My grandmother always used to tell me that it wasn’t what you know, it’s who you know. And I’ve learned from experience, that is as true with blogging as it is within anything else. That is why blogger outreach is a critical step for promotion, but so many blog owners fail to complete it.
And I totally get it, you’ve already got a busy schedule, and fitting in one more task might seem too much. But trust me, by reaching out to other websites, you can improve your site’s traffic and authority, which helps bring more value from your hard work.
In this article, I’ll give you the details of the effective blogger outreach tactics and tools that can help you. I know that using just a few of these can skyrocket your traffic and the value of your blog. So do you want to take your blog to the next level?
What Is Blogger Outreach?
Blogger outreach involves reaching out to pertinent bloggers and journalists through customized emails to showcase your product or content. The main aim is to persuade influential individuals with significant, relevant audiences to discuss your offerings and provide links to your website.
Types of Blogger Outreach
The following are some of the most common types of blogger outreach:
- Sponsored Posts
- Product Reviews
- Product Features
- Giveaways
- Blogger Events
- Guest Posting
- Link Partnerships
- Influencer Outreach
1. Sponsored Posts
A sponsored post refers to content posted on social media, blogs, videos, or traditional media platforms that a brand pays for to target its key audience online.
Paid sponsorships: Brands can engage specific users, often influencers, to create promotional content on their behalf. In this arrangement, the brand negotiates compensation with the influencer, who then generates an authentic post directed at their audience. Similar to boosted posts, there are regulations mandating users to disclose sponsored content through hashtags or explicit declarations.
2. Product Reviews
Another common strategy adopted by businesses involves sending their products to bloggers in exchange for reviews. These reviews can take various forms, such as videos, blog posts, or social media photos.
The allure of receiving complimentary items often generates excitement among bloggers even before they’ve had a chance to try the product. This approach leverages the bloggers’ influence and audience engagement to reach a wider audience and generate positive publicity for the product or brand. Approximately 95% of consumers consult reviews before making a purchase.
Expert opinion
“Reviews and testimonials work a lot like word of mouth. Slick visuals and sales materials may not entirely convince you. However, a positive comment or recommendation from someone you trust may be all you need to make a decision to buy.”
Neil Patel
Co-founder @ NP Digital
3. Product Features
Product features encompass the unique characteristics or attributes of a product that offer value to consumers and differentiate it within the market landscape. They can range from tangible aspects like the battery life of an electronic device to material properties such as the type of fabric used in a suitcase.
These features play a crucial role in enhancing the overall appeal and functionality of the product, influencing consumers’ purchasing decisions and satisfaction levels. By understanding and highlighting these features, businesses can effectively communicate the benefits of their products to potential customers and gain a competitive edge in the marketplace.
4. Giveaways
Hosting a giveaway is a mutually beneficial strategy for both bloggers or influencers and brands alike. In this arrangement, the brand provides the prize, while the blogger or influencer takes charge of organizing the competition. Giveaways can be conducted across various platforms such as YouTube, blogs, or social media channels.
Regardless of the chosen platform, these giveaways tend to garner significant attention and engagement from a large number of participants. As a result, they offer invaluable exposure and visibility for the brand, reaching a broader audience and potentially generating increased interest and loyalty among consumers.
Additionally, giveaways can foster positive brand associations and create opportunities for further collaboration between brands and influencers in the future. Hosting an Instagram contest or giveaway can accelerate your follower growth by 70% within three months compared to not hosting any contest at all.
Hosting an Instagram contest or giveaway can accelerate your follower growth by 70% within three months compared to not hosting any contest at all. Click to post on5. Blogger Events
Businesses that are keen on expanding their online and offline footprint organize blogger events strategically. These events vary from casual coffee gatherings to immersive weekend training sessions partnered with companies like Nike. In every instance, they serve as a win-win scenario for both the business and the blogger.
The business arranges the event, providing attendees with a pleasant experience and perhaps even samples of their products, in exchange for online exposure. This exposure may manifest through social media updates, YouTube content, blog entries, or a blend of these platforms.
6. Guest Posting
Guest blogging, also known as “guest posting,” involves writing content for another company’s website. Typically, guest bloggers contribute to blogs within their industry to achieve several objectives, including attracting traffic back to their website.
Guest posting is commonly used as a strategy for building backlinks, expanding reach, and establishing authority in a particular field or industry. It benefits both the guest author, who gains exposure to a new audience, and the hosting website, which receives fresh content and potentially increased traffic. According to Optinmonster, 60% of blogs publish 1-5 guest posts per month, which contributes significantly to their website traffic.
7. Link Partnership
Use Slack groups and communities to identify potential link partners. A link partner is someone who has a relevant website and agrees to link to your website. These partners are essential for effective link-building and improving your Search Engine Optimization (SEO) efforts.
The concept of a link partner encompasses a broad range of individuals who operate their own websites and link to other web pages. Finding link partners is generally straightforward, as there are numerous individuals actively offering their services as link partners. However, it’s crucial to exercise caution and consider certain factors.
8. Influencer Outreach
Influencer outreach is a strategic approach to identifying and connecting with influencers, often on social media platforms, to leverage their reach and audience to promote a brand or product.
In the early stages of your business, each instance of a satisfied client mentioning your brand represents a small victory. However, when an influencer endorses your products or services, it’s akin to leaping forward by two steps.
Influencers, particularly those with substantial followings, are perceived as authorities within their specific niche. Their opinions and reviews hold significant sway over the purchasing decisions of many individuals. Approximately 51% of marketers engage in partnerships with up to 10 influencers annually.
Best Tools for Bloggers Outreach
I know from experience that doing blogger outreach manually can be time-consuming. Using tools can be a great way to be more time efficient.
1. Hunter
With Hunter, users can easily locate email addresses associated with specific individuals or organizations. This capability is particularly beneficial for startups seeking to establish connections with key stakeholders, potential clients, investors, or industry influencers.
2. Pitchbox
Pitchbox is a software platform designed for outreach and link-building purposes. It streamlines the process of finding influencers, bloggers, and websites relevant to a particular niche or industry, and facilitates communication with them for collaboration opportunities such as guest posting, sponsored content, or product reviews.
3. BuzzStream
BuzzStream is a software platform that helps streamline and manage influencer outreach and link-building campaigns for digital marketers and SEO professionals. BuzzStream simplifies the process of building relationships with influencers and websites for various collaboration opportunities, such as guest posting, product reviews, and sponsored content.
4. BuzzSumo
BuzzSumo is a content research and social media analytics tool used by marketers and content creators to discover popular and trending content across various platforms. It provides insights into the most shared content on social media platforms, identifies key influencers in specific niches, and helps users understand audience engagement trends.
5. Traackr
Traackr is an influencer marketing platform that helps businesses identify, manage, and measure influencer relationships. It provides tools for discovering relevant influencers based on specific criteria such as audience demographics, engagement metrics, and niche expertise.
6. Tomoson
Tomoson is the first software as a service geared towards influencer & micro-influencer outreach. It allows brands to find influencers in various niches and industries, send product samples for review or endorsement, and manage influencer campaigns effectively.
7. ContentMarketer
ContentMarketer is a content marketing platform that helps users streamline and optimize their content promotion efforts. It offers features for content discovery, outreach, and distribution, allowing users to identify relevant influencers and websites for content promotion, automate outreach campaigns, and track performance metrics.
8. Inkybee
Inkybee is a software platform designed for influencer discovery and outreach in the field of digital marketing. It provides tools for identifying relevant influencers across various industries and niches, managing outreach campaigns, and tracking influencer engagement.
9. Klear
Klear is a full-scale influencer marketing platform for brands and agencies. It offers real-time data across major social media networks, including Instagram, Twitter, Facebook, YouTube, TikTok, and Twitch, enabling informed decision-making and effective influencer campaign management.
10. GroupHigh
GroupHigh is an influencer marketing platform designed to streamline the process of identifying and connecting with influencers relevant to a brand’s target audience. It provides tools for influencer discovery, outreach, and relationship management.
Best Blogger Outreach Services
There are also some blogger outreach services that you can use. Here I’ve listed some of the best services you can use.
1. LinkBuilder
LinkBuilder is a link-building agency tailored for streamlining and enhancing the process of link-building in digital marketing strategies. It assists users in identifying relevant websites and influencers for building backlinks to their websites. The tool provides features for prospecting, outreach, and managing link-building campaigns.
2. Page One Power
Page One Power is an SEO agency specializing in strategic content creation and sustainable link building. They offer a range of services including link-building strategy development, outreach, content creation, and link analysis.
3. BibiBuzz
BibiBuzz’s focus lies on finding out what will make them stand out from their competitors, and how to motivate a site owner to give them that link. They believe any link-building client should be fully informed of how links are earned and where they come from.
4. FATJOE
FATJOE is a digital marketing company specializing in SEO and link-building services. They offer a range of services including content creation, blogger outreach, and link-building campaigns aimed at improving clients’ search engine rankings and online visibility.
5. Outreach Crayon
With a client base of over 550 agencies, Outreach Crayon specializes in scalable link-building and content marketing campaigns. Their services include blogger outreach, infographic outreach, and broken link building. They also offer blogger outreach, niche edits, broken link building, disavow packages, e-commerce product descriptions, blog writing, and product videos.
6. Loganix
Loganix offers a range of services including local SEO, citation building, guest posting, and content creation aimed at improving clients’ search engine rankings and online visibility. With a focus on quality and effectiveness, Loganix helps businesses enhance their online presence through strategic SEO initiatives.
7. No BS Marketplace
NO-BS Marketplace serves as a platform that connects businesses with digital publishers. It enables SEO professionals, business owners, and website owners to obtain high-quality content that is created and published by various media outlets, magazines, bloggers, and online publications legitimately.
8. LinkBuildingHQ
Link Building HQ specializes in providing white-label link-building services tailored specifically for agencies. These services are designed to help agencies enhance their clients’ SEO strategies by acquiring high-quality backlinks from a diverse range of industries.
Conclusion
Blogger outreach is an essential component of any comprehensive digital marketing strategy, encompassing various techniques such as link building, guest posting, and social media engagement. I’ve used these tactics with my previous blog, ThriveMyWay.com, and it helped establish the brand and drove traffic to my website. As a result, I started earning revenue quicker than most bloggers.
By leveraging blogger outreach services, brands can connect with influential bloggers and relevant influencers within their niche, effectively increasing brand awareness and reaching their target audience.
With the right strategy and approach, blogger outreach can significantly enhance a brand’s online presence, improve search engine rankings, and drive traffic to its website. Whether executed in-house or through an SEO company, effective blogger outreach is a powerful tool for achieving long-term success in content marketing and influencer marketing efforts.
Frequently Asked Questions
