (Source: Store Leads)
  3. 320,351 of Shopify stores present customers with 25 to 49 different product options. (Source: Store Leads)
  4. 283,716 of Shopify stores present customers with 50 to 99 different products and 277,083 stores offer 100 to 249 different products (Source: Store Leads)
  5. More than 50% of Shopify stores achieve repeat purchases. (Source: Growth Devil)
A funnel chart of Shopify store statistics.

Shopify Merchant Statistics

  1. The Shopify platform is employed by more than 2 millions merchants to sell their products. (Source: Backlinko)
  2. The United States, with over 874,500 merchants, accounts for half of the total Shopify merchants worldwide. (Source: Yaguara)
  3. Within the regions of Europe, the Middle East, and Africa, 25% of Shopify merchants, which equates to 437,250 sellers, are situated. (Source: Backlinko)
  4. Shopify provides merchants access to a vast selection of over 25.8 million third-party apps. (Source: Fundera)
  5. The Shopify POS option is utilized by over 100,000 merchants. (Source: Fundera)
  6. Porto stands as the most favored Shopify theme, employed by 40,000 merchants. (Source: Fundera)

Shopify Market Statistics

  1. Among the top million eCommerce sites, Shopify and Shopify Plus collectively hold a 25% share. This share is divided into two categories: Shopify Plus stores at 4% and regular Shopify stores at 21%. (Source: Enterprise Today)
  2. Competing platforms following Shopify include WooCommerce at 24%, Magento at 7%, Wix stores at 3%, with others comprising 41% of the market share. (Source: Enterprise Today)
  3. Shopify surpasses WooCommerce with a 19% market share among the top 100,000 websites. (Source: Yaguara)

Shopify Plus Statistics

  1. As of 2023, there are over 13,000 active Shopify Plus stores worldwide, taking advantage of the benefits offered by Shopify’s enterprise-level platform, with nearly 1,000 of them located in the UK. Plus brands like Whole Foods Market typically experience higher growth in gross merchandise volume and profit. (Source: Charle Agency)
  2. As of the end of 2023, the primary countries utilizing Shopify Plus include the US (48%), the UK (9.9%), Australia (6%), and Canada (5.9%). (Source: Pagefly)
  3. Shopify Plus annual sales revenues typically fall within the range of $1 million to $500 million. (Source: Charle Agency)
  4. Instagram is utilized by 77% of Shopify Plus stores. (Source: Store Leads)
  5. Facebook is employed by 74.3% of Shopify Plus stores. (Source: Store Leads)
  6. LinkedIn is embraced by 54.2% of Shopify Plus stores. (Source: Store Leads)
A column chart of Shopify Plus statistics.

Shopify App Statistics

  1. The Product Reviews Shopify app is installed in 21.7% of Shopify stores. (Source: Store Leads)
  2. The Geolocation Shopify app is installed in 19.7% of Shopify stores. (Source: Store Leads)
  3. The Shopify Inbox Shopify app is installed in 16.7% of Shopify stores. (Source: Store Leads)
  4. The App Store is utilized by 87% of Shopify merchants, indicating widespread but not universal adoption. (Source: Shop Theme Detector)
  5. The average price of a product in the Shopify App Store is $19.14, with the majority of apps having a median price of $4. (Source: Shop Theme Detector)
  6. On average, Shopify store owners allocate $120 monthly for app expenses, underscoring the significance of these investments. (Source: Stop Theme Detector)

Traffic and Sales Statistics

  1. The conversion rates for Shopify stores are as follows: 4.29% for email, 3.04% for search, 2.93% for direct, and 1.81% for social. (Source: Fundera)
  2. In 2023, during Black Friday and Cyber Monday, Shopify achieved a record-breaking $7.5 billion in sales. (Source: Charle Agency)
  3. On average, each customer brings in $92 in revenue for Shopify stores. (Source: Mailmodo)
  4. The average add-to-cart rate for Shopify stores is 4.6%. (Source: Mailmodo)
  5. Mobile devices account for 79% of the traffic on Shopify. (Source: Gorgias)
  6. Analyzing data from over 10,000 Gorgias-using merchants, we discovered that customers placing multiple orders generate 300% more revenue, constituting 44% of total revenue despite making up just 21% of most brands’ customer base. (Source: Gorgias)
  7. Shopify sellers’ marketing emails achieve a conversion rate of approximately 4.29%, surpassing the conversion rates of SMS marketing, social media marketing, and pay-per-click advertising. (Source: Gorgias)
  8. Global Shopify eCommerce sales are projected to reach $7 trillion by the conclusion of 2025. (Source: Enterprise Today)
  9. Other countries contributing to the total traffic include the United Kingdom (7.66%), with a 13.71% increase, Canada (4.68%) with an 11.98% increase, India (4.53%) with a 7.71% increase, Australia (4.5%) with a 9.88% increase, while the remaining countries collectively account for approximately 44.74%. (Source: Enterprise Today)
  10. Organic search generates 53% of Shopify’s traffic, while 4.32% comes from referrals. (Source: Enterprise Today)
  11. Anticipating 2024, online retail sales are expected to account for a substantial 21.2% of total retail sales. Notably, in 2022, mobile shopping through Shopify merchants dominated, comprising a significant 69% of sales during Black Friday Cyber Monday (BFCM). (Source: The Social Shepherd)
A bar chart of shopify traffic and sales statistics.

Frequently Asked Questions

According to 32 Wall Street analysts who have provided 12-month price targets for Shopify in the last three months, the average price target is $79.01. The high forecast is $100.00, while the low forecast is $56.00. On average, this price target signifies a 2.98% change from the last recorded price of $76.72.

Shopify Starter – $5/month
Basic Shopify – $29/month
Shopify – $79/month
Advanced Shopify – $299/month
Shopify Plus – $2000/month

The global eCommerce market was valued at $3,896,640.0 million in 2022 and is projected to reach $7,014,845.0 million by 2028, experiencing a compound annual growth rate (CAGR) of 10.29% from 2022 to 2028. eCommerce refers to the buying and selling of products via online services or the Internet.