These are the ChatGPT statistics that matter in 2026: users, how people use it, revenue, traffic and what it means for brands that want to show up in its answers. Every number links to its source.

• Top ChatGPT Statistics for 2026
• How Many People Use ChatGPT?
• ChatGPT Usage in the US
• What Do People Use ChatGPT For?
• ChatGPT Traffic and Market Share
• ChatGPT Statistics for Marketers and SEOs
• OpenAI Revenue and Business Statistics
• How Americans Feel About AI Chatbots
• ChatGPT Statistics FAQ
• Related Reading

Top ChatGPT Statistics for 2026

1. OpenAI’s products passed 1 billion weekly active users in August 2026, up from 900 million in February. (Source: AI Magazine)
2. OpenAI reported in October 2026 that more than 1.2 billion people use ChatGPT every week. (Source: AI Magazine)
3. 44% of US adults say they use ChatGPT, up from 18% in 2023. (Source: Pew Research Center, 2026)
4. OpenAI had 50 million paying subscribers by February 2026. (Source: TechCrunch)
5. ChatGPT’s share of generative AI website visits fell from about 76% in June 2025 to about 53% in May 2026. (Source: Similarweb)
6. More than 70% of ChatGPT messages are not related to work. (Source: NBER working paper by OpenAI and Harvard researchers)
7. ChatGPT sends 74.78% of all AI referral traffic to websites. (Source: SE Ranking, 2026)
8. Roughly 26% of ChatGPT responses now contain an ad. (Source: Similarweb)
9. OpenAI has more than two million business customers, and enterprise now brings in most of its revenue. (Source: AI Magazine, citing CFO Sarah Friar via CNBC)
10. Citations appeared in 6.8% of US ChatGPT prompts in May 2026, up from 1.6% a year earlier. (Source: Similarweb)

How Many People Use ChatGPT?

• About one in eight people online uses ChatGPT every week. (Source: AI Magazine)
• By July 2025, ChatGPT had been adopted by around 10% of the world’s adult population. (Source: NBER)
• Early ChatGPT users were mostly male, but the gender gap has narrowed sharply, and growth has been faster in lower-income countries. (Source: NBER)
• OpenAI said January and February 2026 were on track to be its biggest months ever for new subscribers. (Source: TechCrunch)
• Codex, OpenAI’s coding agent, had more than two million weekly users in March 2026. (Source: AI Magazine)

ChatGPT Usage in the US

Pew Research Center has asked US adults about ChatGPT every year since 2023. Its February 2026 survey of 5,119 adults shows steady growth.

• Adults under 50 are about twice as likely as those 50 and older to use ChatGPT (57% vs. 28%). (Source: Pew Research Center)
• 49% of US adults use at least one AI chatbot, up from 33% in 2024. (Source: Pew Research Center)
• 24% of US adults use a chatbot every day, including 12% who use one several times a day and 4% who use one almost constantly. (Source: Pew Research Center)
• ChatGPT (44%) is far ahead of Gemini (24%), Copilot (17%), Meta AI (14%), Grok (8%) and Claude (6%) among US adults. (Source: Pew Research Center)

What Do People Use ChatGPT For?

• Non-work messages grew from 53% to more than 70% of all ChatGPT usage. (Source: NBER)
• “Practical guidance”, “seeking information” and “writing” make up nearly 80% of all ChatGPT conversations. (Source: NBER)
• Writing is the most common work task, while computer programming and self-expression are relatively small shares of use. (Source: NBER)
• 42% of US adults use chatbots to search for information, and 38% of employed adults use them for work tasks. (Source: Pew Research Center)
• 25% use chatbots for fun, 24% to create or edit images or video, 20% for medical advice and 13% to get news. (Source: Pew Research Center)
• 10% of US adults use chatbots for emotional support and 4% for companionship. (Source: Pew Research Center)
• 30% of US adults say chatbots help their productivity, compared with 5% who say they hurt it. (Source: Pew Research Center)
• Similarweb found ChatGPT’s usage mix is the closest of the major assistants to a general search engine, while Claude and Gemini skew more toward programming. (Source: Similarweb)

Because so many people use ChatGPT to look things up, it now competes with Google for the top of the funnel. See our AI search statistics for how this is changing Google itself.

ChatGPT Traffic and Market Share

• Generative AI sites averaged 9.5 billion monthly web visits between June 2025 and May 2026, up 70% year over year. (Source: Similarweb)
• ChatGPT’s share of those visits fell from about 76% to about 53%, while Gemini rose from under 9% to around 27% to 28% and Claude from about 2% to close to 9%. (Source: Similarweb)
• ChatGPT’s absolute visits stayed roughly flat; the category simply grew faster around it. (Source: Similarweb)
• chatgpt.com still gets more web visits than Gemini, Claude and Perplexity combined. (Source: Similarweb)
• ChatGPT’s app has the highest “stickiness” (share of monthly users active daily) of the four big assistants. (Source: Similarweb)
• By year-over-year app growth, ChatGPT is the slowest of the four, behind Claude, Perplexity and Gemini. (Source: Similarweb)

For the challengers, read our Perplexity and Claude statistics. For an earlier rival, see our DeepSeek statistics.

ChatGPT Statistics for Marketers and SEOs

For brands, the question is not how many people use ChatGPT, but whether ChatGPT sends them visits and mentions them in answers.

• ChatGPT sent 74.78% of all AI referral traffic to websites in 2026, down from 79.74% in 2025. (Source: SE Ranking)
• ChatGPT’s referral traffic to websites still grew 27% year over year. (Source: SE Ranking)
• After ChatGPT started showing clickable brand names in May 2026, homepage referrals rose from about 26% to 29% of its referral traffic to about 62% to 63%. (Source: Similarweb)
• Citations appeared in 6.8% of US ChatGPT prompts in May 2026, up from 1.6% in June 2025. (Source: Similarweb)
• Citation rates vary by category: about 23% for travel and hospitality, about 20% for automotive and under 4% for professional services. (Source: Similarweb)
• About a third of ChatGPT ad impressions appear in the first response of a session, and about a fifth appear ten or more messages in. (Source: Similarweb)

In practice, this means a ChatGPT mention often sends people straight to your homepage or makes them search for your brand later. Our guide on how to get cited by ChatGPT and our brand mentions service cover how to earn those mentions.

OpenAI Revenue and Business Statistics

• OpenAI raised $110 billion in February 2026 at a $730 billion pre-money valuation, with $50 billion from Amazon and $30 billion each from Nvidia and SoftBank. (Source: TechCrunch)
• The round closed at $122 billion in March 2026, valuing OpenAI at $852 billion post-money. (Source: AI Magazine)
• OpenAI was earning about $2 billion a month by March 2026. (Source: AI Magazine)
• The Financial Times reported annualised revenue close to $50 billion at the end of September 2026. (Source: AI Magazine)
• OpenAI’s APIs process more than 15 billion tokens a minute. (Source: AI Magazine)
• OpenAI projects revenue growing from $36 billion in 2026 to $350 billion in 2030, according to the FT. (Source: AI Magazine)

Revenue figures for OpenAI come from investor documents and press reports, not audited accounts, and different outlets have published different numbers. Treat them as estimates.

How Americans Feel About AI Chatbots

• 63% of US adults think AI is advancing too quickly; only 2% say too slowly. (Source: Pew Research Center)
• 71% think AI will make their personal information less secure. (Source: Pew Research Center)
• 40% expect AI to have a negative impact on society over the next 20 years, vs. 16% who expect a positive one. (Source: Pew Research Center)

For broader numbers on chatbots and AI tools, see our chatbot statistics and generative AI statistics.

ChatGPT Statistics FAQ

How many people use ChatGPT in 2026?

OpenAI’s products passed 1 billion weekly active users in August 2026, and OpenAI reported in October that more than 1.2 billion people use ChatGPT each week. In February 2026 the figure was 900 million weekly users with 50 million paying subscribers.

What percentage of Americans use ChatGPT?

44% of US adults said they use ChatGPT in Pew Research Center’s February 2026 survey, up from 34% in 2025 and 18% in 2023. Adults under 50 are about twice as likely to use it as adults 50 and older (57% vs. 28%).

Is ChatGPT losing market share?

Yes, in share, not in absolute use. Similarweb data shows ChatGPT’s share of generative AI web visits fell from about 76% in June 2025 to about 53% in May 2026, while its total visits stayed roughly flat. Gemini and Claude took most of that share.

Does ChatGPT send traffic to websites?

Yes. ChatGPT sends about three-quarters of all AI referral traffic, and that traffic grew 27% in 2026. Still, AI platforms as a whole send only 0.32% of all website traffic, so Google remains far bigger as a traffic source.

Related Reading

• AI search statistics
• Zero-click search statistics
• Best AI search engines like Perplexity
• How to optimize brand visibility for AI chatbots
• AI search visibility service

The influencer marketing statistics below cover spending, budgets, ROI, platforms, creator pay, AI and consumer trust. Every figure links to its original source, with the year the data covers.

• Top Influencer Marketing Statistics for 2026
• Influencer Marketing Spending Statistics
• Influencer Budget and Program Statistics
• Influencer Marketing ROI and Measurement Statistics
• Influencer Marketing Platform Statistics
• Creator Economy and Creator Pay Statistics
• AI in Influencer Marketing
• Consumer Trust in Influencers
• What These Influencer Statistics Mean for Brands
• Influencer Marketing Statistics FAQ
• Related Reading

Top Influencer Marketing Statistics for 2026

1. US creator ad spend is forecast to reach $44 billion in 2026, after a projected $37 billion in 2025. (Source: IAB)
2. Creator ad spend grew 26% in 2025, nearly 4 times faster than the wider US media industry. (Source: IAB)
3. 48% of creator ad buyers consider creators a “must buy”, just behind paid search and social media. (Source: IAB)
4. 87.49% of marketers expect their influencer budget to increase in 2026, and only 5.55% expect a decrease. (Source: Influencer Marketing Hub, 2026)
5. Rising creator costs are the top influencer marketing challenge, named by 35.4% of marketers. (Source: Influencer Marketing Hub)
6. 66.33% of brands run influencer marketing entirely in-house. (Source: Influencer Marketing Hub)
7. Fake or bot followers make up 56.5% of all reported influencer fraud and quality issues. (Source: Influencer Marketing Hub)
8. 67% of creators earned less than $10,000 from content creation in the past year. (Source: CreatorIQ, 2026)
9. 58% of US consumers have bought something because of an influencer endorsement. (Source: BBB National Programs, 2025)
10. Only 5% of US consumers trust influencer content completely. (Source: BBB National Programs)

Influencer Marketing Spending Statistics

• US creator ad spend more than doubled from $13.9 billion in 2021 to $29.5 billion in 2024. (Source: IAB)
• Three in four brands use or plan to use AI for creator marketing tasks. (Source: IAB)
• Finding the right creators to partner with is the top challenge brands name in creator marketing. (Source: IAB)
• The global influencer marketing industry reached an estimated $32.55 billion in 2025, nearly double the 2022 estimate of $16.4 billion. (Source: Influencer Marketing Hub)
• Average annual influencer marketing budgets rose 171% year over year, and 71% of organizations increased their investment. (Source: CreatorIQ via Influencer Marketing Hub)
• Nearly two-thirds of that extra creator money came out of paid media budgets. (Source: CreatorIQ via Influencer Marketing Hub)

Influencer Budget and Program Statistics

Influencer Marketing Hub’s 2026 Benchmark Report, published in May 2026, is based on a survey of more than 600 marketers and agencies.

• 72.22% of marketers expect to raise influencer budgets by 50% or more in 2026. (Source: Influencer Marketing Hub)
• 65.9% expect influencer campaigns to pay back within a month, including 48.4% within two weeks. (Source: Influencer Marketing Hub)
• 10.71% of brands use a hybrid in-house and agency model, and another 10.71% rely fully on an agency. (Source: Influencer Marketing Hub)
• Creator discovery and vetting is the task brands most often outsource (19.44%); reporting and analytics is the least outsourced (6.9%). (Source: Influencer Marketing Hub)
• About 80% of reported UGC creator rates were under $500 per piece. (Source: Influencer Marketing Hub)
• 77% of brands repurpose creator content in paid ads, and 67% include usage rights in the creator’s first contract. (Source: Aspire via Influencer Marketing Hub)

Influencer Marketing ROI and Measurement Statistics

• Brand awareness is the most selected influencer KPI; among brands raising budgets by 50% or more, 89% track it. (Source: Influencer Marketing Hub)
• Promo or discount codes are the most used tracking method (45.9%), ahead of affiliate links (26.0%) and native shop features (25.0%). (Source: Influencer Marketing Hub)
• Measuring ROI (8.70%) and attribution (7.14%) together make up 15.84% of the challenges marketers report. (Source: Influencer Marketing Hub)
• 79% of enterprise marketers struggle to measure influencer ROI, and 48% name attribution as their biggest gap. (Source: Linqia via Influencer Marketing Hub)
• 81% of enterprise marketers say creator content outperforms brand-made content. (Source: Linqia via Influencer Marketing Hub)
• Creators produced 33 times more posts about Fortune 100 brands than the brands’ own accounts, with 11 times the impressions. (Source: CreatorIQ via Influencer Marketing Hub)

Influencer Marketing Platform Statistics

• TikTok is the platform most often included in brands’ 2026 influencer plans, selected by 31% of respondents. (Source: Influencer Marketing Hub)
• 85% of brands use Instagram for creator marketing, and 29% say it gives their best return, against 27% for TikTok. (Source: CreatorIQ via Influencer Marketing Hub)
• 83% of brands rank long-form video among their three most effective influencer formats, and 80% say the same of short-form video. (Source: Influencer Marketing Hub)
• Only 14% rank Stories among their top three formats. (Source: Influencer Marketing Hub)
• 32% of brands already sell through TikTok Shop, and another 25% plan to start. (Source: Aspire via Influencer Marketing Hub)
• Creators post most of their branded content on TikTok (52%), but rank Instagram first for long-term potential (38%, against 35% for TikTok). (Source: CreatorIQ)
• Among creators earning more than $250,000 a year, 60% use Instagram as their main platform for branded content, against 30% for TikTok. (Source: CreatorIQ)

Creator Economy and Creator Pay Statistics

CreatorIQ’s State of Creators 2026, released in August 2026, surveyed 5,095 creators across 100 regions.

• For 62% of creators, content creation is not their main source of income. (Source: CreatorIQ)
• Just under 5% of creators earned more than $100,000 from content creation in the past year. (Source: CreatorIQ)
• 50% of creators have launched or plan to launch their own brand. (Source: CreatorIQ)
• 42% of creators feel tension between what their audience wants and what brands ask for, rising to 53% among those with 500,000+ Instagram followers. (Source: CreatorIQ)
• Across 14,400 creators paid through CreatorIQ campaigns in 2025, average earnings were $11,400 but the median was $3,000. (Source: CreatorIQ via Influencer Marketing Hub)
• The top 10% of creators received 62% of all creator payments, and the top 1% received 21%. (Source: CreatorIQ via Influencer Marketing Hub)

AI in Influencer Marketing

• Creator discovery is the most common use of AI in influencer marketing (36.67%), followed by content generation (21.11%) and brief writing (13.89%). (Source: Influencer Marketing Hub)
• Only 7.22% use AI for fraud detection, and 10.56% do not use AI at all. (Source: Influencer Marketing Hub)
• AI-driven creator matching is marketers’ top focus area for 2026 (26.89%), ahead of social commerce (19.33%). (Source: Influencer Marketing Hub)
• 72% of creators have used AI tools, mostly for brainstorming, writing or editing, but only 4% use it for strategy. (Source: CreatorIQ)
• 89% of enterprise marketers avoid virtual influencers. (Source: Linqia via Influencer Marketing Hub)

Consumer Trust in Influencers

BBB National Programs surveyed more than 3,700 US consumers for its Influencer Trust Index 2025.

• 79% say authentic reviews, even negative ones, raise their trust in an influencer. (Source: BBB National Programs)
• 71% say transparency about brand relationships raises their trust. (Source: BBB National Programs)
• 80% name influencers who are not genuine or transparent as a trust killer, ahead of unrealistic lifestyles (71%) and undisclosed brand deals (64%). (Source: BBB National Programs)
• 72% believe both brands and influencers should be held accountable for ad transparency. (Source: BBB National Programs)

Where the data disagrees

Market size depends on what is counted. Influencer Marketing Hub puts the global influencer marketing industry at $32.55 billion for 2025 (Source: Influencer Marketing Hub), while IAB projects $37 billion for US creator ad spend alone (Source: IAB). One measures US advertiser spend on creators, the other the global influencer marketing industry, so the definitions differ and the numbers should not be compared directly.

Platform rankings also depend on who you ask. Marketers pick TikTok most often for new investment (Source: Influencer Marketing Hub), but more brands already use Instagram and rate its ROI slightly higher (Source: CreatorIQ via Influencer Marketing Hub).

What These Influencer Statistics Mean for Brands

• Vet audiences, not follower counts. Bot followers are the biggest source of fraud.
• Go smaller and wider. Nano, micro and UGC creators are where brands plan to grow.
• Disclose every partnership. Hidden deals destroy trust faster than the ad itself.
• Agree what payback means. Most teams expect results within a month but still struggle with attribution.
• Budget for usage rights. Creator content now works as paid ad creative too.

Creators also shape what AI tools say about your brand. See how to influence LLM mentions and why brand mentions matter for AI search. If you run sponsorships, our guide to sponsorship marketing covers the basics, and our RedNote statistics show where some creators are moving.

Influencer Marketing Statistics FAQ

How big is the influencer marketing industry in 2026?

IAB forecasts US creator ad spend of $44 billion in 2026, up from a projected $37 billion in 2025. Globally, Influencer Marketing Hub estimated the influencer marketing industry at $32.55 billion in 2025. The figures differ because they measure different things.

Are influencer marketing budgets increasing?

Yes. In Influencer Marketing Hub’s 2026 survey of 600+ marketers, 87.49% expected budgets to increase and 72.22% expected rises of 50% or more. CreatorIQ found average annual influencer budgets rose 171% year over year, with most new money moved from paid media.

Which platform is best for influencer marketing?

It depends on the goal. TikTok is the top choice for new 2026 investment, selected by 31% of marketers. Instagram is used by 85% of brands and edges TikTok on perceived ROI, 29% to 27%. Video, long and short, ranks as the most effective format.

Do consumers trust influencers?

Only partly. BBB National Programs found 58% of US consumers have bought because of an influencer, but just 5% trust influencer content completely, against 87% who trust general advertising at least somewhat. Undisclosed partnerships make 70% feel deceived.

Related Reading

• How to influence LLM mentions
• Brand mentions
• Sponsorship marketing
• RedNote statistics
• Why TikTok creators are moving to RedNote
• LinkedIn B2B statistics
• Digital PR statistics
• Best affiliate marketing platforms

The SaaS statistics below cover growth, retention, AI, spending and how buyers choose software. Every figure links to its original source, with the year the data covers.

• Top SaaS Statistics for 2026
• SaaS Growth Statistics
• SaaS Retention and Churn Statistics
• AI and SaaS Statistics
• SaaS Spending Statistics
• How Buyers Choose SaaS in 2026
• What These SaaS Statistics Mean for Marketers
• SaaS Statistics FAQ
• Related Reading

Top SaaS Statistics for 2026

1. Median growth for private B2B SaaS companies was 22% in 2025, down from 25% in 2024. (Source: SaaS Capital, 2026)
2. Median year-over-year recurring revenue growth fell to 14% in Q2 2026, from 41% in Q4 2022. (Source: ChartMogul)
3. Median gross revenue retention dropped from 88% to 84% in 2025. (Source: Benchmarkit via The SaaS CFO)
4. AI-native startups grow about three times faster than other B2B SaaS companies at the same revenue stage. (Source: High Alpha and Kyle Poyar, 2025)
5. Organizations in Zylo’s dataset spend an average of $55.7 million a year on SaaS, up 8% year over year. (Source: Zylo, 2026)
6. Spend on AI-native apps jumped 108% in a year, and 393% in large enterprises. (Source: Zylo)
7. Gartner expects worldwide software spending to grow 15.1% in 2026. (Source: Gartner via Campus Technology)
8. 82% of B2B software buyers sourced recommendations from an AI chatbot in the last two years. (Source: G2, 2026)
9. 49% of software buyers say their CFO reversed an already approved deal in the last 12 months. (Source: G2)
10. The median free-to-paid conversion rate across 200 software products is 8%. (Source: ChartMogul, 2026)

SaaS Growth Statistics

SaaS Capital’s 15th annual survey covers more than 1,000 private B2B SaaS companies and reports full-year 2025 growth.

• 7.3% of companies reported flat or negative growth in 2025, up from 6.9% the year before but well below the 13% peak of 2020. (Source: SaaS Capital)
• The median company falls from 65% growth to 28% within a year, and only 18% of startups keep or improve their growth rate. (Source: ChartMogul Growth Decay Report, 2026)
• Top-quartile growth for startups under $1M ARR climbed back to 300% year over year, from 150% in 2023 and 250% in 2024. (Source: High Alpha and Kyle Poyar)
• Nearly half of software startups reach $1M ARR within 10 years, but only 1 in 10 reach $10M and 1 in 50 reach $25M. (Source: ChartMogul, 2025)
• Only 3.3% of startups that reach $1M ARR get there in under 12 months; the typical path takes two to five years. (Source: ChartMogul)
• Companies that start with customers paying $300 to $2,999 a month grow 3 to 5 times faster than those starting with smaller or much larger customers. (Source: ChartMogul, 2026)

In ChartMogul’s data, the top quarter of companies grew 70% in Q2 2026, while the bottom quarter shrank by 12%. (Source: ChartMogul)

SaaS Retention and Churn Statistics

• Raising net revenue retention (NRR) from the 90-100% range to 100-110% adds about 5 percentage points of growth. (Source: SaaS Capital)
• Companies with the highest NRR grow at a median rate 173% higher than the overall median. (Source: SaaS Capital)
• Median gross revenue retention (GRR) fell from 88% to 84% in Benchmarkit’s 2026 report. (Source: The SaaS CFO)
• 40% of net new ARR at the median company now comes from expansion rather than new customers. (Source: Benchmarkit via The SaaS CFO)
• Companies with high NRR and a short CAC payback period averaged 71% growth; those with low NRR and long payback averaged 10%. (Source: High Alpha and Kyle Poyar)
• Companies that grew from $1M to $20M ARR raised their NRR by 12% along the way. (Source: High Alpha and Kyle Poyar)
• Customers add seats at nearly 10 times the rate in their first month as in month 11. (Source: ChartMogul, 2026)
• 40% of first-year plan upgrades happen in month 12, at renewal. (Source: ChartMogul)
• 45% of customers who come back after cancelling return within 30 days, and 66% within 90 days. (Source: ChartMogul Winbacks Report, 2026)
• The cheapest quarter of signups keeps 74% of customers after 12 months, against 45% for the most expensive quarter. (Source: ChartMogul LTV Report, 2026)

AI and SaaS Statistics

High Alpha and Kyle Poyar surveyed more than 800 B2B software companies in August and September 2025 for the 2025 SaaS Benchmarks Report.

• 70% of software companies have launched AI features, and another 22% have them on the roadmap. (Source: High Alpha and Kyle Poyar)
• 36% say AI is core to their product; 64% say it is a supporting feature. (Source: High Alpha and Kyle Poyar)
• AI is core to three in four startups founded in 2022 or later. (Source: High Alpha and Kyle Poyar)
• Gross margins for early-stage companies fell nearly 10 points in a year, likely because of AI costs. (Source: High Alpha and Kyle Poyar)
• SaaS products see nearly 3 times the plan upgrade rate of AI-native products, but nearly 10% of AI customers reactivate after cancelling. (Source: ChartMogul, 2026)
• Use of apps in the AI category grew 181%, the fastest growth in Zylo’s dataset. (Source: Zylo)

SaaS Spending Statistics

• Average SaaS spend rose 8% year over year while the number of apps barely moved, down 0.07%. (Source: Zylo)
• In large enterprises, annual SaaS spend rose about 16% year over year. (Source: Zylo)
• 78% of IT leaders reported unexpected charges tied to AI features or usage-based pricing, and 61% cut projects because of unplanned SaaS cost increases. (Source: Zylo)
• In Zylo’s data, 46% of SaaS licenses go unused at the average company, worth $19.8M a year. (Source: Zylo)
• Gartner forecasts worldwide IT spending of $6.31 trillion in 2026, up 13.5%, with software growing 15.1%. (Source: Gartner via Campus Technology, May 2026)
• In its February 2026 forecast, Gartner put 2026 software spending above $1.4 trillion, after 11.5% growth in 2025. (Source: SaaStr)

How Buyers Choose SaaS in 2026

G2’s 2026 Buyer Behavior Report, published in July 2026, surveyed more than 1,000 B2B software buyers and decision-makers.

• Evaluation is now the longest stage of the buying journey for 40% of buyers, ahead of research (36%). (Source: G2)
• IT security review is the biggest delay after choosing a vendor (39%), rising to 50% for enterprise buyers. (Source: G2)
• Finance involvement in software decisions jumped from 31% to 46% in one year. (Source: G2)
• 70% of buyers say the pace of AI is pushing them toward shorter contracts. (Source: G2)
• Preference for outcome-based pricing doubled from 11% to 23%, and 52% say variable pricing improved their view of a vendor. (Source: G2)
• 84% of buyers consolidated at least three tools into all-in-one platforms in the last year. (Source: G2)
• 51% of B2B software buyers start research with an AI chatbot more often than with Google, up from 29% a year earlier. (Source: G2, April 2026)
• 85% of buyers think more highly of a vendor when an AI chatbot includes it in an answer. (Source: G2)
• At some software companies, traffic from ChatGPT converts 6 times better than traffic from Google. (Source: ChartMogul Conversion Report, 2026)
• Trials that require a credit card convert 5 times better than those that do not. (Source: ChartMogul)

Where the data disagrees

Growth figures differ by source. SaaS Capital puts 2025 median growth at 22% (Source: SaaS Capital), while ChartMogul shows 19% for Q4 2025 and 14% by Q2 2026 (Source: ChartMogul). SaaS Capital surveys private B2B companies about their full year; ChartMogul measures billing data from a wider mix that includes smaller and consumer subscription businesses.

G2 also changed its own finding within a few months. In April 2026 it said AI chatbots were the top source shaping shortlists (Source: G2); in July, review sites (38%) edged ahead of AI chatbots (37%) (Source: G2). The two sources are now close to level.

What These SaaS Statistics Mean for Marketers

• Retention is the growth lever. Expansion now brings in about 40% of new ARR at the median company.
• Show up in AI answers. Most software buyers now start or shape shortlists with chatbots.
• Keep review profiles strong. Review sites still shape shortlists as much as AI does.
• Build a CFO-ready case. Finance now sits in almost half of software decisions.
• Pitch upgrades early. Seat growth peaks in the first month.

Track the right numbers with our guide to SaaS marketing metrics, and see how organic search pays off in SaaS SEO ROI. To get cited by AI tools, start with our SaaS SEO guide and our research on llms.txt adoption among SaaS companies. For AI search trends, see our AI search statistics.

SaaS Statistics FAQ

What is a good SaaS growth rate in 2026?

A private B2B SaaS company growing faster than 22% a year beats the median, based on SaaS Capital’s survey of more than 1,000 companies for 2025. Small companies should grow much faster: High Alpha found a 75% median for B2B SaaS under $1M ARR.

What is a good net revenue retention rate?

Above 100% means existing customers grow revenue on their own. SaaS Capital found that moving NRR from 90-100% to 100-110% adds about 5 points of growth, and companies with the highest NRR grow 173% faster than the median.

How much do companies spend on SaaS?

Zylo’s 2026 index, based on the companies it tracks, puts average annual SaaS spend at $55.7 million, up 8% in a year, with a median of $20.6 million. The average company runs 305 apps, and spend is rising mostly through AI features and price changes rather than more apps.

Do software buyers use AI to choose SaaS?

Yes. G2 found that 82% of B2B software buyers sourced recommendations from an AI chatbot in the last two years, and 51% start research with a chatbot more often than with Google. Review sites still matter just as much for shortlists.

Related Reading

• SaaS marketing metrics
• What is SaaS marketing?
• SaaS marketing tools
• Best CRM tools for SaaS startups
• CRM statistics
• B2B marketing statistics
• LinkedIn B2B statistics
• SaaS link building
• How SaaS sites handle AI bots in robots.txt

New DeepSeek Statistics for 2026

We refreshed this page with the latest DeepSeek data published in 2026. These are the newest numbers, each linked to its original source:

• DeepSeek’s current API models are DeepSeek-V4-Pro and DeepSeek-V4.1-Flash, both with a 1 million token context window and up to 384K output tokens. (Source: DeepSeek API docs, Models & Pricing (Oct 2026))
• DeepSeek Flash costs just $0.30 per 1M input tokens and $1.20 per 1M output tokens at peak, and half that off-peak. (Source: DeepSeek API docs (Oct 2026))
• V4-Pro costs $1.32 per 1M input tokens and $3.96 per 1M output tokens at peak. (Source: DeepSeek API docs (Oct 2026))
• Cached input on Flash costs as little as $0.003 per 1M tokens off-peak, 50 times cheaper than uncached input. (Source: DeepSeek API docs (Oct 2026))
• DeepSeek’s API supports both the OpenAI and the Anthropic API formats, and per-request billing for its Search and Fetch tools ($0.75 per 1,000 requests) starts on November 1, 2026. (Source: DeepSeek API docs (Oct 2026))

What is DeepSeek?

1. Founding and Leadership: DeepSeek is an open-source large language model development company created by Liang Wenfeng in 2023. (Source: Reuters)
2. Company Headquarters: The Chinese artificial intelligence company operates under the official name Hangzhou DeepSeek Artificial Intelligence Co., Ltd. and maintains headquarters in Hangzhou China. (Source: Wikipedia)
3. Company Size: The company has achieved important milestones with a small staff of about 160 employees as of 2025. (Source, accessed October 2026: Wikipedia)

Key DeepSeek statistics

4. Efficient Development: The development pace for the DeepSeek-R1 AI model reached two months and its creation cost less than 6 million dollars through the deployment of Nvidia H800 chips. The frugal innovation framework led to quick and budget-friendly development thus earning widespread praise. (Source: Reuters)
5. App Store Success: DeepSeek launched its first free chatbot application which supported both iOS and Android operating systems. The free application surpassed ChatGPT and became the most popular download available through the U.S. iOS App Store on January 27, 2025. (Source: The Atlantic)
6. Global Impact: Several analysts recognize DeepSeek as an important influence that can threaten American AI models in their worldwide dominance. (Source: Reuters)
7. Open-Source Approach: DeepSeek makes open-source models available for unrestricted modification and unrestricted use while many U.S. companies maintain proprietary control over their models. Its R1, V3.1, V3.2 and V4 models were released under the MIT License. (Source, accessed October 2026: Wikipedia)
8. Market Reaction: The R1 model’s success at DeepSeek caused Nvidia and other tech companies to witness substantial drops in their stock prices because of the disruptive potential of DeepSeek’s technology. (Source: Reuters)

2026 update – current models: DeepSeek launched its V4 generation (V4-Pro and V4-Flash) on April 24, 2026, and retired the older deepseek-chat and deepseek-reasoner model names on July 24, 2026. V4-Pro became generally available on August 13, 2026, and DeepSeek-V4.1-Flash, with native multimodal support, followed on September 10, 2026. As of October 5, 2026, the API offers two models, deepseek-v4-pro and deepseek-flash, each with a 1M-token context window. (Sources: DeepSeek API change log and DeepSeek Models & Pricing, both accessed October 5, 2026)

DeepSeek registered user statistics

9. While there are no official data, Deepseek has approximately 5-6 million users worldwide during January 2025 as estimated through the company’s 2.6 million app acquisitions and 7 million daily Google query peak. (Source: SEO AI) Later figures are far higher: DeepSeek reached 130 million active users at the end of 2025, up from 33 million in January 2025 (Source: Business of Apps, updated July 16, 2026), and it had 130 million monthly active users in China alone as of May 2026, according to QuestMobile data cited by About Chromebooks (published August 15, 2026). The same article cites Similarweb data showing 346.4 million visits to deepseek.com in July 2026, down 7.25% month over month, with China (49.27%), Russia (9.15%) and the United States (6.08%) sending the most traffic.

DeepSeek download statistics

10. The download numbers for Deep Seek exceeded 10 million by January 2025. (Source: Google Play) In total, the app has been downloaded 173 million times since its launch in January 2025, although quarterly downloads fell from 83 million in Q1 2025 to 13 million in Q1 2026. (Source: Business of Apps, updated July 16, 2026)
11. In the weeks after launch in early 2025, nearly 40% of DeepSeek downloads came from China while the United States represented 16%. For 2025 as a whole, Business of Apps (updated July 16, 2026) puts China at 32%, Russia at 9%, India at 6% and the United States at 5% of downloads. (Source: Business of Apps)

DeepSeek downloads by country statistics

Source: Business of Apps

DeepSeek vs OpenAI Comparison

12. Development Cost: The cost of developing DeepSeek-R1 reached under $6 million but OpenAI’s GPT-4 development needed around $100 million. (Source: Reuters)
13. Performance Benchmarks: At its launch in January 2025, DeepSeek-R1 achieved better results than OpenAI’s then-current o1 model (o1-1217) during two of five coding tests where it led in LiveCodeBench (65.9% vs. 63.4%) and SWE Verified (49.2% vs. 48.9%). (Source: Demandsage)
14. Market Impact: DeepSeek-R1’s introduction caused major tech corporations to suffer substantial stock slide which demonstrates the disruptive nature of this innovative technology. (Source: The Atlantic)
15. The open-source DeepSeek-V3 model contains 671B parameters which uses Mixture-of-Experts architecture and activates 37B parameters per token. It implements new load distribution methods coupled with multiple token prediction capabilities while using 14.8T tokens for training. V3 has since been succeeded by the V4 family, launched on April 24, 2026. (Source: Docsbot)

2026 pricing comparison with OpenAI’s current models: the table shows standard API list prices in US dollars per 1 million tokens, as published on October 5, 2026. DeepSeek charges peak and off-peak rates (off-peak is half the peak rate); OpenAI prices are the standard, short-context rates.

Sources: DeepSeek Models & Pricing (cache-miss input prices) and OpenAI API pricing, both accessed October 5, 2026. On list price, DeepSeek’s top model costs a fraction of OpenAI’s flagship, while OpenAI’s smallest model, GPT-6 Luna, is cheaper than DeepSeek’s Flash model. Price says nothing about quality, so test both on your own tasks.

Conclusion

The year 2025 established DeepSeek as an industry-changing technology within artificial intelligence. The open-source framework, budget-friendly development, and exceptional operation of DeepSeek establish it as an industrial disruptor while bringing new possibilities for modern innovation. In 2026 it followed up with the V4 model family and reached 130 million monthly active users in China (QuestMobile, May 2026).

By the numbers: On the day DeepSeek’s assistant overtook ChatGPT in Apple’s app store, investors wiped $592.7 billion off Nvidia’s market value, a record one-day loss for a Wall Street stock, according to Reuters.

The platform allows users to observe features simultaneously providing support through growth initiatives that define the evolution direction of AI.

Do you want to stay updated on the latest market and AI trends? Follow us and share this article on social platforms so others can discover revolutionary information!

More 2026 Statistics from Create & Grow

• ChatGPT statistics for 2026
• Perplexity and Claude statistics for 2026
• Generative AI statistics for 2026
• Chatbot statistics for 2026
• Grokipedia statistics for 2026
• Voice search statistics for 2026
• SEO statistics for 2026
• Link building statistics for 2026

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• Grokipedia Statistics and Facts 2026: Elon Musk’s AI Encyclopedia
• Top 5 Best AI Search Engines like Perplexity I’ve Tested
• RedNote Statistics & Facts 2026: TikTok Ban Sparked US Surge

The email marketing statistics below cover benchmarks, ROI, deliverability, automation and AI. Every figure links to its original source, with the year the data covers.

• Top Email Marketing Statistics for 2026
• Email Marketing Benchmarks
• Email Marketing ROI Statistics
• Email Deliverability Statistics
• Email Automation Statistics
• AI in Email Marketing
• Why Open Rates Are Less Reliable
• What These Email Statistics Mean for Your Program
• Email Marketing Statistics FAQ
• Related Reading

Top Email Marketing Statistics for 2026

1. The median email open rate was 43.46% in 2025, up from 42.35% in 2024. (Source: MailerLite)
2. The median click rate was 2.09% and the click-to-open rate 6.81%. (Source: MailerLite)
3. Unsubscribe rates more than doubled, from 0.08% to 0.22%, after Gmail made one-click unsubscribing easier. (Source: MailerLite)
4. 87.2% of email reached the inbox worldwide, with 6.1% landing in spam and 6.6% going missing. (Source: Validity, 2026)
5. 35% of marketing leaders get $10 to $36 back for every $1 spent on email, and 30% get $36 to $50. (Source: Litmus, 2025)
6. Advanced AI adopters are 75% more likely to achieve an email ROI above 45:1. (Source: Litmus State of Email 2026)
7. 78% of email teams now produce and send an email in three days or less, against 2024, when 62% took two weeks or more. (Source: Litmus)
8. Automated ecommerce emails were 2% of sends but drove 30% of email revenue in 2025. (Source: Omnisend)
9. An automated email earned $2.87 on average, against $0.18 for a scheduled campaign. (Source: Omnisend)
10. Welcome emails averaged an 83.63% open rate in GetResponse’s 2024 benchmark. (Source: GetResponse)

Email Marketing Benchmarks

MailerLite’s benchmarks cover more than 3.6 million campaigns sent from 181,000 accounts between December 2024 and November 2025, and use median values.

Benchmarks by industry

• Open rates by industry ranged from 30.10% (travel and transportation) to 55.71% (religion). (Source: MailerLite)
• Click rates by industry ranged from 0.83% to 4.90%. (Source: MailerLite)
• Hobbies (53.25%) and non-profits (52.38%) followed religion as the industries with the highest open rates. (Source: MailerLite)

Benchmarks by region

Regions with high iPhone ownership, such as Australia and North America, record higher open rates partly because Apple Mail Privacy Protection counts emails as opened automatically. (Source: MailerLite)

Email Marketing ROI Statistics

• 35% of marketing leaders get $10 to $36 for every $1 spent on email, 30% get $36 to $50 and 5% get more than $50. (Source: Litmus State of Email 2025)
• 21% of marketing leaders do not measure email ROI at all, down from 36% in 2023. (Source: Litmus)
• The top 8% of email programs, those with 45:1 ROI or better, most often send newsletters and onboarding emails. (Source: Litmus)
• Newsletter sends rose 12% in 2026 compared with 2025. (Source: Litmus)
• Use of multi-channel attribution and MQLs to measure email rose 22% year over year, as teams move away from open rates. (Source: Litmus)
• By industry, Litmus has measured email ROI of 45:1 in retail and ecommerce, 42:1 for agencies, 36:1 in software and 32:1 in media. (Source: Litmus, 2020 survey data)

The widely quoted “$36 for every $1” figure comes from Litmus survey data, not a measured average across all senders. Treat it as a ballpark, not a target.

Email Deliverability Statistics

Validity’s 2026 Email Deliverability Benchmark covers more than 2.5 billion mailboxes. Inbox placement rate is the share of email that reached the inbox, not just the receiving server.

• Global inbox placement rose 3.7% year over year. (Source: Validity)
• Transportation had the best inbox placement of any industry, at 97.2%, followed by energy and utilities (95.0%) and telecommunications (92.6%). (Source: Validity)
• Finance was the most improved sector year over year. (Source: Validity)
• Bounce rates averaged 2.33% and spam complaints stayed below 0.01% in GetResponse’s 2024 data. (Source: GetResponse)

Email Automation Statistics

Omnisend’s 2025 ecommerce data shows automated emails, such as welcome, cart abandonment and back-in-stock messages, earn far more per send than campaigns.

• Automated emails were 2% of email sends but drove 30% of email revenue, earning 16 times more per send than scheduled campaigns. (Source: Omnisend)
• Automated emails reached a 38% open rate, against 30.7% for campaigns. (Source: Omnisend)
• Campaign open rates rose for the fifth year in a row, from 26.6% in 2024 to 30.7% in 2025, even as click rates fell. (Source: Omnisend)
• Click-to-conversion rates rose 53%, from 5.9% to 9%: fewer people clicked, but those who did were more likely to buy. (Source: Omnisend)
• Back-in-stock emails had the highest conversion rate of any automation, at 6.46%. (Source: Omnisend)
• Games (15.1%), food and drink (14.9%) and health (14.8%) had the highest click-to-conversion rates. (Source: Omnisend)
• Triggered emails averaged a 45.38% open rate and 5.02% click rate in 2024, against 40.08% and 3.84% for newsletters. (Source: GetResponse)

AI in Email Marketing

• Advanced AI adopters are 75% more likely to achieve email ROI above 45:1. (Source: Litmus)
• 36% of high-ROI email teams report advanced AI adoption. (Source: Litmus)
• Advanced AI adopters are 54% more likely to follow WCAG accessibility standards and 52% more likely to comply with the European Accessibility Act. (Source: Litmus)
• In 2024, 62% of teams took two weeks or more to produce one email; in 2026, 78% take three days or less. (Source: Litmus)

Where the data disagrees

Litmus gives two figures for the same 2026 finding: 78% of teams send an email in three days or less on its report page, and 76% on its State of Email overview. (Source: Litmus) Both come from the same survey of 500 marketers in the US, UK, Australia and New Zealand, so the difference is likely rounding or a different base.

Why Open Rates Are Less Reliable

• Apple Mail Privacy Protection marks emails as opened automatically, so real open rates are lower than dashboards show. (Source: MailerLite)
• Bot activity also inflates engagement, which is why top teams track revenue per email, list churn and lifetime value instead. (Source: Litmus)
• Emails with preheader text averaged a 44.67% open rate, against 39.28% without one. (Source: GetResponse, 2024)
• Image-based emails had a 4.84% click rate, against 1.64% for text-only emails. (Source: GetResponse, 2024)

What These Email Statistics Mean for Your Program

• Judge email on clicks and revenue. Opens are inflated by privacy features and bots.
• Build automations before more campaigns. They are a tiny share of sends but a large share of revenue.
• Send a newsletter people want. The highest-ROI programs lean on newsletters and onboarding emails.
• Protect deliverability. Roughly one email in eight never reaches the inbox.
• Clean your list. Easier unsubscribes mean disengaged contacts leave on their own; let them.

Compare tools in our guide to the best email marketing platforms and the best AI email assistants. For inspiration, see these SaaS newsletter examples, or join our own Create & Grow newsletter.

Email Marketing Statistics FAQ

What is a good email open rate in 2026?

Anything above about 43% is above the median. MailerLite’s 2025 benchmark across 3.6 million campaigns put the median open rate at 43.46%, with industries ranging from 30.10% to 55.71%. Because Apple Mail Privacy Protection inflates opens, compare click rates too.

What is a good email click rate?

MailerLite’s median click rate in 2025 was 2.09%, and the median click-to-open rate was 6.81%. Click rates ranged from 0.83% to 4.90% by industry. Non-profits (2.90%) and authors (2.75%) were well above average, ecommerce (1.07%) below.

What is the ROI of email marketing?

In Litmus’s 2025 survey, 35% of marketing leaders reported $10 to $36 back per $1 spent, and 30% reported $36 to $50. That is why “$36 per $1” is often quoted. Teams using AI heavily were 75% more likely to exceed 45:1 in 2026.

What percentage of emails reach the inbox?

Globally, 87.2% of email reached the inbox in Validity’s 2026 benchmark, with 6.1% going to spam and 6.6% missing entirely. Europe had the best inbox placement at 91.1%, and Asia the most missing email at 11.2%.

Related Reading

• Best email marketing platforms
• Content marketing statistics
• B2B marketing statistics
• CRM statistics
• SaaS newsletter examples

But what is the real count of Bluesky users today? Well, the stats speak volumes. Bluesky attracts creative individuals and everyday users searching for fresh social media experiences mainly because it processes huge growth in daily users and regional presence. Numbers matter but Bluesky offers something distinct through its methods of developing privacy settings along with user control and its way of constructing communities.

By the numbers: The growth kept going after these figures: Bluesky doubled its user base over the past year to reach 40 million users, according to TechCentral.ie (November 2025).

Join me and learn the top 21 Bluesky statistics spread across user demographics and post volume. The data presented here deserves your consideration and analysis because they will inspire thoughts about this platform.

New Bluesky Statistics for 2026

We refreshed this page with the latest Bluesky data published in 2026. These are the newest numbers, each linked to its original source:

• Bluesky reached 40.2 million total users by November 2025, up 302% from 10 million in September 2024. (Source: Sprout Social (Feb 2026))
• An estimated 1.5 to 3 million people use Bluesky daily, roughly 8 to 9% of registered users. (Source: Sprout Social (Feb 2026))
• 50.13% of Bluesky website visits come from the United States, followed by Japan (6.03%), the UK (4.68%), Germany (4.54%) and Brazil (4.06%). (Source: Sprout Social (Feb 2026))
• Bluesky’s audience is about 61% male, and the average session lasts 10 minutes 35 seconds. (Source: Sprout Social (Feb 2026))
• Users can choose from more than 50,000 community-built custom feeds, and about 1.4 million new posts are published daily. (Source: Sprout Social (Feb 2026))
• Growth slowed from about 5 million new users a month at peak to roughly 1.6 million a month by mid-2025. (Source: Sprout Social (Feb 2026))

What is Bluesky?

The Bluesky platform promotes new ways for online social interaction by leveraging decentralized architecture techniques. The platform went live independently in 2024 after receiving initial support from Twitter. The AT Protocol enables Bluesky to maintain user-friendly service movement and ensures seamless interoperability, unlike conventional platforms.

Through its design, Bluesky returns control to the user for how they manage their digital interactions. Bluesky is designed to operate as a digital zone where user privacy and freedom of speech take center stage together with direct user control over activities. Through sharing thoughts Bluesky delivers an innovative social platform that separates itself from centralized social media giants while supporting discussions or simple browsing.

Key Bluesky statistics

1. The brand recognition and user base of Bluesky earned swift expansion following its inauguration. As of January 2025, the platform has 22.9 million registered users. (Source: Bluesky)
2. Last November 2024, Bluesky grew over to 13 million with a 2x – 10x increase in engagement. (Source: Bluesky)
3. Bluesky usage became 500% more in the US and 350% in the UK after the US elections. (Source: SimilarWeb)

Bluesky registered user statistics

4. Bluesky has a small community of 3 million invite-only users and grew by 1 million just one week after its launch. (Souce: Bluesky)
5. This X/Twitter alternative platform reached 13 million users in October 2024 and hit its 20 million user base last November 2024. (Source: Statista)
6. At present, Bluesky has over 22.9 million registered users. (Source: Bluesky)

Source: Bluesky, Statista

Bluesky download statistics

7. The monthly download of the microblogging site Bluesky surged to 7.35 million, after the US presidential elections last November. (Source: Statista)
8. It also became the top 1 app in the App Store, outranking its main rival, X, at the number 2 spot. (Source: Forbes)
9. Bluesky’s trend shows that it’s downloaded 400,000 times daily, and that’s even a conservative estimate. (Source: AppFigures)

Bluesky website traffic statistics

10. As of December 2024, Bluesky ranked 25,529 in terms of traffic globally with a total visit of 3.6 million and 1 minute and 6 seconds spent on the site. (Source: SimilarWeb)
11. The US sent the most traffic to the site at 41.58%, followed by Canada at 6.53%, and Germany at 5.94%. (Source: SimilarWeb) 

Bluesky demographic statistics

12. Bluesky’s audience is dominated by men with 61.18% male and 38.82% female registered users as of December 2024. (Source: SimilarWeb)
13. The age distribution of Bluesky’s users revealed that the top users are between ages 25-34 at 26.09%, closely followed by 18-24 years old at 25.62%, ages 35-44 at 16.13%, ages 45-54 at 12.62%, ages 55-64 at 12.23% and ages 65+ as the lowest number of users at 7.3%. (Source: SimilarWeb)

Bluesky posts and likes statistics

14. As of this writing, the total number of posts at Bluesky is already 950.85 million. (Source: Bsky)
15. From May 2023, Bluesky received a total of 1.937 billion follows. (Source: Bsky)
16. At present, Bluesky achieved a record-breaking number of likes at 4.563 billion. (Source: Bsky)
17. The first ever post at Bluesky was made on November 16, 2022 by Paul Frazee, @pfrazee.com. (Source: Bsky)

Source: Bsky

Bluesky social visitor statistics

18. Bluesky’s audience reveals that the target topic category in the platform is news and media publishers; followed by computer, electronics, and tech; video games console, programming and dev, and lastly, social networks and online communities. (Source: SimilarWeb)
19. The top tags analyzed by Bluesky’s users include news, US news, and search. (Source: SimilarWeb)

Bluesky funding statistics

20. Bluesky raised a total of $23 million in funding. First was in July 2023 worth $8 million (Seed), followed by $15 million (Series A) in October 2024. (Source: TechCrunch)

Bluesky employee statistics

21. Bluesky has only 20 employees, but they are hiring! (Source: Bluesky)

Source: Bluesky

Conclusion

Bluesky is not just the next big social networking site, it’s the revolution in innovation, privacy, and the revamp of the social networking experience. The numbers don’t lie: From over 22.9 million registered users and an impressive 7.35 million downloads per month, people have something new. 

We see a platform defining the future of social connection. If you’re a techie, a blogger, or just plain interested in the future of social media and technology, there are many good reasons to hop on the trend and check Bluesky.

More 2026 Statistics from Create & Grow

• Reddit statistics for 2026
• RedNote statistics for 2026
• Facebook Marketplace statistics for 2026
• SEO statistics for 2026
• Link building statistics for 2026
• Generative AI statistics for 2026

Related reading

• Fastest Growing Subreddits Top Rising Communities in 2026
• 50 Incredible Facebook Marketplace Statistics for 2026
• 111 Inspiring Blogging Statistics, Facts and Trends for 2026

Let’s cover some breathless RedNote statistics and insights, including RedNote’s growth, demographics of users, and some unique features that they have within the platform.

New RedNote (Xiaohongshu) Statistics for 2026

We refreshed this page with the latest RedNote (Xiaohongshu) data published in 2026. These are the newest numbers, each linked to its original source:

• Xiaohongshu (RedNote) passed 400 million monthly active users as of May 2026, with more than 170 million daily active users. (Source: Gentlemen Marketing Agency, citing Xiaohongshu disclosures (Oct 2026))
• Full-year 2025 revenue reached close to RMB 42 billion (about $5.8 billion), up about 40% year over year, with advertising making up around 76%. (Source: Gentlemen Marketing Agency (Oct 2026))
• The company’s valuation climbed from around $17 billion in mid-2024 to more than $50 billion in late 2025, ahead of a planned Hong Kong IPO. (Source: Gentlemen Marketing Agency, citing 36Kr (Oct 2026))
• E-commerce GMV on the platform crossed RMB 850 billion in 2025, more than double 2024. (Source: Gentlemen Marketing Agency (Oct 2026))
• About 70% of monthly users use the in-app search bar, and the platform handles more than a billion searches a day. (Source: Gentlemen Marketing Agency (Oct 2026))
• Close to 80% of users are under 35: about 43% are 18 to 24 and 36% are 25 to 34. (Source: Gentlemen Marketing Agency (Oct 2026))

What is RedNote?

Xiaohongshu (RedNote in English) is a social media platform that kind of blends together lifestyle content, e-commerce, and networking. It was launched in 2013 and lets users share photos, videos, and product reviews and connect with a worldwide community. The use of RedNote is starting to be a creative and interactive alternative.

RedNote Statistics and Facts

Source: Google Play Store

1. Started in 2013, RedNote began as a shopping platform and then turned into a full social media platform. Users can share photos, videos, and text about their lives with a blending of lifestyle content with social networking. RedNote has more than 300 million users, most of which are Chinese as of January 2025. (Source: CNN)
2. RedNote is a shortcut for “Little Red Note” and with the Chinese name of Xiaohongshu. (Source: CNN)
3. COVID-19 massively impacted RedNote’s growth, especially among young Chinese users. The app’s 300 million monthly active users are now 79 percent female. (Source: Infonegocios)

RedNote Features

4. RedNote has a combination of features that provides it with a unique market compared to other social media networks. It’s comparable to TikTok with its short videos and with Instagram and Pinterest for lifestyle content. RedNote emphasizes community and social shopping elements. (Source: New York Post)
5. RedNote appeals to users who care about curated, thoughtful content, e.g. full product reviews or travel itineraries. (Source: Brandvm)

RedNote Economic Impact and Monetization

6. Backers including Sequoia China, Tencent, and Alibaba have poured $917 million into the app via venture funding.  (Source: New York Post)
7. In 2024, it was reportedly valued at $17 billion following a secondary share sale, and its 2024 profit exceeded $1 billion. In 2026, the Wall Street Journal reported that Xiaohongshu is planning a Hong Kong IPO by year-end at a target valuation of more than $70 billion, with net profit of about $2 billion in 2025 and more than $3 billion expected in 2026; the terms and timing may still change (The Standard). (Source: Bloomberg)

RedNote and TikTok Ban

8. In January 2025, users in the United States inundated the platform. More than 700,000 new U.S. users joined RedNote in just two days, leading the app to the top spot in the U.S. App Store rankings. (Source: Reuters)
9. American users began to carpet the platform in early 2025, sparking a unique cultural exchange on the platform. “TikTok refugees“ were warmly welcomed by Chinese users, who discussed how to use the app, and how to interact across the cultures. With events like Chinese New Year, this exchange gave users a chance to get a bit more into Chinese culture. In 2026, Wired reported that RedNote has since drawn a clearer line between its Chinese and international users. (Source: The Verge) 

RedNote Privacy and Security Considerations

10. RedNote is already becoming popular, but it hasn’t escaped notice that its data privacy and security concerns may make some people leery. Experts warn that RedNote might present cybersecurity and privacy risks, permitting the Chinese government to see all user data. The app’s terms of service were also in Mandarin at the time of the U.S. surge, making it hard for users to understand its data practices. (Source: New York Post)

RedNote Future Prospects

11. With RedNote attracting more and more users, there are challenges, and there are opportunities. In January 2025 it was reported to be working rapidly to support English content moderation and translation tools to keep up with a massively growing international audience. (Source: Reuters)

Conclusion

RedNote is now on the verge of becoming social media’s next major player, having taken off extremely quickly, with several unique features that set it apart from the other social media players. A combination of lifestyle content, social networking, and e-commerce attracts a broad user base. 

While this new platform still has some privacy considerations users need to remain aware of such issues as they explore this new platform. Digitally speaking, RedNote is as dynamic as social media and the driving need for innovative user experience has ever been.

More 2026 Statistics from Create & Grow

• Reddit statistics for 2026
• Bluesky statistics for 2026
• Facebook Marketplace statistics for 2026
• SEO statistics for 2026
• Link building statistics for 2026
• Generative AI statistics for 2026

Related reading

• Bluesky Statistics 2026: How Many People Use Bluesky?
• DeepSeek Statistics 2026: Facts and OpenAI Comparison
• 45 Impressive Reddit Stats, Facts and Trends for 2026

The LinkedIn B2B statistics below cover the audience, ad costs, organic content, creators and thought leadership. Every figure links to its original source, and where two sources disagree, we say so.

• Top LinkedIn B2B Statistics for 2026
• LinkedIn User Statistics
• LinkedIn Revenue and Growth
• LinkedIn Advertising Statistics
• B2B Buying Journey Statistics
• LinkedIn Organic Content Statistics
• LinkedIn Creator and Video Statistics
• B2B Thought Leadership Statistics
• What These LinkedIn Statistics Mean for B2B Marketers
• LinkedIn B2B Statistics FAQ
• Related Reading

Top LinkedIn B2B Statistics for 2026

1. LinkedIn has more than 1.3 billion members worldwide. (Source: LinkedIn)
2. LinkedIn revenue reached $19.8 billion in Microsoft’s fiscal year to June 2026. (Source: LinkedIn, July 2026)
3. LinkedIn Marketing Solutions revenue grew 16% year over year in April to June 2026, its seventh straight quarter of double-digit growth. (Source: LinkedIn)
4. LinkedIn takes 41% of total B2B ad budgets, up 2 points in a year. (Source: Dreamdata, 2026)
5. LinkedIn ads returned 121% on ad spend for B2B companies, against 67% for Google Search and 51% for Meta. (Source: Dreamdata)
6. A B2B lead from LinkedIn ads cost $202 in 2025, at $9.39 per click. (Source: Metadata)
7. Native document posts are the most engaging organic format on LinkedIn, at a 7.00% engagement rate. (Source: Socialinsider)
8. 82% of B2B marketers who work with creators say influencer campaigns are essential to deliver measurable ROI. (Source: LinkedIn and YouGov, 2026)
9. 81% of the B2B customer journey now happens before a deal enters the sales pipeline, up from 70% a year earlier. (Source: Dreamdata)
10. Nearly 1 in 5 closed B2B deals (17.9%) involved someone from the buying committee seeing the seller’s LinkedIn Company Page. (Source: Dreamdata)

LinkedIn User Statistics

• Global membership has grown at a double-digit rate for five years in a row. (Source: LinkedIn)
• Almost 100% of Fortune 500 companies are on LinkedIn. (Source: LinkedIn)
• Every minute on LinkedIn, members view more than 1.8 million feed updates and make more than 18,000 connections. (Source: LinkedIn)
• Every minute, about 8,200 job applications are submitted and 93 people add a new role to their profile. (Source: LinkedIn)
• LinkedIn is available in 36 languages and has more than 17,000 full-time employees. (Source: LinkedIn)

Note that 1.3 billion is registered members, not monthly active users. LinkedIn does not publish a global active-user figure.

LinkedIn Revenue and Growth

• LinkedIn earned $19.8 billion in Microsoft’s fiscal year 2026, which ended June 30, 2026. (Source: LinkedIn)
• Revenue grew 12% year over year in April to June 2026. (Source: LinkedIn)
• Marketing Solutions, LinkedIn’s ad business, grew 16% in that quarter, and Premium subscriptions also grew at a double-digit rate. (Source: LinkedIn)
• Paid video ads on LinkedIn grew 26% year over year. (Source: LinkedIn)
• Time spent on content grew 10%, knowledge-oriented posts grew 24% and time spent reading comments rose 18% year over year. (Source: LinkedIn)
• Recruiters at more than 20,000 companies use LinkedIn’s AI hiring tools, and seats grew 140% in one quarter. (Source: LinkedIn)

LinkedIn Advertising Statistics

Metadata’s 2026 B2B Paid Media Benchmark covers 153 B2B advertisers and $57.6 million of 2025 ad spend, with pipeline and revenue traced back to the ads.

Cost per lead by format

• Document ads produced the cheapest LinkedIn leads, at $142, against $200 for image ads, $265 for video and $362 for conversation ads. (Source: Metadata)
• Document ads also converted 11.9% of clicks into leads, about double the channel average of 5.9%. (Source: Metadata)
• LinkedIn’s native Lead Gen Forms cost $193 per lead, while sending the click to a landing page cost $346, or 79% more. (Source: Metadata)
• LinkedIn retargeting cost more per lead ($234) than prospecting cold audiences ($194). (Source: Metadata)

Pipeline and revenue

• Every $1 spent on LinkedIn lead generation sourced $10.20 of pipeline, against $7.97 across all channels. (Source: Metadata)
• 19.5% of LinkedIn-sourced opportunities that closed were won, and each customer cost $58,572 in ad spend. (Source: Metadata)
• For companies with fewer than 200 employees, a LinkedIn-sourced customer cost $30,739. (Source: Metadata)
• LinkedIn ads returned 121% on ad spend in 2025, up from 113% in 2024; top-performing advertisers reached 279%. (Source: Dreamdata)
• LinkedIn’s cost per company influenced fell to €70.11 from €154, below Google Search (€110.37) and Meta (€128.70). (Source: Dreamdata)
• LinkedIn’s average CPC was €5.98, against €1.60 on Meta. (Source: Dreamdata)
• Sending CRM pipeline data back to LinkedIn through its Conversions API cut cost per acquisition by 20% and raised attributed revenue by 31%. (Source: Dreamdata)

Where the data disagrees

Metadata publishes $202 as LinkedIn’s cost per lead in two places but describes it differently. Its blog calls it a median across advertisers, while its LinkedIn cost page calls it a spend-weighted figure and puts the true median advertiser at $376, with the top quarter under $196 and the bottom quarter above $658. (Source: Metadata) If your cost per lead is between $200 and $400, you are close to typical.

B2B Buying Journey Statistics

• 81% of the B2B customer journey happens outside the sales pipeline, up from 70% a year earlier. (Source: Dreamdata)
• B2B buyers now have an average of 88 touchpoints (up from 76), across four channels, with 10 stakeholders involved (up from 6.8). (Source: Dreamdata)
• The average time from a first LinkedIn ad impression to closed revenue is 281 days. (Source: Dreamdata)
• LinkedIn ads account for 24.2% of sessions at the MQL stage, 30.2% at SQL and 28.3% at new business. (Source: Dreamdata)
• LinkedIn Company Page impressions appear in 9.4% of MQLs, 15% of SQLs and 17.9% of closed deals; the average time from that first organic impression to revenue is 90 days. (Source: Dreamdata)
• Budgets for non-branded search fell from 37% to 33%, as their CPCs rose 29% and click-through rates fell 26%. (Source: Dreamdata)

More data on how businesses buy is in our B2B marketing statistics.

LinkedIn Organic Content Statistics

Socialinsider analysed 1.3 million posts from 16,645 LinkedIn business pages. Engagement rate here means reactions, comments and shares divided by impressions.

• The average engagement rate for LinkedIn business posts is 5.20%. (Source: Socialinsider)
• Video views per post fell 36% year over year across every page size. (Source: Socialinsider)
• Brands raised their posting of images from 5 to 7 a month and doubled video posts from 2 to 4 a month. (Source: Socialinsider)
• Follower growth slowed: pages with 1,000 to 5,000 followers grew 24.5% in 2025 (40.75% in 2024), while pages with 100,000 to 1 million grew just 6.4%. (Source: Socialinsider)
• Link posts are the weakest format, which matches the advice to put the value in the post rather than behind a click. (Source: Socialinsider)

LinkedIn Creator and Video Statistics

LinkedIn’s 2026 Global B2B Marketing Outlook, run by YouGov, surveyed 1,299 B2B marketers in the US, UK, France, Germany and India in January and February 2026.

• 82% of B2B marketers who work with creators say influencer campaigns are essential to deliver measurable ROI. (Source: LinkedIn and YouGov)
• 81% of B2B marketers who use creators say pulling back from them would mean leaving revenue on the table. (Source: LinkedIn and YouGov)
• 56% of B2B buyers who use creators rely on their input in the final stage of the buying process. (Source: LinkedIn and YouGov)
• 81% of B2B CMOs believe video speeds up sales cycles compared with other formats, and 79% say it speeds up lead conversion. (Source: LinkedIn and YouGov)

B2B Thought Leadership Statistics

Edelman and LinkedIn have run their B2B Thought Leadership Impact Report for seven years. The 2025 edition surveyed nearly 2,000 professionals, including “hidden buyers” who influence purchases without signing off on them.

• 86% of hidden decision-makers say they want bold ideas that challenge their assumptions. (Source: Edelman, 2025)
• In the 2024 edition, 52% of decision-makers said they spend an hour or more a week reading thought leadership. (Source: LinkedIn and Edelman, 2024)
• 75% said a piece of thought leadership led them to research a product they were not considering. (Source: LinkedIn and Edelman, 2024)
• 9 in 10 said they are more receptive to outreach from companies that consistently publish high-quality thought leadership. (Source: LinkedIn and Edelman, 2024)
• 70% of C-suite leaders said thought leadership at least occasionally made them question an existing supplier. (Source: LinkedIn and Edelman, 2024)
• Only 15% rated the thought leadership they read as very good. (Source: LinkedIn and Edelman, 2024)

Original data is what makes thought leadership stand out: 55% of decision-makers named strong research as a top quality marker. (Source: LinkedIn and Edelman) See our content marketing statistics and digital PR statistics for how brands turn research into coverage.

What These LinkedIn Statistics Mean for B2B Marketers

• Judge LinkedIn on pipeline, not cost per lead. It is the dearest social channel per lead but sourced the most pipeline per dollar in Metadata’s data.
• Use Lead Gen Forms and document ads. Both cut cost per lead sharply in 2025.
• Post documents and image sets organically. They lead engagement, while link posts trail.
• Keep your Company Page active. Nearly one in five closed deals involved a Company Page impression.
• Work with creators and executives. Buyers lean on trusted voices at the final decision stage.

For outreach, compare the best LinkedIn automation tools and our list of outreach tools. If you want your brand mentioned by the sites and creators your buyers read, see our brand mention service.

LinkedIn B2B Statistics FAQ

How many people use LinkedIn in 2026?

LinkedIn has more than 1.3 billion members, including 290 million in North America and 430 million across Europe, the Middle East and Africa. That counts registered members, not daily or monthly active users, which LinkedIn does not publish.

How much does a LinkedIn lead cost for B2B?

Metadata’s 2025 data puts LinkedIn at $202 per lead and $9.39 per click. The median advertiser paid $376. Document ads ($142) and native Lead Gen Forms ($193) produced the cheapest leads, while conversation ads cost the most at $362.

Is LinkedIn advertising worth it for B2B?

For most B2B companies, yes. Dreamdata found LinkedIn returned 121% on ad spend, against 67% for Google Search and 51% for Meta, and Metadata found it sourced $10.20 of pipeline per dollar. Leads cost more, but more of them turn into revenue.

What type of LinkedIn post gets the most engagement?

Native document posts, the swipeable PDF carousels, averaged a 7.00% engagement rate in 2025, according to Socialinsider. Multi-image posts followed at 6.45% and video at 6.00%. Link posts had the lowest engagement, at 3.25%.

Related Reading

• B2B marketing statistics
• Best LinkedIn automation tools
• LinkedIn outreach for link building partnerships
• Content marketing statistics
• CRM statistics
• Best webinar software for B2B sales

We refreshed this page with the latest Creativity data published in 2026. These are the newest numbers, each linked to its original source:

• 93% of creators say creative AI helps them produce content faster, but 57% say its output still needs moderate or extensive editing before it is ready to share. (Source: Adobe 2026 Creators' Toolkit Report)
• 81% of creators say human judgment remains essential to creative taste, and 85% say the final creative decision should always stay with the creator. (Source: Adobe 2026 Creators' Toolkit Report)
• 42% of creators who find it harder to stand out say AI-generated content is making it harder for unique voices to get noticed. (Source: Adobe 2026 Creators' Toolkit Report)
• Creative thinking is one of the skills employers expect to keep rising in importance from 2025 to 2030, next to resilience, flexibility and curiosity. (Source: World Economic Forum, Future of Jobs Report 2025)
• Workers can expect 39% of their existing skill sets to be transformed or become outdated between 2025 and 2030. (Source: World Economic Forum, Future of Jobs Report 2025)

Top Creativity Statistics for 2026

1. 80% of respondents agreed that creativity is the catalyst for reaching audiences and driving economic growth. (Source: Dentsu)
2. 17% of creators own businesses, with 39% aspiring to become business owners in the future, according to Adobe’s 2022 Future of Creativity study. (Source: Adobe)
3. 1 in 4 people, constituting 23%, are creators who contribute photography, videography, creative writing, and more to online platforms such as social media and blogs. (Source: Adobe)
4. Creative thinking is among the skills employers expect to keep rising in importance between 2025 and 2030, according to the World Economic Forum’s Future of Jobs Report 2025, a survey of more than 1,000 employers. (Source: World Economic Forum) In the 2023 edition, over 70% of surveyed companies anticipated a surge in the significance of creative and analytical thinking skills by 2027. (Source: Forbes)
5. 48% of creators share a universal motivation: the pursuit of freedom of expression, while less than one-third, specifically 26%, are primarily driven by monetary incentives. (Source: Adobe)
6. The primary drivers for enhancing creativity include sharing with others (27%), connecting with friends and family (24%), and seeking relaxation or stress relief (22%). (Source: Good News Network)

Creativity Statistics Worldwide

Global Creativity Statistics

7. The global Creative Industries market was valued at USD 2,669,224.0 million in 2022 and is projected to grow at a CAGR of 4.29%, reaching USD 3,434,322.0 million by 2031, according to recent research.(Source: LinkedIn)
8. Between 2020 and 2022, over 165 million creators joined the creator economy globally. In 2023, Goldman Sachs Research valued the creator economy at $250 billion and projected it could reach $480 billion by 2027. (Sources: Goldman Sachs, Adobe)
9. The creative economy, accounting for approximately 6% of the global GDP, is expanding at twice the rate of the traditional economy. UNCTAD’s Creative Economy Outlook 2024 puts its contribution at 0.5% to 7.3% of GDP depending on the country, with creative services exports of $1.4 trillion and creative goods exports of $713 billion in 2022. (Sources: UNCTAD, Skillademia)
10. Between 2020 and 2022, the Creator Economy expanded by 73 million new creators in Brazil, 11 million in the South Korea and 10 million in Spain, highlighting them as creativity hubs. (Source: Adobe)

US Creativity Statistics

11. In the US, the number of creative professionals is rapidly growing, with 38.3 million Americans in this group, encompassing architects, artists, engineers, and innovators. (Source: Mercury Business)
12. In the US alone, the Creator Economy expanded by 34 million new creators between 2020 and 2022, marking a 40% increase. (Source: Adobe)
13. 72% of Americans acknowledged a desire for increased involvement in creative pursuits, nearing three-fourths of the surveyed population. (Source: Good News Network)
14. According to a survey of 2,000 American adults, 31% prioritize leaving a creative legacy over wealth (14%) or humanitarian endeavors (10%). (Source: Good News Network)
15. 79% of surveyed Americans identify as creative, while merely 5% admitted to lacking creativity. (Source: NY Post)

UK Creativity Statistics

16. UK’s creative occupations aim for a 5.3% growth over 6 years. (Source: Skillademia)
17. In the UK, 34% of all creative businesses are based in London, with 62% located in the greater South East. (Source: MarketSplash)
18. Northern England hosts 13% of creative businesses, the Midlands 10%, Wales 2%, Scotland 5%, and Northern Ireland 1%. (Source: MarketSplash)

Creativity and Imagination Statistics

19. 88% of  adults rely on their imagination to generate new ideas and solutions, a significant majority. (Source: DreamMaker)
20. 85% of college-educated professionals consider imaginative thinking essential for career problem-solving. (Source: Skillacademia)
21. Engaging in a short or long walk, indoors or outdoors, can boost creative output by 60%, making it a valuable activity for enhancing imagination. (Source: DreamMaker)
22. 75% of collaborative creative work now occurs online, challenging the belief in the necessity of in-person interactions for imaginative tasks. (Source: Skillacademia)
23. Research indicates that while intelligence is a common trait among individuals influencing creative success, personality traits also significantly contribute. (Source: DreamMaker)

Creativity Statistics by Generation

Gen Z Creativity Statistics

24. In fact, a remarkable 9 out of 10 individuals would describe themselves as creative, with over half believing that their generation surpasses all others in terms of creativity. (Source: Publicis Groupe UK)
25. 77% of Gen Z individuals spend their free time offline engaging in activities such as drawing, creating memes, and journaling. (Source: Publicis Groupe UK)
26. Gen Z accounts for 14% of the Creator Economy. (Source: Adobe)
27. For Gen Z, social media serves as a source of inspiration, with 47% reporting that checking social platforms boosts their creativity, in contrast to just 30% of individuals aged 24 and above. (Source: USA Today)
28. Gen Z is notably more inclined, at 63%, to engage in daily creative pursuits compared to 57% among other generations. (Source: USA Today)
29. Gen Z are more likely to say daily creativity benefits their work or studies, at 78% compared to 63% among other generations. (Source: USA Today)
30. Gaming has a significantly stronger impact on Gen Z’s creativity compared to other generations, with 29% reporting its influence, doubling the 13% among other age groups. (Source: USA Today)
31. Music has a greater impact on Gen Z’s creativity compared to other generations, with 67% of Gen Z individuals citing it as their primary source of inspiration, in contrast to 56% among all other age groups. (Source: USA Today)
32. Cooking ranks as the second-highest activity inspiring creativity across all generations, yet 62% of Gen Z individuals find it particularly inspiring, compared to 56% among other age groups. (Source: USA Today)

Millennials Creativity Statistics and Facts

33. Millennials make up 42% of the Creator Economy. (Source: Adobe)
34. A 2024 trend forecast described Millennials as the most financially stable and engaged generation, seeking inspiration from street art, music, and diverse communities. (Source: The Drum)
35. Approximately 41% of millennials prioritize creativity. (Source: Linearity)
36. Millennials prioritize meaningful motivation, often driven by creative endeavors, sharing their talents, and impacting both individuals and communities. (Source: Indeed)

Baby Boomers, Gen X and Gen Alpha Creativity Statistics and Facts

37. 45% of Baby Boomers prioritize creativity. (Source: Linearity)
38. 43% of Generation X prioritize creativity. (Source: Linearity)
39. Research indicates that creativity assists mid-lifers and older individuals in remaining engaged, fostering self-esteem, and sustaining optimism and enthusiasm for life. (Source: Psychology Today)
40. While there are instances of authors, composers, and artists producing their best work at a young age, it’s more typical for highly creative individuals to peak in their 40s and 50s. (Source: Inc)
41. Games designed to foster creativity are the preferred choice for Gen Alpha gamers. (Source: Exploding Topics)

Design and Creativity Statistics and Facts

42. A 2024 trend forecast predicted that designers and creative directors would use AI to generate unique pieces, save time, and create thought-provoking designs. (Source: LinkedIn)
43. The creative community will integrate environmental consciousness into every aspect of design, from eco-friendly packaging materials to sustainable practices. (Source: LinkedIn)
44. Adobe Creative Cloud (formerly Creative Suite) dominates the market with a 60% share among design professionals worldwide. (Source: Linearity)
45. Muted colors, retro fonts, and classic clothing on models make creative campaigns that reach wide audiences. (Source: The Drum)
46. One of the design trends identified for 2024 was the delightful resurgence of nostalgic elements, updated with a modern twist. (Source: LinkedIn)
47. Minimal clean design remains popular, but expect a surge in maximalism, mixed media, contrast, and experimental fonts. (Source: LinkedIn)

Creativity at Work Statistics

48. 75% of respondents feel pressured to prioritize productivity over creativity at work. (Source: Linearity)
49. 60% of CEOs surveyed emphasize workplace creativity as a crucial leadership attribute. (Source: Linearity)
50. 94% of hiring managers prioritize creativity when evaluating potential job candidates for employment opportunities. (Source: Linearity)
51. 35% of workers receive dedicated time for creativity only a few times each year. (Source: Linearity)
52. Creativity is associated with 9 out of the top 10 essential skills. (Source: Linearity)
53. 65% of creative professionals are acquiring new responsibilities. (Source: Linearity)
54. According to Deloitte’s survey of 1,015 executives, high-growth brands are more inclined to foster creativity. (Source: Deloitte)
55. If the world’s workforce were 100 people, 59 would need training by 2030, according to the Future of Jobs Report 2025. (Source: World Economic Forum) The 2023 edition projected that 6 out of 10 workers would need training before 2027, with a strong emphasis on fostering creative thinking. (Source: WeForum)
56. Ultimately, 56% of respondents acknowledged that daydreaming bolstered their creativity at work, providing the necessary impetus to tackle demanding tasks.  (Source: Mercury Business)
57. Influencers account for just 14% of the overall global creator economy. (Source: Adobe)
58. 77% of executives recognize creativity as a crucial driver for growth in their organizations. (Source: Skillademia)
59. Google allocates 20% of its employees’ work time for creative projects, fostering innovation and empowerment within the company. (Source: Skillademia)
60. Popular creative roles’ average yearly salaries: Art director ($97,750), graphic designer ($68,000), production artist ($61,000), UX designer ($113,250), web designer ($77,750). (Source: Skillademia)
61. In 2023, 75% of creative collaborations occurred remotely. (Source: Skillademia)
62. About 73% of organizations in the World Economic Forum’s Future of Jobs Survey prioritize creative thinking skills, recognizing their growing significance. (Source: Forbes)
63. 59% of marketing managers say artificial intelligence enhances their creative thinking. (Source: LinkedIn)

77% of executives recognize creativity as a crucial driver for growth in their organizations.
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Creativity at School Statistics and Facts

64. The majority of educators, around 83%, derive inspiration for integrating technology into their lesson plans from other teachers. (Source: Gallup)
65. A consensus among 87% of teachers and 77% of parents highlights that creativity-driven teaching methods, while demanding, yield greater benefits for students. (Source: Gallup)
66. 73% of students express dissatisfaction with insufficient autonomy in selecting their learning material. (Source: Gallup)
67. 44% of students are dissatisfied with inadequate opportunities for creative expression, and 43% with limited exploration of novel approaches. (Source: Gallup)
68. 42% of teachers in low-income communities lack creative tools in school, and 66% lack access outside. (Source: Getting Smart)
69. Creativity in learning, supported by transformative technology, enhances problem-solving, critical thinking, retention, and deep understanding of subjects.  (Source: Getting Smart)

Creativity in Education Statistics and Facts

70. Half of the surveyed individuals, comprising 50%, believe that their education systems are stifling creativity. (Source: MarketSplash)
71. Creative thinking is deemed crucial for problem-solving by 86% of college-educated professionals in their careers. (Source: Adobe)
72. Engagement in art-based programs boosts students’ inclination toward pursuing higher education by 16%. (Source: Adobe)
73. 78% of college-educated workers over 25 aspire for enhanced creative capabilities in their professional endeavors. (Source: Linearity)
74. 26% of students frequently engage in projects with practical real-world implications, as per recent reports. (Source: Gallup)
75. Art-based programs have a positive impact on students’ involvement in cultural activities such as film-watching, reading magazines, books or comics, and library visits. (Source: Nature)

Creators and Mental Health Statistics and Facts

76. Creators who produce daily content and/or dedicate over 10 hours per week to creating report the highest overall levels of happiness. (Source: Adobe)
77. Half of influencers indicate that using social media or creating social content is more crucial for their mental well-being compared to listening to music (31%), exercising (30%), and spending time outdoors in nature (27%). (Source: Adobe)
78. The majority of creators (69%) and influencers (84%) affirm that creating and sharing online content serves as a unique creative outlet not available elsewhere. (Source: Adobe)
79. As per the American Public Health Association, engaging in creative expression may reduce anxiety, tension, and mood disturbances by promoting focus on overall well-being. (Source: Mercury Banking)
80. Research indicates that individuals tend to be more creative when interacting with physically distant individuals. (Source: Mercury Banking)
81. 72% of individuals report experiencing creative insights while showering. (Source: Business Insider)
82. Indeed, respondents noted stress reduction through creative outlets such as writing (14%), painting (12%), and drawing or doodling (10%). (Source: Good News Network)

AI Creativity Statistics and Facts

83. 55% of founders prioritize human creativity over AI in their startups. (Source: Mercury Banking)
84. ChatGPT outperforms 99% of the human population in generating diverse and original ideas. (Source: LinkedIn)
85. ChatGPT generated 7 times more top-rated product ideas than elite business school students. (Source: LinkedIn)
86. AI is 40 times more efficient than humans in idea generation speed. (Source: LinkedIn)
87. ChatGPT matches the top 1% of humanity in creativity for fluency and originality, and the top 3% in flexibility. (Source: LinkedIn)
88. GPT-4 demonstrated higher creative potential across a full range of divergent thinking tasks. (Source: ScienceDaily)
89. Overall, people believed AI would positively impact productivity (83%), profitability (62%), and creativity (59%). (Source: Filestage)
90. GPT-4 was found to match the top 1% of human thinkers on a standard creativity test. (Source: Neuro Science News)
91. 80% of startup founders have integrated AI into their creative processes. (Source: Mercury Banking)
92. 22%  of founders have expanded their creative teams since AI advancements, while 15% have reduced them. (Source: Mercury Banking)
93. Startup founders use AI for data analysis for informed creative decisions (42%), graphic design enhancement (36%), and product development, specifically in identifying and prioritizing features or services (25%). (Source: Mercury Banking)
94. 76% of creatives maintain that AI tools cannot entirely replace human input in the creative process, with 53% having encountered instances where AI failed to meet expectations. (Source: Mercury Banking)
95. AI had the most significant impact on creative professions such as content writers (27%), social media managers (22%), and graphic designers (21%). (Source: Mercury Banking)
96. GPT-4 displayed remarkable imagination, surpassing human creativity levels, with only 9.4% of individuals outperforming it. (Source: Skillademia)

Creativity Trends

97. Groups trained in creativity tools generated 350% more ideas, which were 415% more original, than untrained groups. (Source: Linearity)
98. Amidst the multitude of trending aesthetics on social media, some content creators were expected to opt for a more minimalistic design approach in 2024. (Source: The Drum)
99. Nearly a third (29%) of marketers won’t include the metaverse, NFTs, voice search optimization, or VR/AR in their 2023 marketing plans. (Source: Hotwire Global)
100. In 2023, influencer marketing is the second most planned investment by marketers, just behind short-form video content. (Source: Hotwire Global)

More 2026 Statistics from Create & Grow

• Influencer marketing statistics for 2026
• SEO statistics for 2026
• Link building statistics for 2026
• Blogging statistics for 2026
• B2B marketing statistics for 2026
• CRM statistics for 2026
• Chatbot statistics for 2026

Related reading

• 111 Inspiring Blogging Statistics, Facts and Trends for 2026
• 40 Inspiring B2C Marketing Statistics for 2026
• 45 Impressive Reddit Stats, Facts and Trends for 2026

We refreshed this page with the latest Blogging data published in 2026. These are the newest numbers, each linked to its original source:

• The average blog post is 1,312 words in 2026, down from a peak of 1,427 words in 2023. (Source: Orbit Media Blogging Survey 2026 (1,042 respondents))
• Bloggers spend 3 hours 20 minutes on an average post, down from a peak of 4 hours 10 minutes in 2022. (Source: Orbit Media Blogging Survey 2026)
• Only 13.9% of bloggers say their blog delivers strong results, an all-time low; for 12 years the figure stayed between 20% and 30%. (Source: Orbit Media Blogging Survey 2026)
• 18% of content marketers say they don’t know whether their blog delivers results, up from a historic range of 9% to 14%. (Source: Orbit Media Blogging Survey 2026)
• 92.4% of bloggers now use AI, yet AI users and non-users are equally likely to report strong results. (Source: Orbit Media Blogging Survey 2026)
• The average content marketer now spends about 50 fewer hours a year writing than in 2022 (57 posts a year, 50 minutes faster per post). (Source: Orbit Media Blogging Survey 2026)

Top Blogging Statistics for 2026

1. 22% of bloggers publish content weekly. (Source: WP Beginner)
2. WordPress, powering 40.1% of all websites and 58.6% of sites with a known CMS as of October 2026, holds the title of the world’s most popular content management platform. (Sources: W3Techs, WP Beginner)
3. Popular blogging platforms like Tumblr, Wix, WordPress, Medium, and LinkedIn host over 600 million blogs collectively. (Source: WP Beginner)
4. 71% of WordPress blogs are written in English, with Spanish at 4.7% and Indonesian at 2.4%. (Source: WP Beginner)
5. 33% of respondents stated they read blog posts to acquire new knowledge. (Source: WP Beginner)
6. 90% of businesses maintain a blog, with 91% of B2B and 86% of B2C companies involved. (Source: MasterBlogging)

Blogging Market Size Statistics

10. There are over 600 million blogs among the 1.9 billion websites globally. (Source: Web Tribunal)
11. Over 2.5 billion blog posts are annually published worldwide. (Source: Web Tribunal)
12. Tumblr leads the blog hosting sphere with a substantial 518 million blogs, while WordPress trails behind with 60 million. (Source: Web Tribunal) 
13. On average, over 6 million blog posts are published daily. (Source: Web Tribunal)
14. From 2023 to 2027, the global content marketing industry is projected to grow by $584.02 billion. (Source: ReportLinker)
15. Food (42.8%), lifestyle (13.3%), and travel (10%) niches have the most blogs with over 50,000 monthly sessions. (Source: RankIQ)
16. In December 2023, the social network Tumblr.com had 198.3 million website visits worldwide. (Source: Statista)
17. Every month, WordPress.com users generate a staggering 70 million fresh posts.  (Source: WP Beginner)
18. In 2023, among all inbound marketing channels, blogs yielded the most significant return on investment. (Source: MasterBlogging)

Blogger Income Statistics

18. Fewer than 10% of bloggers manage to generate income from their endeavors. (Source: Web Tribunal)
19. 45% of bloggers earning over $50,000 per year sell their own product or service. (Source: GrowthBadger)
20. 72% of bloggers making $2,000+ per month use Mediavine or AdThrive (now Raptive) as their ad management company. (Source: RankIQ)
21. Bloggers earning over $50,000 annually are 5.8 times more likely to publish case studies, 5 times more likely to have a podcast, 4.5 times more likely to publish video, and 3.7 times more likely to publish interviews. (Source: GrowthBadger)
22. Most of bloggers’ income comes from ads, affiliate products, sponsored reviews, own products, and online courses. (Source: RankIQ)
23. Bloggers earning over $50,000 per year typically emphasize SEO significantly. (Source: GrowthBadger)
24. The top monetization method for bloggers is Google AdSense, with affiliate marketing being second. (Source: GrowthBadger)
25. Among major blogging niches, the food blog niche boasted the highest median monthly income at $9,169, making it the most profitable. (Source: RankIQ)

Blogging Statistics Worldwide

Blogging in the US Statistics

26. In 2020, there were approximately 31.7 million bloggers in the United States. (Source: Finance Online)
27. In only six years, the count of bloggers in the United States grew by 10 million. (Source: MasterBlogging)
28. American readers dedicate more time to reading blogs than to checking their email. (Source: Zippia)
29. In the United States, 61% of consumers depended on blog product recommendations to make purchasing choices. (Source: MasterBlogging)
30. SEO promotes 68% of blogs in the United States, maximizing their visibility and reach effectively. (Source: MasterBlogging)

Blogging in the UK Statistics

31. 40% of UK bloggers state their audience size ranges from 1,000 to 10,000 visitors, with 10% surpassing 50,000. (Source: Truehost)
32. In 2022, almost 26% of UK children and youth aged 5-18 were engaged in reading blogs or forums. (Source: Statista)
33. In the UK, 16% of top earners generate monthly incomes ranging from £3,000 to £5,000. (Source: Truehost)
34. According to an online survey, 68.5% of respondents believe that blogs enhance a website’s credibility. (Source: Truehost)
35. In the United Kingdom, WordPress leads with 95.04% usage, followed by Blogger with 4.47% and Tumblr with 0.21%. (Source: BuiltWith)

Blogging in India Statistics

36. In India, approximately 6.7 million individuals engage in blogging on dedicated platforms, while 12 million use social media for blogging. (Source: Serpwatch)
37. India boasts an active blogging community, comprising over 6 million individuals.  (Source: Serpwatch)
38. In India, WordPress dominates with 92.64% of websites, while Blogger follows with 7.03%. (Source: BuiltWith)

Blog Content Statistics and Facts

39. Over the past five years, the average time spent writing a post has increased steadily from 2 hours and 24 minutes to 3 hours and 28 minutes. (Source: Web Tribunal)
40. The average blog post is 1,312 words long in 2026, down from 1,427 words in 2023. (Source: Orbit Media) An earlier analysis found the average blog post length had increased from 808 to 1151 words over five years. (Source: Web Tribunal)
41. On average, it takes 3 hours and 20 minutes to compose a single blog post in 2026, down from a peak of 4 hours and 10 minutes in 2022, according to a survey of 1,042 content marketers. Only 13.9% of them report strong results from blogging, the lowest share in the survey’s history. (Source: Orbit Media)
42. 76% of bloggers regularly publish educational content on their platforms. (Source: Orbit Media)
43. Interviews and roundups exhibit a declining trend in popularity among content creators in recent times. (Source: Orbit Media)
44. Gated content and long-form guides consistently yield optimal outcomes. (Source: Orbit Media)
45. Approximately 60% of blogs publish 1-5 guest posts monthly. (Source: OptinMonster)
46. June, July, and August witness heightened demand for guest content compared to other months. (Source: OptinMonster)
47. About 62.96% of readers consider blogs with multiple authors to possess higher credibility. (Source: OptinMonster)
48. Nearly 3 times as many bloggers collaborate with an editor today compared to the figures recorded in 2014. (Source: Orbit Media)
49. How-to articles rank as the most popular content format for bloggers, with 76% of bloggers publishing them. (Source: WP Beginner)
50. Listicles are the most popular format for business blogs, offering information in easy-to-digest bite-sized morsels. (Source: Finance Online)

Blog Visual Content Statistics and Facts

49. 88% of marketers incorporate visuals into more than half of their blog articles.  (Source: HubSpot)
50. Articles with images receive a 94% increase in views compared to those lacking visual content. (Source: OptinMonster)
51. 47% of all blogs feature 2-3 images. (Source: WP Beginner)
52. Only 2% of bloggers integrate 10+ images. (Source: Orbit Media)
53. Blog posts with videos attract 83% more traffic compared to those without video. (Source: WP Beginner)
54. 42% of bloggers achieving “strong results” incorporate more than 10 images per post. (Source: WP Beginner)
55. Short-form video, rated as the top content marketing format, yields a 31% highest ROI for marketers. (Source: HubSpot)
56. 25% of bloggers incorporate video content. (Source: Orbit Media)
57. Bloggers who incorporate numerous visuals and embedded videos are significantly more inclined to report successful outcomes. (Source: Orbit Media)
58. Using real people’s photos instead of stock images can lead to a 35% surge in conversions. (Source: OptinMonster)
59. Blog posts featuring over three videos receive a 55% increase in backlinks compared to those without videos. (Source: WP Beginner)

Blogging SEO Statistics and Facts

60. Businesses with active blogs receive 97% more backlinks. (Source: WP Beginner)
61. Only 5.7% of pages achieve top 10 search result rankings within a year of publication. (Source: Ahrefs)
62. The highest-ranking page receives the majority of search traffic just 49% of the time. (Source: Ahrefs)
63. A positive correlation exists between the number of websites linking to a page and its search traffic. (Source: Ahrefs)
64. 71% of bloggers agree that optimizing for search engines is the most effective method for increasing website traffic. (Source: WP Beginner)
65. 29% of bloggers consistently check their Google Analytics, while a concerning 4% lack access entirely. (Source: WP Beginner)
66. 27% of bloggers always conduct keyword research, yet 15% confess to never doing so. (Source: WP Beginner)

71% of bloggers agree that optimizing for search engines is the most effective method for increasing website traffic.
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Blogging and Social Media Statistics

67. 90% of respondents reported using social media to drive blog traffic, while 10% collaborated with influencers for that purpose. (Source: Statista)
68. LinkedIn ranks as the most effective social media platform for content delivery and audience engagement. (Source: OptinMonster)
69. 32% of bloggers identify Facebook as their primary source of blog traffic. (Source: WP Beginner)
70. Nearly 43% of bloggers use Facebook for promotion, while 21% leverage Instagram for the same purpose. (Source: Semrush)
71. “How to” and “Mistakes to Avoid” posts are the most frequently shared articles on Facebook. (Source: Semrush)
72. Facebook stands as the premier advertising channel for bloggers, with 33.6% employing this social network for ads. (Source: Semrush)

B2B Blogging Statistics

73. Content marketing, particularly blogging, is used by 91% of B2B firms to bolster their online brand presence. (Source: MasterBlogging)
74. Implementing business blogging can boost website traffic by 55%. (Source: MasterBlogging)
75. B2B businesses that incorporate blogging into their strategy witness a 67% increase in leads compared to those that do not. (Source: MasterBlogging)
76. 43% of B2B marketers engage in guest blogging. (Source: WP Beginner)
77. Bloggers rank “quality content” as the foremost factor in operating a successful blog. (Source: WP Beginner)
78. B2B marketers achieve lead generation success through blogging, with 76% reporting positive outcomes in this regard. (Source: MasterBlogging)
79. Within a year, the proportion of Fortune 500 companies with business blogs surged from 54% to 77%. (Source: MasterBlogging)

Blogging and eCommerce Statistics

80. 73% of shoppers prefer learning about a product through video content. (Source: WP Beginner)
81. Blogs contribute to 6% of eCommerce sales.  (Source: RyRob)
82. 59% of shoppers rely on Google for researching products before making a purchase decision. (Source: WP Beginner)
83.  56% of individuals have made purchases from online marketplaces, stores, or brands after reading their blog. (Source: WP Beginner)
84. 88% of individuals have purchased a product or service after watching a video. (Source: WP Beginner)
85. Millennials in the UK and US, both younger and older, are comfortable with visual search for eCommerce. (Source: Finance Online)

Blogging Traffic Statistics

86. 45% of bloggers report increased engagement after updating older content. (Source: WP Beginner)
87. Blogs with H1 tags of seven or fewer words get 36% more organic traffic than those with 14 or more words. (Source: WP Beginner)
88. Blogs with one or two lists every 500 words get 68% more traffic than those without lists. (Source: WP Beginner)
89. 90% of bloggers effectively use social media for promoting their posts, showcasing their savvy online presence. (Source: TrueList)
90.  The use of hyphens or colons in headlines boosted click-through rates by 9% on average. (Source: OptinMonster)
91. Headlines of 6-8 words can enhance CTR by 21% on average. (Source: OptinMonster)
92. In the past year, there has been a 93% surge in blogs employing promotional strategies, such as paid ads, for traffic. (Source: OptinMonster)
93. A remarkable 58.99% of global web traffic originated from mobile devices in September 2026. (Sources: StatCounter, Statista)

Blogging and AI Statistics and Facts

94. 92.4% of bloggers now use AI, according to the 2026 edition of Orbit Media’s annual survey, which found no correlation between using AI and better results. In an earlier edition, 65% of bloggers used AI to varying degrees, with 43% employing it for idea generation, 29% for crafting headlines, and 28% for content outlining. Additionally, 21% use AI for composing initial drafts. (Source: Orbit Media)
95. 3% of bloggers use AI for generating complete drafts, 22% for recommending edits, 6% for creating visuals, 9% for crafting promotional emails, and 17% for composing promotional social media posts.(Source: Orbit Media)
96. 57.2% of content marketers have contemplated substituting their internal or external resources with AI. (Source: Superpath)
97. For content marketers, robots aren’t yet replacing humans, as both AI users (43.8%) and non-users (48.6%) reported above-average success rates. (Source: siegemedia)
98. While marketers are increasingly using AI tools for content generation (47%) and design elements (28%), content marketers should exercise caution in their AI use. (Source: siegemedia)
99. Three classes of AI writing exist: AI text prediction, AI text editors, and AI text generators. (Source: Typewise)
100. John Mueller from Google advises utilizing artificial intelligence to seek inspiration or experiment with new ideas for writing projects. (Source: Mastodon.Social)
101. The average time taken by bloggers to write a 2,000-word blog post was 2.81 hours for those using AI, compared to 4.02 hours for those not using AI. (Source: Wordtune)
102. Good-enough AI writing, lightly reviewed by human editors, will increasingly dominate digital publishing to the extent that readers accept it. (Source: The Verge)
103. In 2023, the most popular AI tools were ChatGPT (14.6 billion web visits), Character.AI (3.8 billion), and QuillBot (1.1 billion). By August 31, 2026, OpenAI said ChatGPT had more than 1 billion weekly active users. (Sources: NewsChannel 9, Writerbuddy)

Blogging Trends

104. 65% of companies with very successful content marketing conduct content audits over twice a year. (Source: WP Beginner)
105. 45% of bloggers report increased engagement after updating older content. (Source: WP Beginner)
106. 39%of marketers employ AI tools to craft content outlines, while 58% use them for blog post composition. (Source: Semrush)
107. Blogs now use highly-visual content to boost KPIs like dwell time, with graphics aiding in delivering digestible information to target audiences. (Source: Finance Online)
108. Voice-enabled devices like Amazon’s Alexa and Google Home are increasingly popular worldwide, likely impacting how people consume content, including blogs. (Source: AIContentfy)
109. Successful businesses have adopted an omnichannel content marketing approach, and smaller businesses and individual creators are expected to follow suit soon. (Source: Finance Online)
110. More bloggers, both business and personal, are adopting a data-driven content marketing approach. (Source: Finance Online)
111. With more sellers and firms moving online, an increase in affiliate marketing programs is expected. (Source: Finance Online)

More 2026 Statistics from Create & Grow

• Email marketing statistics for 2026
• Content marketing statistics for 2026
• SEO statistics for 2026
• Link building statistics for 2026
• B2B marketing statistics for 2026
• CRM statistics for 2026
• Creativity statistics for 2026
• Chatbot statistics for 2026

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