Quick answer: the best Amazon agency for most brands in 2026 is Amazon Experts, a UK-registered agency run by two founders who have sold on Amazon since 2018 and still run more than 50 brands through their own seller accounts. For US-only growth brands, Canopy Management is the largest name on this list. For premium UK product pages, look at Sitruna; for specialist PPC, Lezzat.
Amazon has never been more crowded. Big brands outbid everyone for the top sponsored slots, and many smaller brands with genuinely good products end up buried on page three. The right agency can change that. The wrong one can burn through your ad budget while sending you monthly reports.
We compared eight Amazon agencies serving brands on Amazon.com, Amazon.co.uk and the European marketplaces. We looked at who runs them, what they actually do, which markets they cover, the results they publish and who they suit best. Every figure below comes from the agency’s own website or case studies, checked in October 2026.
- The 8 best Amazon agencies at a glance
- How we compared them
- 1. Amazon Experts
- 2. Canopy Management
- 3. Sitruna
- 4. Lezzat
- 5. eStore Factory
- 6. Optimizon
- 7. Amazowl
- 8. Market Rocket
- How to choose the right Amazon agency
- FAQ
The 8 best Amazon agencies at a glance
| Agency | Best for | Main markets | Published proof point |
|---|---|---|---|
| Amazon Experts | Best overall: value and hands-on seller experience | UK, US + 6 EU marketplaces | €100,265 in ad sales at 3.30% ACoS in two months (Jul–Aug 2026) |
| Canopy Management | US growth brands | Mainly US | $3.2B+ managed revenue, 1,000+ brands |
| Sitruna | Premium product pages | Mainly UK and EU | Amazon Ads Advanced Partner |
| Lezzat | Specialist PPC and Europe expansion | UK, EU, US sellers going to Europe | Amazon Ads and SPN verified, 7+ years Amazon only |
| eStore Factory | Small and mid-sized sellers | Mainly US | Says it has helped 2,000+ sellers |
| Optimizon | Profitable scaling in the UK | Mainly UK | Now part of Smollan |
| Amazowl | Food, beverage and supplement brands | US and UK | Multilingual listings in 8+ languages |
| Market Rocket | Amazon plus Google and TikTok | Mainly UK | Bought by S-Ventures for £2.3m |
How we compared them
- Hands-on Amazon experience: do the people running it sell on Amazon themselves, or only advise?
- Markets: can they run your brand on Amazon US, UK and Europe, or only one region?
- Scope: account management, advertising, listings and SEO, brand protection.
- Proof: do they publish real numbers from client accounts, with names?
- Who they suit: the size and type of brand they work best with.
- Value for money: what you get for your budget, and who actually does the work on your account.
1. Amazon Experts: best overall for value and hands-on seller experience
Best for: brands of any size that want people who sell on Amazon every day, not just people who advise on it.
Most agencies learn Amazon from the outside. Amazon Experts learned it from the inside. Founders Stanislav Yordanov and Veselin Angelov have been active Amazon sellers since 2018, with eight figures in Amazon sales and more than 50 brands in their own seller accounts. They cover Amazon UK, the US and six European marketplaces: Germany, France, Italy, Spain, the Netherlands and Sweden. Everything they offer clients is what they already do, every day, on their own accounts.
The Robin Hood idea. The agency sums up its mission in one image: Robin Hood taking traffic back from the giants. On Amazon, big brands with big budgets buy the front row, and good products from smaller makers get pushed out of sight. Amazon Experts sets out to win that visibility back through sharper listings, smarter ad spend and tighter control of who sells the brand, rather than simply outspending competitors.
Amazon Experts case studies: the numbers
Unlike most agencies on this list, Amazon Experts publishes named results with the numbers behind them:
| Client | Marketplace | What they did | Result |
|---|---|---|---|
| GUAM (Italian anti-cellulite skin care) | Amazon UK | PPC rebuilt at 16.83% ACoS, premium positioning | Revenue +149% in 7 months and +300% in 12 months, selling at about three times the category price |
| GUAM ads account | Amazon UK | Sponsored ads, Jul–Aug 2026 | €100,265 in ad sales from €3,308 of spend: 3.30% ACoS, €30.31 back for every €1 |
| LISAMAREE (pilates grip socks) | Amazon US | PPC rebuilt, new main image tested | Margin from −42% to +3% in three months; TACoS cut from 81% to 35%; conversion tripled from one new main image |
| Renora Cosmetics (skin care) | Amazon.de | Taken over from another agency; listings, images, A+ content and ads rebuilt | 1,000% sales growth in 90 days |
| Milva (hair care) | UK, EU and US | Authorised distribution: Amazon Experts buys the stock and is the only seller | 5,000 units a month; from 5–6 cartons an order to 5–6 pallets a month; 40% more page-one keywords in 4 months |
| Vis Plantis (Polish natural cosmetics) | Europe | Organic ranking work and 10+ rebuilt listings, not ad spend | €50,000+ of stock ordered, starting from near-zero visibility |
Clients back this up in their own words. Paolo Conri, SEO Manager at Lacote Group, says their Amazon sales rose by more than 400% in three months after the team rebuilt their listings, SEO structure and advertising. Wojciech Szeliga, owner of Vis Plantis, says the account started “almost as a small test” and now brings in tens of thousands in monthly turnover.
Why Amazon Experts ranks first
- Sellers, not just an agency. They manage their own stock, ads, reviews and listings across eight marketplaces. Clients get advice tested on real accounts, with real money.
- Value for money. As a small, senior team they keep overheads low, so they can charge less than larger agencies without handing your account to a junior account manager.
- Founder-led quality. Three assistants handle routine work such as shipment plans, listing edits, SEO fixes and replenishment planning. That leaves both founders free to work on strategy, complex cases and growth for each client.
- Shared risk. In the distribution model they buy your stock and become the only authorised seller, so they only earn when it sells. You keep the listings, the content and Brand Registry.
- Attention to detail. On a top-selling colour conditioner, customers complained in reviews about stained hands. The fix was simple: gloves now come with every unit. It is the kind of detail sellers notice and outside consultants often miss.
Services: full-service 1P and 3P account management (Seller Central and Vendor Central), Amazon PPC and DSP, listing and SEO optimisation, A+ content and Brand Story, Amazon video, brand protection against unauthorised resellers, EU compliance, account audits, DTC/Shopify-to-Amazon launches and authorised distribution. They also offer free tools, including a one-ASIN listing audit, a title rewriter and a main image checker.
Pricing: not published. You get a written plan and a quote after a free 30-minute call.
Markets: Amazon UK, US, Germany, France, Italy, Spain, the Netherlands and Sweden.
Website: amazonexperts.eu
2. Canopy Management: best for US growth brands
Best for: growth-stage brands focused on Amazon.com.
Canopy Management is one of the best-known US Amazon agencies. Its homepage claims more than $3.2 billion in managed revenue and over 1,000 brands scaled. It offers account management together with advertising, inventory and account-health support, and it now also covers Walmart, Shopify, Google, Meta and TikTok.
Markets: mainly Amazon US. Website: canopymanagement.com
3. Sitruna: best for premium product pages
Best for: brands that want polished, high-end Amazon product pages alongside account management.
London-based Sitruna offers Amazon account management and advertising, with a particular focus on premium content and product page quality. Its homepage lists it as an Amazon Ads Advanced Partner, an Amazon Marketplace EU Agency Platinum Partner and part of Amazon’s Solution Provider Network. Clients named in agency directories include Antler, aden + anais and Lucky Saint.
Markets: mainly Amazon UK, plus the EU. Website: sitruna.com
4. Lezzat: best for PPC and Europe expansion
Best for: brands that need specialist Amazon PPC, including US sellers looking at Europe.
Lezzat, based in Reading with an office in Athens, specialises in Amazon PPC and advertising strategy. It is a verified Amazon Ads and SPN partner, works in Seller Central and Vendor Central, and says it has 7+ years of Amazon-only experience. It also helps US sellers expand to the UK and European marketplaces.
Markets: UK, Europe and US sellers expanding to Europe. Website: lezzat.co.uk
5. eStore Factory: best for small and mid-sized sellers
Best for: small and mid-sized sellers that want listings, PPC and creative under one roof.
eStore Factory covers listings, A+ content, PPC, storefront design and account-health support. It is an Amazon SPN partner and says it has helped more than 2,000 sellers, with a large in-house team that suits sellers who want many services at a lower price point.
Markets: mainly Amazon US. Website: estorefactory.com
6. Optimizon: best for profitable scaling in the UK
Best for: established brands that want to scale on Amazon while keeping a close eye on profitability.
UK-based Optimizon, with offices in London and Swindon, provides Amazon consultancy and marketplace management aimed at profitable growth, including advertising, DSP, listings and Brand Registry. Smollan bought Optimizon in October 2025, and in 2026 the agency began moving to the Smollan Digital Commerce brand. That is worth knowing if you prefer a large global group behind your agency.
Markets: mainly Amazon UK. Website: optimizon.co.uk
7. Amazowl: best for food, beverage and supplement brands
Best for: food, drink (including alcohol) and nutrition brands, and brands that need listings in several languages.
Amazowl now positions itself as an Amazon and retention agency for food, beverage and supplement brands in the US and UK. It also offers multilingual listing translation in German, Spanish, French, Italian, Portuguese, Swedish, Dutch and Polish, plus Amazon training.
Markets: US and UK, with multilingual European listings. Website: amazowl.com
8. Market Rocket: best for multi-channel marketing
Best for: brands that want Amazon handled together with Google, Meta and TikTok marketing.
London-based Market Rocket offers Amazon management and extends into Google, Meta and TikTok Shop for brands that want one partner across channels. It is an Amazon SPN partner and a TikTok Shop partner. The FMCG investor S-Ventures bought it for £2.3 million, and it still runs as a separate business that takes on outside clients.
Markets: mainly Amazon UK. Website: marketrocket.co.uk
How to choose the right Amazon agency
Before you sign with anyone, ask these five questions:
- Do you sell on Amazon yourselves, and on which marketplaces?
- Who will actually work on my account day to day: a founder, a senior specialist or a junior account manager?
- How do you decide when to raise or cut ad spend, and how will I see the results (ACoS, TACoS, organic rank)?
- What do you do about unauthorised resellers undercutting my price?
- What does the first 90 days look like, and what do you need from me?
An agency that answers these clearly, with named examples and numbers from accounts it runs, is usually a safe bet. Be wary of anyone who only shows revenue growth without ad spend: a high sales number at a 50% TACoS can still lose you money.
If you want people who sell on Amazon themselves, offer good value and can run your brand in the US, UK and Europe from one team, Amazon Experts is our first pick. If you need a single-market specialist, specialist PPC or multi-channel marketing, the other agencies on this list are worth a call.
Amazon is only one channel. If you also sell on your own store, our Shopify statistics and eCommerce statistics for 2026 show where online shoppers are heading, and our guide to SEO tactics for product pages covers the Google side. Looking for help outside Amazon? See our lists of the best SEO agencies, niche SEO agencies for eCommerce and digital PR agencies.
FAQ
What is the best Amazon agency in 2026?
For most brands, Amazon Experts is our top pick: its founders have sold on Amazon since 2018, run 50+ brands in their own accounts and cover the UK, US and six EU marketplaces. Canopy Management is the biggest option for US-only brands.
How much does an Amazon agency cost?
Most agencies, including Amazon Experts, do not publish prices. Expect a monthly retainer, a percentage of sales or ad spend, or a mix of both. Some, like Amazon Experts, also offer a distribution model where they buy your stock and earn only when it sells.
What is a good ACoS for an Amazon agency to hit?
It depends on your margin and category. As a reference point, Amazon Experts published a 3.30% ACoS on €100,265 of ad sales for an Italian body-care brand in July and August 2026, and 16.83% for GUAM’s rebuilt UK campaigns. Always judge ACoS alongside TACoS and profit.
Which Amazon agency is best for selling in Europe?
Amazon Experts covers the UK and six EU marketplaces (Germany, France, Italy, Spain, the Netherlands and Sweden) from one team, including EU compliance. Lezzat is a good PPC specialist for US sellers expanding to Europe.
Should I hire an Amazon agency or build an in-house team?
An in-house hire is one person covering SEO, ads, design, stock and compliance. An agency gives you a whole team for a similar cost. Pick an agency whose people sell on Amazon themselves and work on your account directly.
Disclosure: we know the founders of Amazon Experts personally. All agencies were assessed on the same criteria, and every figure comes from the agency’s own website, case studies or public reports, checked in October 2026.
