C2B Statistics and Facts for Marketers to Know
- Global eCommerce sales are projected to grow 39% over the upcoming years, signaling the enduring presence of C2B eCommerce in the market. (Source: Statista)
- C2B eCommerce will continue to gain popularity, especially considering that eCommerce surged by an astonishing 55% even after Covid. (Source: Forbes)
- As of 2024, the count of digital buyers stands at 2.71 billion. (Source: Oberlo)
- Over a third of the US workers, approximately 59 million people, are engaged in the gig economy. (Source: Fortunly)
- In 2023, an estimated 64 million people were engaged in freelance work in the United States. (Source: Statista)
- About 95% of consumers refer to reviews before making a purchase. (Source: Webinar Care)
C2B Marketing Statistics and Facts
- 60% of consumers indicated that local search results featuring high-quality images motivate them to make a decision. (Source: BrightLocal)
- 80% of shoppers used a mobile phone while inside a physical store to search for product reviews, compare prices, or locate alternative store locations. (Source: OuterBox)
- Reviews on social media platforms, particularly on Twitter, enhance social commerce. (Source: Yotpo)
- Approximately 70% of internet consumers show a preference for blog posts over advertisements. (Source: BKA Content)
- AdSense is used by 5.08% of all websites that utilize publisher ad servers. (Source: SimilarTech)
- 87% of consumers admit to being influenced by an influencer’s recommendation when making purchasing decisions. (Source: Charle)
C2B eCommerce Platform Statistics
- The freelance platforms market is estimated at USD 6.56 billion in 2024 and is anticipated to grow to USD 14.17 billion by 2029. (Source: Mordor Intelligence)
- Upwork boasts representation from over 180 countries. (Source: Upwork)
- Fiverr currently serves over 4.2 million active buyers across more than 160 countries worldwide. (Source: Search Logistics)
- SurveyMonkey facilitates conversations for over 2 million people daily. (Source: SurveyMonkey)
- The Upwork marketplace offers services across more than 125 categories. (Source: Upwork)
- Airbnb boasts a user base exceeding 150 million globally, with bookings surpassing 1.5 billion stays. (Source: Search Logistics)
- As of July 2022, over 30 million individuals have pledged monetary support to Kickstarter projects. (Source: Statista)
- Amazon Associates dominates the affiliate market share, holding 47.3% of it. (Source: OptinMonster)
C2B eCommerce Trends
- In 2024, the use of AI-generated text for product descriptions, videos, and photography advertising is expected to increase. (Source: Artios)
- Augmented reality integrates with shopping experiences to provide customers with fresh perspectives on products, enhancing their shopping journey. (Source: Artios)
- Predictive analytics is poised to mitigate inventory stockouts by forecasting demand accurately. (Source: Artios)
Georgi Todorov
Author
Georgi Todorov is a self-taught entrepreneur and content creator with authorship in a broad range of publications. Featured in Entrepreneur, Forbes, and BBC. He founded 'Create & Grow' to help people create and grow their online business.