Launching a SaaS product or startup comes with many challenges, especially when it comes to gaining visibility. With over 50,000 new startups launching annually, standing out is crucial for growth.
This surge highlights how critical visibility and SEO are for startups. Leveraging free submission platforms not only boosts exposure but also generates valuable backlinks, strengthening a company’s search.
One effective way to increase exposure is by submitting your product to free online directories and platforms. These not only help potential customers discover your business but also offer opportunities for valuable backlinks to boost your SEO efforts. In fact, over 52% of marketers agree that link building is one of the most challenging yet crucial aspects of SEO strategy.
In this article, we’ll explore 20 free platforms where you can submit your startup or SaaS product to increase visibility and strengthen your online presence through SEO-friendly backlinks.
1. Product Hunt
- Website: producthunt.com
- DR: 91
- Organic Traffic: 1.1M
- Backlink Type: Do-follow
- Description: Product Hunt is a community-based platform that allows startups and tech products to get discovered by early adopters, influencers, and investors.
- How to Get Listed: Submit your product by creating a free account. Fill in product details, upload images or videos, and launch your product for the community to discover.
2. Crunchbase
- Website: crunchbase.com
- DR: 90
- Organic Traffic: 4.4M
- Backlink Type: No-follow
- Description: Crunchbase is one of the most recognized directories for startups, investors, and companies seeking funding or visibility.
- How to Get Listed: Create a company profile by signing up for a free account. Enter your startup’s information, including team, location, and funding. Keep it updated to increase visibility.
3. Betalist
- Website: betalist.com
- DR: 73
- Organic Traffic: 7K
- Backlink Type: Do-follow
- Description: Betalist is a platform that allows early-stage startups to showcase their product to early adopters and potential users who want to try new tools.
- How to Get Listed: Submit your startup by filling out the form. You’ll need to describe your product, add a logo, and include a link to your website. Wait for approval, which usually takes a few days.
4. AlternativeTo
- Website: alternativeto.net
- DR: 80
- Organic Traffic: 1.4M
- Backlink Type: Do-follow
- Description: AlternativeTo lists software and startup products as alternatives to existing tools. It is frequently visited by users looking for new solutions to replace existing ones.
- How to Get Listed: Submit an app or software by registering for a free account. Provide details about your SaaS or startup, including its category and competitors it might replace.
5. G2
- Website: g2.com
- DR: 91
- Organic Traffic: 1.5M
- Backlink Type: No-follow
- Description: G2 is a popular platform where businesses can list their software and get reviews from users to build credibility.
- How to Get Listed: Create a product profile by signing up and filling out details like features, categories, and pricing. G2 will review your submission before it goes live.
6. Capterra
- Website: capterra.com
- DR: 90
- Organic Traffic: 903K
- Backlink Type: No-follow
- Description: Capterra helps SaaS and software businesses get discovered by users seeking specific tools, especially in B2B sectors.
- How to Get Listed: List your software by filling out the required fields about your SaaS product. Once submitted, Capterra will review and publish it on their platform.
7. StartupBase
- Website: startupbase.io
- DR: 52
- Organic Traffic: 412
- Backlink Type: Do-follow
- Description: StartupBase is a community for showcasing and discovering early-stage startups, providing great exposure for new businesses.
- How to Get Listed: Submit your startup by creating a free account, then provide information about your product, logo, and category. It usually gets listed quickly after review.
8. Indie Hackers
- Website: indiehackers.com
- DR: 80
- Organic Traffic: 12.5K
- Backlink Type: No-follow
- Description: Indie Hackers is a community of entrepreneurs and builders sharing their experiences and product launches, offering exposure and potential backlinks.
- How to Get Listed: Join Indie Hackers and share your story or progress updates. This can help build your brand and get a backlink on your profile.
9. GrowthHackers
- Website: growthhackers.com
- DR: 78
- Organic Traffic: 4.1K
- Backlink Type: No-follow
- Description: GrowthHackers is a community focused on growth marketing and startups. It’s a platform where you can share case studies and product launches to drive traffic.
- How to Get Listed: Post content such as case studies, blog posts, or product launches. Engage with the community to generate backlinks and traffic.
10. SaaSHub
- Website: saashub.com
- DR: 71
- Organic Traffic: 16.2K
- Backlink Type: Do-follow
- Description: SaaSHub is a marketplace for software products, allowing SaaS companies to showcase their offerings to potential users.
- How to Get Listed: Submit your SaaS product by creating an account and providing product information such as pricing and features.
11. F6S
- Website: f6s.com
- DR: 82
- Organic Traffic: 215K
- Backlink Type: No-follow
- Description: F6S is a startup community where founders can find resources, funding, and talent, while also getting listed for visibility.
- How to Get Listed: Register your startup by creating a free account and filling out your company’s information. You can use it to attract funding and talent as well.
12. GetApp
- Website: getapp.com
- DR: 84
- Organic Traffic: 345.5K
- Backlink Type: No-follow
- Description: GetApp allows businesses to list their software for reviews and comparisons, making it an excellent place to get visibility.
- How to Get Listed: Create a vendor profile and submit your software. Add product information, pricing, and features to get listed on the platform.
13. Clutch
- Website: clutch.co
- DR: 90
- Organic Traffic: 1.3M
- Backlink Type: No-follow
- Description: Clutch is a B2B ratings and review platform for businesses, especially for software, SaaS, and services companies.
- How to Get Listed: Submit your company by creating an account and filling out your profile with case studies, reviews, and services offered.
14. Launching Next
- Website: launchingnext.com
- DR: 47
- Organic Traffic: 431
- Backlink Type: Do-follow
- Description: Launching Next helps startups and SaaS products get visibility by sharing their product launches with a community of early adopters.
- How to Get Listed: Submit your startup by providing a brief description, product details, and a link to your website. Listings are typically reviewed within a few days.
15. SideProjectors
- Website: sideprojectors.com
- DR: 70
- Organic Traffic: 2.1K
- Backlink Type: Do-follow
- Description: SideProjectors is a marketplace for side projects and early-stage startups where founders can list their projects to attract feedback or collaborators.
- How to Get Listed: Submit your project by creating an account, then provide your project’s details including a link to your website.
16. PitchBook
- Website: pitchbook.com
- DR: 82
- Organic Traffic: 1.2M
- Backlink Type: No-follow
- Description: PitchBook is a powerful resource for companies looking to attract investors, partners, or acquirers by listing their startup profiles, funding details, and more.
- How to Get Listed: Create a profile here by filling out your company’s details, funding rounds, and achievements. This platform is widely used by investors.
17. AllTopStartups
- Website: alltopstartups.com
- DR: 64
- Organic Traffic: 1.1K
- Backlink Type: No-follow
- Description: AllTopStartups is a blog and startup directory offering advice, product listings, and startup resources to founders and early-stage companies.
- How to Get Listed: Submit your startup here by filling out your company information and providing your product’s URL.
18. Hacker News (Show HN)
- Website: news.ycombinator.com
- DR: 90
- Organic Traffic: 836.3K
- Backlink Type: No-follow
- Description: Hacker News (run by Y Combinator) has a section called “Show HN,” where startup founders can showcase their products to a tech-savvy audience.
- How to Get Listed: Post your startup here under the “Show HN” tag by creating an account. Provide a brief description and link to your site or product.
19. Showcase
- Website: showcase.fm
- DR: 57
- Organic Traffic: 4.3K
- Backlink Type: Do-follow
- Description: Showcase is a platform designed for SaaS startups to present their product features and unique selling points to an engaged community of tech enthusiasts.
- How to Get Listed: Submit your SaaS product by creating an account, providing product details, and uploading images or videos.
20. TechPluto
- Website: techpluto.com
- DR: 46
- Organic Traffic: 676
- Backlink Type: No-follow
- Description: TechPluto offers a platform for startups to get featured and gain visibility among tech enthusiasts and potential investors through press releases and reviews.
- How to Get Listed: Submit your startup here by filling out the form with your product details and URL. TechPluto may publish an article or review based on your submission.
Conclusion
Building visibility for your SaaS or startup can feel daunting, but you have valuable, free tools at your disposal. By submitting to these platforms, you not only reach a wider audience but also enhance your SEO through quality backlinks. Use these resources to give your business the exposure it deserves and start seeing real growth!
Georgi Todorov
Author
Georgi Todorov is a self-taught entrepreneur and content creator with authorship in a broad range of publications. Featured in Entrepreneur, Forbes, and BBC. He founded 'Create & Grow' to help people create and grow their online business.
