Black Friday Marketing Automation Tools Deals 2026
Black Friday 2026 falls on 27 November and Cyber Monday on 30 November. This list covers 23 marketing automation tools that ran a Black Friday or Cyber Monday offer in 2025. For each one you get what the product does, last year’s offer, the regular price the vendor shows today and what to check before you buy.
Most 2026 Black Friday offers for marketing automation tools are not announced yet. This list shows what each tool offered for Black Friday and Cyber Monday 2025, starting with tools covered in this article. Use it to plan, and check the vendor page for current pricing.
- 23 products are listed, each with the source where the 2025 offer was seen.
- Largest 2025 discounts on this list: CleverTap (90%), Kit (60%), OttoKit (57%), Uncanny Automator (50%).
- No vendor on this list has published a 2026 offer yet. Most are announced in November.
- Last checked: 5 October 2026. There are no affiliate links in this list.
All marketing automation tools deals in one table
Select a name to jump to the details.
| Product | Type | 2025 Black Friday deal | 2026 status | Regular price today |
|---|---|---|---|---|
| HubSpot | CRM | Up to 40% off the Starter Customer Platform | not announced yet | free tools available; Marketing Hub Starter regular price $20 per month per seat (USD); Professional starts at $800 per month |
| Brevo | Email marketing | 40% off annual Starter and Standard plans | not announced yet | see vendor site |
| Omnisend | Email and SMS marketing | 30% off paid plans for 3 months (until 1 Dec 2025) | not announced yet | Free plan (250 contacts, 500 emails per month); Standard shown at $11.20 per month for 500 contacts and Pro at $41.30 per month for 2,500 contacts (USD, 30% off the first 3 months) |
| ActiveCampaign | Marketing automation | Up to 15% off annual plans | not announced yet | see vendor site |
| CleverTap | Customer engagement | 90% off CleverTap Essentials for 6 months (10 Nov – 30 Nov 2025) | not announced yet | from $85 per month (Core, up to 5,000 monthly active users); 30-day trial; Pro and Ultimate prices are not listed |
| Kit | Email marketing | 60% off for 3 months on the Creator monthly plan | not announced yet | see vendor site |
| OttoKit | Workflow automation | 57% off lifetime plans (17 Nov – 5 Dec 2025) | not announced yet | from $12 per month (Pro, billed monthly) or $108 per year; one-time Pro licence $499; free plan with 250 tasks per month |
| Uncanny Automator | WordPress automation | 50% off all Pro plans (until 30 Nov 2025) | not announced yet | from $240 per year (Basic, 1 site, shown as $20 per month billed annually; regular $25 per month); a free version is on WordPress.org |
| Moosend | Email marketing | 50% off the first year on annual Pro plans (until 1 Dec 2025) | not announced yet | see vendor site |
| Snov.io | Cold outreach | 50% off annual plans, 10% off monthly plans (24 Nov – 3 Dec 2025) | not announced yet | from $39 per month (Starter, billed monthly, 1,000 credits, 5,000 recipients); renewable free trial plan with 50 credits |
| Saleshandy | Cold outreach | 50% off annual outreach plans (17 Nov – 1 Dec 2025) | not announced yet | from $41 per month (Starter, billed monthly) or $34 per month billed annually at $408; 7-day free trial |
| MailBluster | Email marketing | 50% off Pro plan upgrades + up to 30% off email sending (19 Nov – 3 Dec 2025) | not announced yet | Free Starter plan (up to 3,000 emails in total); Pro $5 per month billed yearly plus $0.60 per 1,000 emails; Managed from $15.30 per month billed yearly (USD) |
| EngageBay | CRM | 40% off all plans (14 Nov – 5 Dec 2025) | not announced yet | from $14.99 per user per month (Basic, All-in-One, billed monthly); free plan with 250 contacts |
| SendX | Email marketing | 40% off any first-time subscription (21 Nov – 1 Dec 2025) | not announced yet | from $9.99 per month (single plan, billed monthly; price scales with contacts) |
| Reply.io | Cold outreach | 40% off annual Reply plans (until 5 Dec 2025) | not announced yet | from $59 per month (Starter email volume plan, 1,000 active contacts, billed monthly) or $49 per month billed annually; 14-day trial |
| GetResponse | Email marketing | Up to 30% off all paid plans for the first year (20 Nov – 4 Dec 2025) | not announced yet | from $19 per month (Starter, billed monthly) or $15.58 per month on the 12-month plan; free trial |
| Sender | Email marketing | 30% off annual plans, 20% off monthly plans (until 5 Dec 2025) | not announced yet | see vendor site |
| Mailmodo | Email marketing | 30% off annual subscription plans (until 5 Dec 2025) | not announced yet | see vendor site |
| EmailOctopus | Email marketing | 30% off all annual plans (until 1 Dec 2025) | not announced yet | see vendor site |
| lemlist | Cold outreach | 30% off all plans (28 Nov – 1 Dec 2025) | not announced yet | Email plan $69 per month billed monthly or $55 per month with annual billing (USD); Multichannel $109 per month; 14-day free trial |
| MailerLite | Email marketing | 25% off all annual plans (3 months free) (18 Nov – 16 Dec 2025) | not announced yet | from $12 per month (Comfort, billed monthly); free plan for up to 250 subscribers and 2,500 monthly emails |
| SmartReach | Cold outreach | 20% off annual plans for the first year (27 Nov – 3 Dec 2025) | not announced yet | from $29 per month (Email Outreach Basic, USD, monthly); Sales Engagement Basic $39 per month; 14-day free trial, no free plan listed |
| CleverReach | Email marketing | 20% off annual plans (until 1 Dec 2025) | not announced yet | from EUR 15 per month (Basic, billed monthly, up to 5,000 recipients); free Lite plan with 250 recipients and 1,000 emails per month |
CRM
HubSpot
HubSpot is a customer platform that brings marketing, sales and customer service together around one set of customer data. It includes a CRM, marketing automation, email marketing, landing pages, live chat, a help desk and AI agents, with more than 2,000 app integrations.
hubspot.com, captured October 2026.
- CRM with unified customer data
- Marketing automation and email marketing
- Sales pipeline and customer service tools
- 2,000+ third-party app integrations
- Best for
- Small to enterprise businesses that want marketing, sales and service teams on one CRM.
- Regular price
- free tools available; Marketing Hub Starter regular price $20 per month per seat (USD); Professional starts at $800 per month (vendor pricing page, checked 5 October 2026)
- Before you buy
- Check that Starter discounts are for new customers only, the marketing contact limits, and the one-time onboarding fee on Professional and Enterprise.
Visit HubSpot2025 offer seen at: emailtooltester.com
Email marketing
Brevo
Brevo is a customer engagement platform for marketing, sales and customer relationships. It sends email, SMS, WhatsApp and push campaigns, handles transactional messages through SMTP or API, and includes marketing automation, live chat, a chatbot and sales pipelines.
brevo.com, captured October 2026.
- Email, SMS and WhatsApp campaigns
- No-code marketing automation
- Transactional email by SMTP or API
- Sales pipelines and live chat
- Best for
- Small and mid-size businesses that want email, SMS and a CRM in one platform.
- Regular price
- No list price was readable on the vendor’s site on 5 October 2026. Check the pricing page before you compare the discount.
- Before you buy
- Plans are sized by emails per month; check the volume you need, included seats, and the 10% saving on yearly billing.
Visit Brevo2025 offer seen at: emailtooltester.com
Email and SMS marketing
Omnisend
Omnisend is an email and SMS marketing platform for ecommerce brands on Shopify, WooCommerce, BigCommerce, Wix and similar platforms. It includes prebuilt automations for welcome, abandoned cart and post-purchase messages, campaigns across email, SMS and web push, and signup forms and popups.
omnisend.com, captured October 2026.
- Prebuilt automations for welcome, cart recovery and post-purchase
- Campaigns across email, SMS and web push
- Signup forms and popups without coding
- AI help for copy, send time and segments
- Best for
- Online stores that want email, SMS and push campaigns connected to their ecommerce platform.
- Regular price
- Free plan (250 contacts, 500 emails per month); Standard shown at $11.20 per month for 500 contacts and Pro at $41.30 per month for 2,500 contacts (USD, 30% off the first 3 months) (vendor pricing page, checked 5 October 2026)
- Before you buy
- The shown prices include a 30% discount for the first three months and rise with contact count; SMS is charged separately.
Visit Omnisend2025 offer seen at: moosend.com
Marketing automation
ActiveCampaign
ActiveCampaign is a marketing automation platform that uses AI agents to plan and run customer communications. It covers email, SMS and WhatsApp, builds automations for customer journeys, and connects with more than 1,000 other applications; pricing depends on the number of contacts.
activecampaign.com, captured October 2026.
- Automation across email, SMS and WhatsApp
- AI agents that draft campaigns
- Integrations with 1,000+ apps
- Segmentation that widens on higher plans
- Best for
- Businesses of any size that want automated email and messaging tied to customer data.
- Regular price
- No list price was readable on the vendor’s site on 5 October 2026. Check the pricing page before you compare the discount.
- Before you buy
- Price depends on contact count and plans are shown billed annually; check user seats per plan (1 on Starter and Plus) and the 14-day trial.
Visit ActiveCampaign2025 offer seen at: emailtooltester.com
Customer engagement
CleverTap
CleverTap is an all-in-one customer engagement platform for apps and websites. It combines customer data and analytics with segmentation, personalization and campaign orchestration, and sends messages across push notifications, email, WhatsApp, SMS, RCS, in-app and web channels, with CleverAI built in.
clevertap.com, captured October 2026.
- Push, email, WhatsApp, SMS, RCS and in-app messaging
- Customer data, analytics and segmentation
- Experimentation and optimization tools
- Best time to send optimization
- Best for
- Product and marketing teams that run retention campaigns for a mobile app or web product.
- Regular price
- from $85 per month (Core, up to 5,000 monthly active users); 30-day trial; Pro and Ultimate prices are not listed (vendor pricing page, checked 5 October 2026)
- Before you buy
- Check your monthly active user count: Core covers up to 5,000 MAU and higher tiers are priced separately.
Visit CleverTap2025 offer seen at: snov.io
Email marketing
Kit
Kit, formerly ConvertKit, is an email marketing and newsletter platform for independent creators. It provides an email designer, visual automations, landing pages and forms for growing a list, and tools to sell digital products, paid newsletters and newsletter sponsorships.
kit.com, captured October 2026.
- Email designer with templates
- Visual automations for welcome and launch sequences
- Landing pages and forms without code
- Selling digital products and paid newsletters
- Best for
- Authors, bloggers, podcasters, coaches and other creators building a paid or free newsletter.
- Regular price
- No list price was readable on the vendor’s site on 5 October 2026. Check the pricing page before you compare the discount.
- Before you buy
- Paid prices are for 1,000 subscribers and rise with list size; compare the yearly discount with what the free plan already covers.
Visit Kit2025 offer seen at: emailtooltester.com
Workflow automation
OttoKit
OttoKit is an AI workflow automation platform. You build automations in a visual builder, add AI agents that make decisions and can pause for human approval, and connect a WordPress site to more than 1,500 apps through its WordPress plugin, with forms, tables and logs included.
ottokit.com, captured October 2026.
- Visual automation builder with AI agents
- WordPress plugin that connects 1,500+ apps
- Human-in-the-loop approval steps
- Logs and replay, global variables, MCP server
- Best for
- WordPress site owners and small teams that want to automate tasks between plugins and outside apps.
- Regular price
- from $12 per month (Pro, billed monthly) or $108 per year; one-time Pro licence $499; free plan with 250 tasks per month (vendor pricing page, checked 5 October 2026)
- Before you buy
- Compare the one-time and yearly prices and check the monthly task limit (Pro has 5,000 tasks); refunds are available for 14 days.
Visit OttoKit2025 offer seen at: ottokit.com
WordPress automation
Uncanny Automator
Uncanny Automator is an AI and automation plugin for WordPress. You build recipes from triggers and actions that connect your plugins and outside apps, and an AI agent lets you set things up by chat. The site lists 250+ integrations, 990+ triggers and 850+ actions.
automatorplugin.com, captured October 2026.
- Recipe builder with triggers, actions and conditions
- 250+ integrations with plugins and apps
- Uncanny AI Agent for chat-based setup
- Scheduled automations, delays and loops
- Best for
- WordPress site owners who want their plugins and apps to work together without custom code.
- Regular price
- from $240 per year (Basic, 1 site, shown as $20 per month billed annually; regular $25 per month); a free version is on WordPress.org (vendor pricing page, checked 5 October 2026)
- Before you buy
- Check the site limit per plan (1, 10 or 50) and note that renewal is at full price after the first year.
Visit Uncanny Automator2025 offer seen at: saaspirate.com
Email marketing
Moosend
Moosend is an email marketing and marketing automation platform for sending campaigns, automating marketing tasks and growing an audience. It includes a workflow builder, landing page and form builders, audience segmentation, A/B testing, real-time reporting, an AI writer and transactional email.
moosend.com, captured October 2026.
- Marketing automation with workflow builder
- Landing page and subscription form builders
- A/B testing and audience segmentation
- 130+ email templates and AI writer
- Best for
- Small and mid-size businesses and online stores that want email automation priced by list size.
- Regular price
- No list price was readable on the vendor’s site on 5 October 2026. Check the pricing page before you compare the discount.
- Before you buy
- Pro pricing depends on contact list size; compare monthly, bi-annual (15% off) and annual (20% off) billing, and use the 30-day trial.
Visit Moosend2025 offer seen at: moosend.com
Cold outreach
Snov.io
Snov.io is a lead generation and outreach automation platform. According to its site it helps users find leads, enrich them with emails and phone numbers, verify addresses, warm up mailboxes and send email and LinkedIn outreach campaigns, with a sales CRM included.
snov.io, captured October 2026.
- Email finder and B2B leads database
- Email verifier and email warm-up
- Drip campaigns and multichannel outreach
- Sales CRM with HubSpot and Pipedrive integrations
- Best for
- Sales teams and agencies that want prospecting, verification and email sequences in one tool.
- Regular price
- from $39 per month (Starter, billed monthly, 1,000 credits, 5,000 recipients); renewable free trial plan with 50 credits (vendor pricing page, checked 5 October 2026)
- Before you buy
- Check monthly credit and recipient limits, whether the discount needs annual billing, and that LinkedIn automation is a paid add-on.
Visit Snov.io2025 offer seen at: snov.io
Cold outreach
Saleshandy
Saleshandy is a multichannel outbound sales platform for finding leads, sending personalized outreach and managing replies. Its site lists a B2B lead finder, sequences across email, calls, LinkedIn and WhatsApp, automatic email warm-up and a unified inbox with a built-in CRM.
saleshandy.com, captured October 2026.
- Multichannel sequences across email, calls, LinkedIn and WhatsApp
- B2B lead finder with 852M+ contacts
- Automatic warm-up and domain health checks
- Unified inbox with built-in CRM
- Best for
- Outbound sales teams and agencies sending cold email from many mailboxes.
- Regular price
- from $41 per month (Starter, billed monthly) or $34 per month billed annually at $408; 7-day free trial (vendor pricing page, checked 5 October 2026)
- Before you buy
- Check the active prospect and monthly email limits per plan, the number of users, and what the plan costs at renewal.
Visit Saleshandy2025 offer seen at: snov.io
Email marketing
MailBluster
MailBluster is an email marketing platform for sending bulk promotional emails at low cost, either through your own SMTP provider such as Amazon SES or through its managed sending. It includes a drag and drop email composer, list segmentation, A/B testing and real-time reporting.
mailbluster.com, captured October 2026.
- Drag and drop email composer
- List segmentation by opens, clicks or purchases
- A/B testing of campaign variations
- Real-time tracking of opens, clicks, bounces and conversions
- Best for
- Small businesses and email marketers who send large volumes and want to control sending costs.
- Regular price
- Free Starter plan (up to 3,000 emails in total); Pro $5 per month billed yearly plus $0.60 per 1,000 emails; Managed from $15.30 per month billed yearly (USD) (vendor pricing page, checked 5 October 2026)
- Before you buy
- On bring-your-own-SMTP plans you also pay per 1,000 emails and Amazon SES fees, so add those to the subscription price.
Visit MailBluster2025 offer seen at: wishup.co
CRM
EngageBay
EngageBay is an all-in-one CRM platform for small businesses and startups that combines marketing, sales and customer service tools in a single product. It includes email marketing and automation, landing pages, a sales pipeline with deal management, a helpdesk and live chat.
engagebay.com, captured October 2026.
- Email marketing, sequences and automation workflows
- Sales CRM with pipeline and deal management
- Helpdesk ticketing and live chat
- Landing pages and web forms
- Best for
- Small businesses and startups that want marketing, sales and support tools in one subscription.
- Regular price
- from $14.99 per user per month (Basic, All-in-One, billed monthly); free plan with 250 contacts (vendor pricing page, checked 5 October 2026)
- Before you buy
- Pricing is per user; check contact and branded email limits per plan, and compare annual (8% off) with biennial (15% off) billing.
Visit EngageBay2025 offer seen at: woorise.com
Email marketing
SendX
SendX is email marketing software for creating, sending and automating email campaigns. It includes newsletter campaigns, drip campaigns, visual automation workflows, forms, landing pages and popups, segmentation and A/B split testing, and charges by number of contacts with unlimited email sends.
sendx.io, captured October 2026.
- Newsletter and drip campaigns with A/B split testing
- Visual automation workflows and segmentation
- Forms, landing pages and popups
- Unlimited sends, priced by contacts
- Best for
- Publishers and small businesses that email their list often and want unlimited sends.
- Regular price
- from $9.99 per month (single plan, billed monthly; price scales with contacts) (vendor pricing page, checked 5 October 2026)
- Before you buy
- Price scales with contact count; check the cost at your list size and the 60-day refund terms, which have account size limits.
Visit SendX2025 offer seen at: snov.io
Cold outreach
Reply.io
Reply.io is a sales outreach platform that automates multichannel prospecting. It runs conditional sequences across email, LinkedIn, WhatsApp, SMS and calls, gives access to a B2B contact database, warms up mailboxes automatically and offers Jason AI, an AI SDR agent for autonomous outreach.
reply.io, captured October 2026.
- Multichannel sequences: email, LinkedIn, WhatsApp, SMS and calls
- Access to 1+ billion B2B contacts
- Automatic email warm-up and deliverability suite
- Jason AI SDR agent
- Best for
- Sales teams and agencies that run outbound sequences across email and LinkedIn.
- Regular price
- from $59 per month (Starter email volume plan, 1,000 active contacts, billed monthly) or $49 per month billed annually; 14-day trial (vendor pricing page, checked 5 October 2026)
- Before you buy
- Check active contact limits, whether you need the per-user Multichannel plan, and that discounts apply to annual billing.
Visit Reply.io2025 offer seen at: reply.io
Email marketing
GetResponse
GetResponse is a marketing platform that combines email marketing, marketing automation and SMS. It also provides a landing page creator, website builder, signup forms and popups, conversion funnels, webinar software and a course creator for people who sell content.
getresponse.com, captured October 2026.
- Email marketing and autoresponders
- Marketing automation and customer journeys
- Landing pages, website builder and popups
- Webinar software and course creator
- Best for
- Small businesses and course creators who want email, landing pages and webinars together.
- Regular price
- from $19 per month (Starter, billed monthly) or $15.58 per month on the 12-month plan; free trial (vendor pricing page, checked 5 October 2026)
- Before you buy
- Check the price at your contact list size, the number of users per plan, and the 12-month price against monthly billing.
Visit GetResponse2025 offer seen at: getresponse.com
Email marketing
Sender
Sender is an email marketing platform for creating, automating and sending emails. It has a drag and drop email builder, automation and segmentation, popups, forms and landing pages, plus SMS marketing and transactional emails, and a free plan for up to 2,500 subscribers.
sender.net, captured October 2026.
- Drag and drop email builder with 100+ templates
- Email automation and unlimited segmentation
- Popups, forms and landing pages
- SMS marketing and transactional emails
- Best for
- Small businesses and online stores looking for low-cost email and SMS marketing.
- Regular price
- No list price was readable on the vendor’s site on 5 October 2026. Check the pricing page before you compare the discount.
- Before you buy
- Check subscriber and monthly email limits at your list size, and that the 30% annual discount is for first-time users.
Visit Sender2025 offer seen at: reply.io
Email marketing
Mailmodo
Mailmodo is an email marketing platform that uses AI to create emails, build journeys, automate campaigns and deliver reports. It also lets you add interactive AMP elements such as polls, forms, quizzes and games inside emails that work in major email clients.
mailmodo.com, captured October 2026.
- AI email template generator and automation builder
- Interactive AMP emails with forms, polls and quizzes
- AI segment generator and campaign analyzer
- Email API services
- Best for
- Marketing teams that want automated email journeys and interactive forms or polls inside the email itself.
- Regular price
- No list price was readable on the vendor’s site on 5 October 2026. Check the pricing page before you compare the discount.
- Before you buy
- Check the contact and email sending credit limits per plan, and that listed prices assume annual billing (20% lower than monthly).
Visit Mailmodo2025 offer seen at: moosend.com
Email marketing
EmailOctopus
EmailOctopus is an email marketing platform focused only on email, without extra channels such as SMS. It lets you build emails in a drag and drop editor, set up automation workflows, organize subscribers with tags and segments, and schedule campaigns to send later.
emailoctopus.com, captured October 2026.
- Drag and drop email editor
- Automation workflows
- Tags and segmentation for subscribers
- Free plan for 2,500 subscribers and 10,000 emails per month
- Best for
- Small businesses, newsletter publishers, authors and clubs that want low-cost email marketing.
- Regular price
- No list price was readable on the vendor’s site on 5 October 2026. Check the pricing page before you compare the discount.
- Before you buy
- The Pro price upgrades automatically as your list grows, so check the cost at your subscriber count; yearly billing saves 10%.
Visit EmailOctopus2025 offer seen at: emailtooltester.com
Cold outreach
lemlist
lemlist is an outbound sales platform for finding leads and contacting them across several channels. It combines a lead database of more than 650 million contacts with email finding and verification, multichannel sequences over email, LinkedIn, calls, SMS and WhatsApp, and deliverability tools.
lemlist.com, captured October 2026.
- 650M+ lead database with email finder and verifier
- Multichannel sequences across email, LinkedIn, calls and WhatsApp
- Unified inbox for replies
- Deliverability monitoring and alerts
- Best for
- Sales reps, founders and agencies that run outbound prospecting across email and LinkedIn.
- Regular price
- Email plan $69 per month billed monthly or $55 per month with annual billing (USD); Multichannel $109 per month; 14-day free trial (vendor pricing page, checked 5 October 2026)
- Before you buy
- Check the monthly email volume and sender limits, and that data enrichment and intent signals are paid add-ons.
Visit lemlist2025 offer seen at: wishup.co
Email marketing
MailerLite
MailerLite is a digital marketing platform built around email marketing, automation and website building. Users create newsletters in a drag and drop editor, set up automated emails, build landing pages, websites and signup forms, and can sell digital products and paid newsletter subscriptions.
mailerlite.com, captured October 2026.
- Drag and drop newsletter editor with AI writing assistant
- Email automation and A/B testing
- Landing pages, website builder and signup forms
- Digital product sales and paid newsletters
- Best for
- Creators, bloggers and small businesses that want simple email marketing with a free tier.
- Regular price
- from $12 per month (Comfort, billed monthly); free plan for up to 250 subscribers and 2,500 monthly emails (vendor pricing page, checked 5 October 2026)
- Before you buy
- Price rises with subscriber count, so check the cost at your list size and the 10% saving on annual billing.
Visit MailerLite2025 offer seen at: woorise.com
Cold outreach
SmartReach
SmartReach.io is cold email software that also covers LinkedIn, calls and WhatsApp outreach in one platform. It includes unlimited sending inboxes with inbox rotation, email warmup and verification, a B2B lead finder and CRM syncing for sales teams, agencies and recruiters.
smartreach.io, captured October 2026.
- Unlimited sending email accounts with inbox rotation
- Free email verification and warmup
- B2B Lead Finder with 300M+ contacts
- Native CRM integrations with HubSpot, Salesforce, Pipedrive and Zoho
- Best for
- B2B sales teams, agencies and recruiters running multichannel outbound campaigns.
- Regular price
- from $29 per month (Email Outreach Basic, USD, monthly); Sales Engagement Basic $39 per month; 14-day free trial, no free plan listed (vendor pricing page, checked 5 October 2026)
- Before you buy
- Check the active prospect and monthly email limits of the Basic plans, and how many calling and LinkedIn seats each tier includes.
Visit SmartReach2025 offer seen at: wishup.co
Email marketing
CleverReach
CleverReach is an email marketing and newsletter platform with a drag-and-drop editor, automation workflows, recipient management and reporting. It is GDPR-compliant with EU server locations and connects to CMS, CRM and ecommerce systems such as Shopify, WordPress, Zapier and Salesforce.
cleverreach.com, captured October 2026.
- Drag-and-drop editor with free newsletter templates
- Automation workflows with ready-made templates
- A/B testing, scheduled sending and heat mapping
- Recipient segmentation, tagging and double opt-in forms
- Best for
- Small and mid-sized businesses, especially in the EU, that want GDPR-compliant newsletters and automation.
- Regular price
- from EUR 15 per month (Basic, billed monthly, up to 5,000 recipients); free Lite plan with 250 recipients and 1,000 emails per month (vendor pricing page, checked 5 October 2026)
- Before you buy
- Check the recipient tier your list needs, and whether the discount applies to annual plans only (annual billing is already 10% lower).
Visit CleverReach2025 offer seen at: moosend.com
How to use these Black Friday deals
- Compare the sale price with the regular price in each card, not with a crossed-out list price. Some vendors show a first-year discount all year.
- Check what you pay at renewal. Many offers apply to the first billing period only.
- Match the plan limits (seats, sites, credits, contacts) to what you use today, then decide if a longer term is worth it.
- Lifetime plans depend on the vendor staying in business. Read the refund terms before you pay.
- Buying software for a site? See also our Black Friday WordPress deals and Black Friday hosting deals.
Questions about Black Friday marketing automation tools deals
When do Black Friday marketing automation tools deals start in 2026?
Black Friday is on 27 November 2026 and Cyber Monday on 30 November 2026. In 2025 many software vendors opened their offers one to two weeks earlier and kept them open into the first days of December.
Are these 2026 deals?
Not yet. Each card shows the 2025 offer and marks the 2026 status. We replace last year’s offer as soon as the vendor confirms a new one.
How are the deals checked?
Every offer links to the page where it was seen: the vendor’s own page or a dated roundup. Regular prices come from each vendor’s pricing page, read on 5 October 2026. Where a price was not readable, the card says so.
How can a vendor get listed?
Listing is free. Send the tool name, the offer, the dates and a link through the contact page.
More Black Friday deal lists
- All Black Friday deals lists
- Black Friday Lead Generation Tools deals
- Black Friday CRM Tools deals
- Black Friday AI Content Writing Tools deals
- Black Friday AI Writing Tools for Bloggers deals
- Black Friday AI Writing Tools deals
- Black Friday Content Repurposing Tools deals
- Black Friday WordPress deals
- Black Friday Hosting deals
Deals change and can end early. Check the final price on the vendor’s site before you buy.
Want your deal on this list?
Listing is free. Send us the tool name, the offer, the dates and a link. We check it and add it.
Contact usAutomation has made it possible to do things that used to take whole teams and hours of work with just a few clicks. It has gone from something that would be nice to have to something that is necessary. In fact, 63% of companies have said they plan to increase their marketing automation budgets.
For years, I’ve been trying out different tools, workflows, and strategies to find out what really helps marketers get results and save time. It’s clear that not all automation platforms are the same. Some are great for e-commerce, some are great for B2B lead nurturing, and a few want to be the only tool you need. Knowing which tool is best for your goals and resources is the key.
Before we get into the best automation tools for marketers in 2026, let’s take a step back and talk about what marketing automation tools are and why they are so important this year.
What are Automation Tools?
Automation tools are basically software platforms that do marketing tasks over and over again for you. These tools handle sending emails, posting on social media, and moving leads through a pipeline in the background instead of you having to do it yourself.
But automation is more than just setting up appointments or sending reminders these days. Modern platforms use AI to tailor messages to each person, guess how they will act, and even suggest the best next step in a campaign. This means that marketers can spend less time guessing and more time coming up with strategies and ideas.
To sum up, automation tools help you work smarter, not harder. They make sure things are consistent, help you target better, and give you more time to focus on what really matters: building relationships, refining your strategy, and growing your business.
Best Marketing Automation Tools in 2026
There are so many tools on the market that it can be hard to choose the right one. The good news is that 2026 has brought even more powerful, easy-to-use platforms that work for businesses of all sizes.
The tools below are not only popular, but they have also worked in real campaigns. I’ve seen them help marketers get more sales, make their work easier, and grow their efforts without getting tired. No matter if you’re running a small business or a big business, there’s something here for you.
Let’s look more closely at the best automation tools that you should pay attention to this year.
| Tool | Best For | Key Features | Pricing (2026) |
| HubSpot Marketing Hub | Inbound marketing & growing businesses | All-in-one: email, CRM, workflows, content, reporting | Starts free; Starter from $20/month per seat on monthly billing (less on annual or promotional pricing; scales by contacts) |
| Brevo (Sendinblue) | Budget-friendly multichannel campaigns | Visual workflow builder; email, SMS, WhatsApp, chatbots | Free plan; paid from $9/month |
| Omnisend | E-commerce stores | Email + SMS automation, cart recovery, product suggestions | Free tier; paid from $16/month |
| Mailchimp | Varied business needs | Email, analytics, integrations, landing pages | Free plan; paid from $13/month |
| ActiveCampaign | Small to mid-sized businesses | Automation + CRM integration | No free plan (14-day trial); paid from $15/month billed annually |
| Salesforce Pardot | Enterprise B2B lead nurturing | Lead scoring, sales alignment, enterprise workflows | Starts $1,250/month (billed annually) |
| Klaviyo | E-commerce personalization | Behavior tracking, advanced segmentation, SMS + email | Free tier; paid from $20/month |
| Constant Contact | Simple campaigns for growing businesses | Email marketing, multichannel campaigns | Paid from $12/month |
| Zapier | Connecting apps & workflows | Cross-platform automation, 9,000+ app integrations | Free tier; paid from $19.99/month billed annually |
| Niche Tools (Supademo, Clay, Buffer, etc.) | Specialized tasks (demos, data, social, AI workflows) | Solve specific marketing challenges | Mostly freemium; paid pricing varies by tool |
1. HubSpot Marketing Hub
For a long time, HubSpot has been one of the best all-in-one marketing automation tools. It combines email marketing, CRM, workflows, content management, and reporting into one place. The best thing about HubSpot is that everything works together so well. You don’t have to worry about managing different tools or data silos because everything is connected.
In my opinion, HubSpot is the best for inbound marketing. HubSpot is perfect for you if your plan is to get leads with content, nurture them with personalized workflows, and then turn them into customers. It’s especially useful for businesses that are growing and need a system that can grow with them without having to switch tools all the time.
2. Brevo (formerly Sendinblue)
Brevo has found its niche by providing simple but powerful automation at a low price. You can easily make campaigns across email, SMS, WhatsApp, and even chatbots with its visual workflow builder. You don’t have to be a tech expert to set up automation flows; they’re easy to use and understand.
Brevo’s prices are what set it apart. It’s a good choice for people on a budget because it has a free plan and modular upgrades that let you grow. This makes it one of the most useful tools out there right now for new businesses and small teams.
3. Omnisend
Omnisend was made just for online stores. It has features like cart abandonment recovery, product recommendations, and customer segmentation, as well as automated email and SMS. If you have an online store, Omnisend can help you get back money you’ve lost and boost the lifetime value of your customers without you having to do anything all the time.
Because it fits so well with their sales cycles, I’ve seen e-commerce teams rely on Omnisend a lot. It’s one of those tools that will help you make more money right away.
4. Mailchimp
For years, Mailchimp has been a well-known name in digital marketing, and it is still strong in 2026. Its ease of use, many integrations, and strong analytics are what make it powerful. It may not be as specialized as some other platforms, but its flexibility makes it a good choice for businesses that need to do a lot of different kinds of marketing.
Mailchimp is often a good choice if you want a tool that is both simple and powerful. It’s especially helpful for businesses that need to connect different apps and want a platform that can do it all.
5. ActiveCampaign
ActiveCampaign is a great choice because it is both affordable and useful. Its mix of automation and CRM features makes it especially good for small businesses. You can create email sequences, keep track of leads, and handle customer data without having to pay for a more expensive business solution.
I think it’s one of the best tools for small and medium-sized businesses that want strong automation without having to deal with a huge system.
6. Salesforce Pardot (Account Engagement)
Account Engagement (now sold as Marketing Cloud Account Engagement), formerly known as Salesforce Pardot, is a tool for B2B marketing at the enterprise level. It’s not enough to just send emails; you also need to make sure that marketing and sales are on the same page. The platform is great at nurturing leads, scoring them, and sending out very personalized campaigns for sales cycles that last longer and are more complicated.
Pardot is the kind of heavy-duty tool that pays off if you run a B2B business with a big sales team. It’s too much for small businesses, but for big businesses, it gives them an unmatched level of detail.
7. Klaviyo
Klaviyo is a popular choice among online stores because it can send very personalized messages. It keeps track of what customers do and uses that information to send them messages that are very relevant at the right time.
Klaviyo is often a way for online stores to make money, and many companies work with a Klaviyo Partner agency to achieve this. Because Klaviyo increases engagement and repeat sales so much, I’ve seen brands double down on it. This is the tool to think about if your strategy is based on customer data.
8. Constant Contact
Constant Contact is made for businesses that want something simple and useful. It’s a simple platform that works well for campaigns across multiple channels. A lot of small and medium-sized businesses use it to handle newsletters, sales, and simple tasks without having to know a lot about technology.
Its value comes from how easy it is to use. You can start campaigns quickly, and they scale to match your pace..
9. Zapier
Zapier isn’t a typical marketing automation tool, but it’s one of the best ways to link your apps and workflows. Zapier lets you automate tasks that need to be done on more than one platform, like sending leads from a form to your CRM, starting email campaigns, or automatically updating spreadsheets.
Zapier has saved me a lot of time by connecting tools that don’t work together on their own. Zapier is a must-have for marketers who want to be able to change their stack and have control over it.
Tools with Niche Focus
Not every marketer needs a platform with all the features. A specialized tool that fixes a certain problem is sometimes the best answer. Here are a few that stand out for me:
- Supademo: A great tool for making product demos that people can interact with.
- Clay: Helps you add more information to your data and make your contact lists smarter.
- Customer.io: Messaging based on behavior was their main goal.
- Buffer: A dependable way to plan and keep track of social media posts.
- Relay.app: Uses AI to automate workflows.
- n8n: A technical tool for automating things that teams need to be able to change.
- Warmly: Helps you find and keep track of people who visit your website.
- Lemlist: It is an expert at reaching out to people through multiple channels.
- Zoho Campaigns: It is a marketing hub for small businesses that want to grow without spending a lot of money.
These tools might not be able to do everything that a full automation suite can do, but they can help you with specific parts of your plan. Sometimes, they make the difference between a good and a great workflow.
How to Choose the Right Automation Tool?
The “best” automation tool isn’t the same for everyone; it depends on your goals, resources, and audience. I have seen companies waste money on advanced platforms that they hardly use, while smaller, simpler tools worked much better.
Begin with what’s most important to you. If you have an online store, check out tools like Omnisend or Klaviyo that help you make more sales through email and text messages. For B2B, you can get the CRM depth you need from platforms like HubSpot or Salesforce Pardot. Brevo or ActiveCampaign are great places to start if you want something that won’t break the bank and can grow with you.
Don’t forget about integration, either. A tool that works well with your CRM, website, and analytics will save you a lot of time doing things by hand. And last but not least, use free trials. Try out the tool with your own workflows to see if it works for you.
Conclusion
Automation used to be a way to get ahead of the competition in marketing, but now it’s a must-have. The right tool can help you save time, get better at targeting, and make more money in the end. The wrong one will just cost you money.
In my experience, the most important thing is to choose the right tool for your type of business and stage of growth. If you need to, start small, but remember that you can always grow. The tools are smarter and easier to get than ever in 2026. It’s up to you to use them wisely.
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