C2B Statistics and Facts for Marketers to Know

  1. Global eCommerce sales are projected to grow 39% over the upcoming years, signaling the enduring presence of C2B eCommerce in the market. (Source: Statista)
  2. C2B eCommerce will continue to gain popularity, especially considering that eCommerce surged by an astonishing 55% even after Covid. (Source: Forbes)
  3. The count of digital buyers is estimated at 2.77 billion for 2025, up from 2.71 billion in 2024. (Source: Oberlo)
  4. Over a third of the US workers, approximately 59 million people, are engaged in the gig economy. (Source: Fortunly)
  5. In 2023, an estimated 64 million people were engaged in freelance work in the United States. (Source: Statista)
  6. About 95% of consumers refer to reviews before making a purchase. (Source: Webinar Care)

C2B Marketing Statistics and Facts

  1. 60% of consumers indicated that local search results featuring high-quality images motivate them to make a decision. (Source: BrightLocal)
  2. 80% of shoppers used a mobile phone while inside a physical store to search for product reviews, compare prices, or locate alternative store locations. (Source: OuterBox)
  3. Reviews on social media platforms, particularly on X (formerly Twitter), enhance social commerce. (Source: Yotpo)
  4. Approximately 70% of internet consumers show a preference for blog posts over advertisements. (Source: BKA Content)
  5. AdSense is used by 5.08% of all websites that utilize publisher ad servers. (Source: SimilarTech)
  6. 87% of consumers admit to being influenced by an influencer’s recommendation when making purchasing decisions. (Source: Charle)
Approximately 70% of internet consumers show a preference for blog posts over advertisements. Click to post on

C2B eCommerce Platform Statistics

  1. The freelance platforms market is estimated at USD 8.9 billion in 2026 and is anticipated to grow to USD 21.97 billion by 2031, a CAGR of 16.32%. (Source: Mordor Intelligence)
  2. Upwork boasts representation from over 180 countries. (Source: Upwork)
  3. Fiverr reported 2.7 million annual active buyers as of June 30, 2026 (down 21.9% year over year), while annual spend per buyer rose 15.6% to $368. (Sources: Fiverr Q2 2026 results, Search Logistics)
  4. SurveyMonkey facilitates conversations for over 2 million people daily. (Source: SurveyMonkey)
  5. The Upwork marketplace offers services across more than 125 categories. (Source: Upwork) 
  6. Airbnb has more than 5.5 million hosts and over 9 million active listings in 220+ countries and regions, with more than 2.5 billion guest arrivals all-time. (Sources: Airbnb, Search Logistics) 
  7. As of July 2022, over 30 million individuals have pledged monetary support to Kickstarter projects. (Source: Statista)
  8. Amazon Associates dominates the affiliate market share, holding 47.3% of it. (Source: OptinMonster)
C2B platforms usage statistics represented by a bar chart.

C2B eCommerce Trends

  1. The use of AI-generated text for product descriptions, videos, and photography advertising continues to increase. (Source: Artios)
  2. Augmented reality integrates with shopping experiences to provide customers with fresh perspectives on products, enhancing their shopping journey. (Source: Artios)
  3. Predictive analytics is poised to mitigate inventory stockouts by forecasting demand accurately. (Source: Artios)

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